Friday, February 14, 1958—THE DETROIT JEW ISH NEW S-30

There's A Challenge in 58
To Every Jewish News Advertiser!

There's a lot of talk around these days about satellites, recessions

and so forth. To be sure, it doesn't take long to catch the

pessimistic disease. Over the long pull we feel that the averages

prove out that quality, service and thorough coverage are what- get
results in the newspaper field.

The families who read The Jewish News are our advertisers' friends

and neighbors. These families read the News year in and year out
The Jewish News editorial columns pinpoint what's happening of interest

to our community, so that no other medium covers our particular
field like we do.

It is the world-wide, as well as local digest of Jewish happenings

that makes the News so interesting. So, in '58, Mr. Advertiser,

your message will get that added punch it needs, if you—

USE THE JEWISH NEWS EVERY WEEK!

17100 WEST SEVEN MILE ROAD

VE. 8-9364

