Friday, January 3 1, 1958—THE DETROIT JEWISH NEWS-12

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There's. A Challenge in 38
To Every Jewish News Advertiser!

There's a lot of talk around these days about satellites, recessions

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and so forth. To be sure, it doesn't take long to catch the

pessimistic disease. Over the long pull we feel that the averages

prove out that quality, service and thorough coverage are what get

results in the newspaper field.

The families who read The Jewish News are our advertisers' friends

and neighbors..These families read the News year in and year out

The Jewish Rews editorial columns pinpoint what's happening of interest

to our community, so that no other medium covers our particular

field like we do.

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It is the world-wide, as well as local digest of Jewish happenings

that makes the News so interesting. So, in '58, Mr. Advertiser,

your message will get that added punch it needs, if you

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VE. 8-4364

17100 WEST SEVEN MILE ROAD"

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