Friday, October 5, 1956—THE DETROIT JEWIS H NEWS-20

Sid Shmarak's

Business Briefs

The new power-packed Ford
for '57—built longer and lower
and crammed with new features,
is now on display at, the JERRY
BIELFIELD CO. showrooms at
8333 Michigan at Lonyo. The
public is invited by Jerry and
Bud Bielfield to come, see and
drive this stunning new car.
Five new Ford cars will be
given free; there is nothing to
buy. Forms are available at the
showroom.
* *
Problems in home decorating
can be solved for you by com-
petent personnel, Mesdames
Cele Levin, Annette Cutler and
Ruth Schneyer, trained person-
ally by Arthur of ARTHUR'S
BOUTIQUE, located at 19449
Livernois. Guidance to insure
a selection of unique wall
groupings, table appointments
and other accessories for the
home, is yours without charge.
The selection at Arthur's is the
most complete collection of fine
accessories in the city.
* *
Because of the great demand,
ELITE STRICTLY KOSHER
RESTAURANT, the only kosher
restaurant in Detroit, located at
18246 Wyoming, will now be
opeh Saturday nights, opening
an hour past sundown until 12
midnight. Also offered is a
fine tray catering service for
the home or synagogue, and
carry-out service.

1957 Chrysler Line
Has Low, Sleek Look

The new Chrysler Corp.
models for 1957 were unveiled
Monday at the company's en-
gineering proving grounds at
Chelsea, Mich., at a special press
showing. They will be premiered
in dealers' showrooms on Oct.
30.
All five new cars—Imperial,

Chrysler, DeSoto, Dodge and
Plymouth—came out with a

low, sleek look, many added
safety features and more glass
area, _ with a change in the
wrap-around windshield.
Chrysler Corp. president, L.
L. Colbert said that the firm is
well on its way toward achiev-
ing its goal of capturing 20 per
cent of the automobile market.
It reached 16 per cent this year,
and, With the 1957 models corn-
ing out completely new, it is
expected that sales will jump
at least another four per cent.
Many variations in models
were introduced in the 1957
cars, offering a wider sales
range . in individual products.
Chrysler cars will have 94 solid
color choices and 462 two-tone
color combinations.

Protest Introduction
Of Friday Shopping

WINNIPEG, Manitoba, (JTA)
—Local leaders of the Canadian
Jewish Congress here have
adopted a resolution condeinn-
ing the innovation by the muni-
cipality of Friday night shop-
ping in this city.
The inauguration of Friday
night shopping had been adopt-
ed without protest by local re-
ligious leaders. However, it is
feared that the new program
will cut synagogue attendance.
The choice of Friday night
was a departure from the Mon-
day night pattern adopted in
many Canadian and U.S. com-
munities.
An attempt to establish Fri-
day night shopping in Edmon-
ton, it was recalled here, was
met by objection from Jewish
and Christian clergy who joined
in protesting the move and
forced a switch to Monday
night.
Edmonton's move had evi-
dently been prompted by the
fact that Calgary, Saskatoon

and Vancouver all had adopted
the Friday night practice.

.

Prof. MORRIS JANOWITZ,
of the U. of M. faculty, is a
Democratic candidate for the
Michigan House of Representa-

News in the World of Business

Bernstein and Bernstein 'City-Coutry House'
Moves to New .Offices, Opens in Southfield -
"City-Country House," the
Add Wile as Partner

After spending many years in
Downtown Detroit in the prac-
tice of accounting, the firm of
Bernstein and Bernstein, Cer-
tified Public Accountants, has
moved to new quarters at 16180
Meyers.
The move to expanded quar-
ters was necessitated by the
growth of the firm, which now
will be known as Bernstein,
Bernstein and Wile, CPA's.
Joining Milt on Bernstein,
founder of the company, and his
son, Gerson, who has been a
principle partner since 1935, is
Erwin Wile. All three are
graduates of the University of
Detroit.
In addition, the firm an-
nounced the admission to junior
partnerships of Jack BeLnowitz,
CPA, and Herbert Goldstein,
The elder Bernstein has been
practicing public accountancy
in Detroit for 42 years. He was
the first Jew to receive a degree
from the U. of D. school of
business administration.
Twice each year, the firm
offers scholarships to students
at U. of D. to help them get
started in the profession. An-
other service to encourage
yOung accounting students in-
cludes the use o: the vast re-
sources- of the firm's library.
In addition to its office here,
the company maintains •a Cleve-
land office in the Keith Bldg.,
managed by Robert N. Bern-
stein.
In its new. quarter's, Bern-
stein, Bernstein and Wile will
have over 6,800 square feet of
office space to accommodate its
growing practice, which includes
its own tax department, headed
by Murray Greenblatt, a Har-
vard Law School graduate and
former Chief Counsel in the
Internal Revenue Department,

first of a series of luxury hoines
to be erected in the Northland
Gardens subdivision of South-
field Township, is now open for
public inspection at 17245 West
Hampton, 1 4 mile north of 8

Mile on Southfield.
The development

is being
constructed by Nemers and Lip-
shaw Building Co., with decora-
tions and furnishings by the
J. L. Hudson Co. The model
will remain open until Oct. 28.
The home is designed to fill
the requirements of families
who desire the advantages of
city living but seek the more
leisurely existence of an out-
city residence.
Completely air - conditioned,
the home is designed according
to an urban-suburban zoning
Plan, whereby the family room,
kitchen and living room are
separated from the bedroom
wing by a hallway and lou-
vered door.
The bedroom wing features
a master bedroom and two
other bedrooms, a main bath
and master lavatory. Large, spa-
cious closets are featured in all
rooms.

Council for Judaism to Aid
Jews in Flight from Reds

NEW YORK, (JTA) — The
American Council for' Judaism
announced that it has decided to
help, through its Philanthropic
Fund, Jews in Vienna who re-
cently fled Soviet satellite coun-
tries for Israel, but who now
wish to proceed instead to West-
ern Hemisphere countries.

•

Ford Car Lines for '57
Revealed This Week

For the first time in its 53-
year history, Ford Motor Corn-

pany has produced two sizes of
Ford cars, the company an-

nounced. The 19 new models un-
veiled by Ford dealers Wednes-
day, Oct. 3, have the highest
performance engines ever of-
fered in the low price field.
R. S. McNamara, Ford Motor
Company vice president and
Ford Division general man-
ager, said the 1957 Fords "rep-
resent the • biggest change in
the modern history of the Ford
car."
The new Ford line divides
into two basic sizes, Fairlane
and Custom, plus the station
wagon series, each with its own
body and chassis. In addition,
the Fairlane series has been
expanded to offer "Fairlane
500" models, which have extra
luxury features.

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•

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*

*

*

Gordon Williamson Co.
Handles Taubman
Tri-Level Development

American Community Build-
ers, who launched the first lux-
ury tri-level project in the De-
troit area when they opened
the American Beauty tri-level
home in Southfield Farms, an-
nounced today that sales for all
homes in the Detroit area would
be handled by the Gordon Wil-
liamson Co.
One of Detroit's largest real-
tors, the Gordon Williamson
Co. has 23 full time sales people
in the existing home depart-
ment and 18 new home sales
representatives. Last year the
company produced a record vol-
ume of sales totaling $20,652,000.
American Community Build-
ers anticipates that their three-
section tri-level project, located
in Southfield Farms, between
Greenfield and Southfield on 10
Mile Road, will be completed
before the end of the year.
In addition to the project at
Southfield Farms, Les Taub-
man, president of the building
company, reports it will partici-
pate in a number of projects all
over the city, with a ranch style
home that they recently de-
veloped.
Presently the company is par-
ticipating in prpjects in Roches-
ter, Novi, and Maple, and Mid-
dlebelt. Other participations are
contemplated for the near fu-
ture.
The American Beauty tri-level
homes contain three and four
bedrooms and two-and-a-half
baths, plus a den and maid's
room and includes a Philco
built-in oven, range, refrigera-
tor and freezer.
The ranch style homes will
have three bedrooms, utility
room, two car garage and sell
for about $19,000, with basement
optional.
The main office of the Gor-
don Williamson Co., handling
sales for these homes, is at
19180 Grand River. A branch of-
fice is located at 23341 Ply-

For the price of 2
clothesline hooks* you
can dry 2 loads of
laundry in an electric
clothes dryer. And
you'll never, have to
hang heavy wet wash
on the line again.
Smart and thrifty
homemakers
know how to • • •

Itt

PS NI

'live Better. . . Electrically"

*Based on an average price of 2 for 1016‘,

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