Luckoff & Wayburn Agency Named
In Campaign for Downtown Shopping

r

14—DETROIT JEWISH NEWS

Friday, September 3, 1954

League's Leadership Forum Slated
Sept.16, at JWV Memorial Home

• •

News Brevities

The advertising firm of Luckoff & Wayburn, Inc. has been
appointed as advertising agency for the Central Business District
Association, comprising all of the important downtown stores and
associations, in an effort to induce Detroiters to increase their
downtown shopping. Present when the appointment of the agency
was confirmed were, standing, left to right: RAYMOND HODG-
SON, vice-president, National Bank of Detroit; LOUIS H. LUCK-
OFF, president, Luckoff & Wayburn; DON MUMFORD, manager,
Stotler Hotel; and LEON S. WAYBURN, vice-president of Luckoff
& Wayburn. Seated are FOSTER K. WINTER, treasurer, J. L.
Hudson Co.; D. S. KISKADDEN, president, Buhl Land Co.; and
FRED SANDERS, president, Sanders Confectionary Co. By bringing
in movie stars, television personalities and offering special in-
ducements, the downtown association hopes to interest more
people in shopping in the downtown area. The campaign will
begin with a "Back to School" promotion.

People Make News

MOSES A. LEAVITT, execu-
tive vice-chairman of the Joint
Distribution Committee, left for
Lima, Peru, on a two-month
survey of the needs of Jewish
communities in South American
and Europe.
* •
Dr, BENJAMIN AKZIN, dean
of the Law School of the Hebrew
University in Jerusalem, has
been appointed visiting profes-
sor of comparative constitution-
al law at New York University
for the academic year 1954-55.
* * *
Samuel D. Gershovitz of New
York, executive vice-president
of the National Jewish Welfare
oard, has been
named 1954 re-
ipient of Aleph
Zadik Aleph's
"Sam B eber
Distinguished
Alumnus
''Award." Selec-
tion of Mr. Ger-
shovit.z was
made by dele-
.zates attending
the 31st Inter-
: national C o n-
Gershovitz vent ion and
Leadership Training Institute of
Aleph Zadik Aleph, boys' group
of Bnai Brith, at Starlight, Pa.
More than 200 teen-age dele-
gates, representing the organ-
ization's 530 chapters, met at
Ctanp Bnai Brith.
* * *
LEON ILUTOVICH, assistant
executive director of the Zionist
Organization of America, has
been designated official repre-
sentative of the ZOA to the first
Continental Conference of Latin-
American General Zionists or-
ganizations which is being held
in Santiago, Chile, Sept. 1 to 5,
according to a joint announce-
ment issued by Abraham Good-
man, acting president of the or-

MICHIGAN OPTOMETRISTS
will provide free visual screening
tests during the Michigan State
Fair as part of their "Back to
School" program, according to
Dr. Gilbert J. Roth, O.D., presi-
dent of the Michigan Optometric
Association. Dr. Roth said chil-
dren and adults can obtain this
free test, which will be conduct-
ed by members of the M.O.A. and
the Wayne County Society of
Optometrists, by visiting the
trailer examination booth.
*
*
*
Preparation of the site for the
San Martin Building at the Weiz-
mann Institute of Science in
Rehovoth, Israel, was begun on
the 104th anniversary of the
death of the famous South
American Liberator, GENERAL
JOSE SAN MARTIN. The build-
ing is being put up with funds
contributed by Argentine Jewry,
with the offical approval of
President Juan Peron and his
government.
* •
FREE CHEST X-RAYS will be
available to everyone over 16
years of age attending the
Michigan State Fair, Sept. 3
through 12. The mobile Unit of
the Detroit Tuberculosis Sana-
torium will be located on 3rd St.,
west of Avenue A (across from
the Chevrolet Exhibit).

*

.

MATTATHIAS TENT HIVE
1005, of the Maccabees, will open

its fall season with a meeting at
ganization, and Jacques Torczy- 9 p.m., Thursday, at Jericho
ner, chairman of the ZOA Com- Temple, Linwood near Lawrence.
mitte on World Zionist Affairs. Plans for the proposed programs
*
of the year will be discussed, and
MOE LEITER, prominent De- a social will follow.
troit insurance man, has been
named first vice-president of
Leading Production Club and
"leading builder" for 1954-55 of
Dominion Life Assurance Co.

Following the pattern of its
first Leadership Forum, held last
year, the League of Jewish
Women's Organizations will re-
peat this popular program at 12
noon, Sept. 16, at the Jewish
War Veterans Home, Davison
and Petoskey.
Mrs. Irving Small, League
president, urges all affiliated
League groups to send repre-
sent a tiv es. The afternoon's
theme will be "Shared Leader-
ship Builds Future Leadership."
Since luncheon will be served
and accommodations are limited,
reservations must be in by Wed-
nesday. The presidents and
board members of all groups are
invited to submit their reserva-
tions to Mrs. Hy Burnstein, UN.
3-4363, or the JWV Memorial
Home, WE. 3-0846.
Highlighting the institute pro-
gram will be Prof. Milton Ro-
keach, from the Michigan State
College school of psychology,
who will be guest speaker.
Other events include four si-
multaneous workshops, led by
Mesdames Robert Coggan, Ar-
thur Gould, Irving Posner and
Joshua Sperka, who will serve as
moderators of the respective
panel groups.
On the panels will be Mes-
dames Maurice Klein, David Kli-
ger, Samuel B. Danto, Hy Burn-
stein, Harry Rohr, David Juhl-
ke, Morris Wayne, George Ru-
bin, Harold Davidson, Max
Chomsky, Beulah Whitby, Sam-
uel Aaron, William Isenberg,
Eleanore Wolf, Julian Krolik and
Seymour Frank.
The following women will as-
sist Mrs. Nathan Spevakow, pro-
gram vice-president, in making
program arrangements: Mes-
dames Philip Bernstein, Harry L.

Jackson, Matilda Rubin, Marvin
Levy and Morris Tack.
A special meeting of all presi-
dents of affiliated groups of the
League has been called by Mrs.
Small for 12:30 p.m., Wednes-
day, at her home, 1570 W. Seven
Mile, at which the Leadership
Seminar will be discussed.

CARD OF THANKS

The family of the late Mr.
Jacob (Yaney) Levine, of New
York City, his son Jacob Levine
and daughter-in-law, Mrs. Ger-
trude Levine, of Oak Park, Mich.,
formerly of Santa Barbara Die,
Detroit — acknowledge with
grateful appreciation the many
kind expressiOns of sympathy
extended by relatives and friends
during the family's recent be-
reavement.

Worid-famous McALPINi Hotel
is the center of everything
worthwhile in New York,
Convenient to shopping,
business and theatres.
Utmoe' in comfort
and service-,

1500 Rooms
with bath- radla
from $4.50

ly

A TtSCH HOTEL.

4: y

atstoVtLY HOTEL

BROADWAY AT 34th ST., NEW YORK. :?

* * *

DR. JAMES G. McDONALD,
first U.S. Ambassador to Israel,
made a brief stop-over in De-
troit last Sunday, on his way to
Kansas City to address an Israel
bond meeting.

Jerusalem Law
Bans Pork Sale

JERUSALEM, (JTA) — In the
absence of its Socialist members,
the Municipal Council passed a
by-law prohibiting the sale of
pork in Jerusalem, The by-law
must be approved by the Minis-
try of the Interior before it can
go into effect.
It was held ddubtful whether
such approval will be given in
view of the consideration the
Ministry will probably take of
the number of non-Jews living
in Jerusalem. Recently, when Ti-
berias passed such a municipal
ordinance, approval of the law
was denied by the Interior Min-
istry.

.

. •

. .. . ..

IVA*

Honor Jewish Surgeon

NEW YORK, (JTA) — Dr.

Henry H. Kessler, outstanding
American Jewish surgeon, will
receive one of the three Albert
Lasker Awards at the Sixth
World Congress of the Interna-
tional Society for the Welfare of
Cripples.

s ..ess ksA6.65*S.r-

each electrlo dryer load Is gently tumbled dry.: a

..saaam•■•■■■1■PO

,ttoorl, fivffy, rernerticabiy wrinkhr-fri*

There is no need

to compromise

The unsurpassed service and facilities of The
Ira Kaufman Chapel are recognized by
most families, and are available at a
cost within reach of all.

The Ira Kaufman Chapel

FUNERAL DIRECTORS

9419 Dexter at Edison

TYle r 4-8020

126,000

of your neighbors use

Electric Clothes Dryers

Why do so many folks choose electric
tiothes dryers? Simply because electric
Meat is as dean as the sun's.

there's another reason why electric dryers
have the edge. They cost less to buy ...
operate for only pennies a load. They

are convenient, too, Rain or shine "you cao
dry clothes any time In an neiectric dryer.

Its easy
when you dry clothes

ELIECTRICALLY

