Story of - Blue-and-White-

By A. SCHREIBER
In 1902, the editorial office of
**Die Welt", the official organ of
the World Zionist Organizatibn,
.received a registered letter from
Mr. Kleinman of Nodvorna, a

Holiday Greetings

KIFAILER
PHARMACY

Prescriptions

18018 James Couzens Hwy.

UN. 3-8121

Holiday Greetings

Leathernu Cleaners

Suede Specialists

City-Wide Service

thing practical to carry out
the idea of redeeming the land
with 'penny after penny.' I
made a special box with the
name 'National Fund' on it,
and set it up in a prominent
place in my office. The results
so far have been very en-
couraging. I would therefore
suggest that others collect
contributions for the Keren
Kayemeth in this way . . ."
This was the first of a stream
of similar suggestions t h a t
flowed into the editorial offices
of "Die Welt", under the power-
f u 1 stimulus of spontaneous
mass reaction and the desire
to help realize Jewry's age-old
dream. Zionists of that day, in-
dividually and en masse, actu-
ally created the Jewish National
Fund's most popular collection
device — the famous blue-and-
white box. In Galicia, Mr. Klein-
man constructed a box. In Hei-
delberg, Prof. Hermann Shapira
had a box made to order, even
before the Fifth Zionist Con-
gress sanctioned his idea of a
Jewish National Fund. In a
Russian village, in an Austrian
township, in fact wherever there
was a Jewish community, boxes
small town in Eastern Galicia, were made for the small con-
tributions towards the redemp-
which read:
"After reading the decision tion of land in Eretz Israel.
of the Zionist Congress to es-
In 1904, seeing the great
popularity of this collecting
tablish the Keren Kayemeth
device among the Jewish peo-
Lelsrael, I decided to do some-
ple everywhere, Johann Krem-
entzky, who was appointed by
the Fifth Zionist Congress to
Passover Greetings
organize the' practical activi-
ties of the JNF, ordered the
first design of the Blue-and
EAST GRAND
White Box. Theodor Herzl
took one and placed it on his
REST HOME
desk in his library. That box
can be seen in its traditional
spot on the memo - crowded
130 E. GRAND BLVD.
desk in the Herzl Room of the
Head
Office in Jerusalem.
LO. 8-0436
In the years that followed, the
Blue-and-White Box became a
.—
familiar fixture in hundreds of
thousands of Jewish home s,
shops, offices and schoolrooms.
Greetings on the Holiday
It was seen by the hundreds in
the streets of large cities on the
SHEPLER DRUGS
traditional JNF collection days
—Flag Day, Tag Day and Flower

JNF Box.

7951 WYOMING

Prescriptions Accurately Filled
By a Registered Pharmacist

at Tireman

13244 Fenkell Ave.

WEbster 5-9548

VE. 7-9881

Holiday Good Cheer

Holiday - Greetings

SLOAN DRUGS

CHARLES M.
CLAPSADDLE

"Phone Sloan for Drugs"

17256 W. Seven Mile

VE. 8-9800

Complete Accounting and
Tax Service

609 Townsend

LO. 8-4419

first official Blue-
and-White Box was .produced
more than $10,000,000 was gath-
ered, penny by penny.
Today there are regular Blue-
collections in .Singa-
I

Since the

pore, Gibraltar, Japan and Hong
Kong, in Indonesia and the Phil-
lippines.
The decisions of the 23rd
World Zionist Congress empha-
sized anew the importance of
the Fund's traditional collection
methods. Today the Jewish Na-
tional Fund is extending and
strengthening this field of ac-
tivity which once again forms

the basis of its income. The
origin of the Blue-and-White
Box, springing from p u r e l y
spontaneous emotions is indica-
tive of its hold over all classes
of the people, whose devotion
will also assure its place as a
most important 'fund-raising in-
strument.

60—TH

7

J EW I SH NEWS

Friday, March •27, 1953

Best Wishes for a Happy
Passover to Our Relatives,
Friends and Customers

Passover Greetings

PESICK BROS.
PRODUCE CO.

Weinger's
Food Shop pe

Wholesale Fruits and Vegetables

13134 W. 7 MILE RD:

2726 EIGHTEENTH

UNiversity 2-9569 •

TA. 5-61 -50

Holiday Greetings

Passover Greetings

11 ■ 11=1.143.

Lippitt Jewelers
& Optometrists

SILVA SINCLAIR

SERVICE CENTER

DR. ALBERT J. LIPPITT

13941 W. Seven Mile

13969 WOODWARD AVE.

TO. 8-1530

UN. 2-9776

Passover Greetings

Passover Greetings

Drome Carpet
Drome Floor
Covering

Ruby Cleaners
& Tailors

Types of Alterations
Remodeling
All Work Guaranteed
We Call for and Deliver

All

Ben Lutz - George Simons

1769 FORT ST.,

LINCOLN PARK

DU. 2-6400

2167 Ewald Circle
TO. 8-0458

Passover Greetings

r*4■•••■•••••••••••■■•••■••4Z
Passover Greetings

Nathan Kaplan
and Sons

ART KURTZ

FIRE INSURANCE

Nathan Kaplan, Max Kaplan

William Jaffa

General Insurance

HOTEL DETROITER

7934 WEST FORT

•
•
•
4

VI. 2-1850

Holiday Greetings

Passover Greetings

Holiday Wishes

CRYSTAL
[—

Royal Shirt Laundry

CHANDELIER CO.

"Makers of Fine Crystal"

19434 LIVERNOIS

And Cleaners

Pick-Up and Delivery Service
Four Hour Service on Request

10515 W. Seven Mile

Detroit's Most Modern
Cleaners
4725 John R
TE. 3-1874

Nr.

UN. 3-3300

CITY WIDE
CLEANERS

Mendota

UNiversity 2-9578

4

Happy Holiday Greetings

CHAS. M. TABOR
& SONS, INC.

Licensed Master Plumbers
Plumbing - Heating - Repairing
Alterations - Installations
Electric Sewer Cleaning

Passover Best Wishes

RING BROS.

Heating & Sheet Metal

.
LAWRENCE
PELLERITO

Passover Greetings

Wholesale Fruits

Produce

14545 Wyoming

2474 MARKET ST.

8333 W. Chicago
TE. 4-0527

TE. 4-4830

WO. 1-0274

Holiday Greetings

Greetings on Passover

Holiday Good Cheer

F. J. O'Toole Co.

CHARLIE'S
AUTO REPAIR

Electrical Contractors

Don't Fuss,---Call Us!

Detroit

Passover Greetings

COLE'S
EXPRESS CO.

Express and General Cartage
Machinery Moving - Packing
Shipping
Refrigerator Moving

Ceorge M. Kelly

Realtor

1040 E. Vernor

1042 E. 7 Mile Rd.

WO. 2-0647

TWinbrook 1-4944 •

Sincere Good Wishes

Passover Greetings

EXCELSIOR

MACHINERY CO.

We Never Forget 4
Customer"

1450 RANDOLPH ST.

1523 Beaubien
TE. 1-3623

WO. 3-2133

NATHAN P.
ROSSEN

INSURANCE

1662 Natl. Bank Bldg.

Passover Goad Cheer

Holiday Greetings

EAST END LAUNDRY

L. R. RITENOUR

Complete Family Service

1351 N. Telegraph

2559 H I LLGER

Dearborn

VA. 2-2241

LOgan 1-0900

Holiday Greetings

Greetings

Fairall Trucking Co.

CLIPPERT
BRICK CO.

Contract Service Between
Detroit - Toledo - Chicago
Indianapolis - Cincinnati
Refrigerator Service
Fully Insured with Sound Insurance

WYOMING AYE. -

Mile So.

Day and Night Service

of Michigan Ave., Dearborn

2014 Philomene at Dix Rood

LUzon 1-3000

DU. 1-0125

Passover Greetings

Morris Chadwick
& Son Junk Shop
We Specialize in Waste Paper

Rags - Scrap Iron - Metats
Quick Pick-Up Service

1345 Brewster
TEmple 2-5798

