THE JEWISH NEWS-17.
Friday, March 13. 1953
Miriam's
United Dairies Extends
Advertising Campaign
Stories for
.
Our Boys
and Girls
An American Jewish
Hello Boys and Girls:
Our story this week was
"made-to-order" for Lenore Rog-
ovein, age eight and a half, of
Webb Avenue in Detroit, Mich.
Her story "ingredients" are: A
box of Matzo, a rabbi *nd his
synagogue, a boy and girl, a can-
tor, a mother and father. Those
are- quite a lot of things to put
into one story, but I think
they'll all make it.
* * *
The Magic Matzo
It was a lovely house, all clean
and freshly painted, on a pleas-
ant street. And the neighbors
were the nicest people! The very
day the Weiss family moved in,
Mrs. Smith from next door
brought in a plate of cookies.
The Porter children, across the
street, offered to take Susan and
Sheldon to school. And Mr. Bren-
nan, down the block, in v it e. d
father to share the ride going
_ downtown to work.
Since the Weiss's had just
come to the city from another
state, they were - very pleased
with their neighbors' welcome.
-That first evening as they sat
at supper, mother said "We cer-
tainly found a happy place to
live."
"Yes. we did," echoed the chil-
dren.
"Any Jewish families?" asked
father. And when mother shook
her head he said "That's too
bad. I was hoping someone near
us would be able to take us to
synagogue and show us where
the Hebrew school is located."
"We can always find them in
the telephone directory," mother
suggested.
Next day, Mrs. Smith knocked
on the kitchen door. "I'm going
shopping," she called. "Want to
come along?" Of course, mother
did.
In the market, mother a n d
Mrs. Smith pushed their carts
a l o n g the aisles and selected
their groceries. Suddenly, mother
looked into Mrs. Smith's basket,
isomminimu
.
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Press Feature
and got the surprise of her life.
There, right in the middle of the
spaghetti and soup and celery
and cereal was--a box of matzo!
"Where did you get that?"
mother exclaimed, pointing to
the matzo.
"Right there on the back shelf.
It's one of the most delicious
crackers we've ever tasted,"
answered Mrs. Smith.
Mother laughed. "That's matzo,
our unleavened bread, that we_
eat on Passover. I wonder how
it happens to be stocked in this
market."
A man standing nearby heard
her. He was the store manager.
"Lots of people in this area like
matzo as a delicacy all year
'round," he explained. "Of course
we carry the Kosher-for-Pass-
over boxes at holiday time, as
well as many other Passover
foods. In fact, we supply the food
for the Model Seder that the
Second Avenue Temple has every
year."
In amazement mother asked
"Is that temple near here?"
"Just a few blocks to your
left, as you leave the store," the
manager said.
"Oh I'm so glad to know we
are near a synagogue," mother
said.
"I could have told you where
it was. Why didn't you ask me?"
Mrs. Smith said. We often go
there for neighborhood meet-
ings, or special programs. It's
a beautiful building and I know
you'll like the people there."
That evening, mother reported
her news to the family. "This
certainly is a wonderful neigh-
borhood," father repeated.
When Friday night came, the
whole family was dressed in its
Sabbath best. They found their
way to the temple without any
difficulty. As they entered the
house of worship, the congrega-
tion was assembling. Soon the
r a b b i and cantor, dressed in
their long robes, came onto the
Bimah, and the service began.
It was all so familiar to the
Weiss's that they almost forgot
they were in a strange new town.
After the service was o v e r,
many people came up to meet
the newcomers, to make them
welcome. "My," said father, "I'm
glad we found this synagogue."
"Yes," mother agreed. "And
we can thank that box of matzo
for it—that magic box of matzo."
* * *
There's your story, Lenore. I
hope you liked it. And you, boys
and girls, may have a story
"made-to-order" too. Just think
up a list of four or five "ingred-
ients" and send them, with your
name, address, and age to Mir-
iam, c/o Associated Jewish Press,
708 David Stott Bldg., Detroit 26,
Mich.
Your friend, Miriam.
BENJAMIN G. BROWDY, for-
mer president of the Zionist Or-
ganization of America. an active
Brooklyn Democrat. last week !
announced his candidacy for
Mayor of New York.
LABOR ZIONIST FORUM
isen
AURIC Pr iAMUEL
Prominent Author and Lecturer
Topic:
SAMUEL
"Emerging Pattern of
Jewish Life in Israel"
TUESDAY, MARCH 17, 1953
8:30 P.M.
at YOUNG ISRAEL CENTER — Dexter at Fullerton
Under the Auspices of the Labor Zionist
Organization of Detroit. Admission $1.25.
Al Weiss, general manager of
United Dairies, has launched an
all - out advertising campaign,
saturating the Metropolitan De-
troit area by means of television,
r a d i o, billboards, newspapers
and booklets.
Spearheading the stellar pro-
motion is • the United Dairies
television show, -
currently on
every Saturday
at 10:15 a.m. on
WJBK-TV. The
highlight of the
program are the
prizes to be
given away to
children who
Al Weiss send in the best
name for the colorful side show
barker who is featured in the
commercials.
Fred A. Epps & Associates has
been appointed to handle the
campaign for United Dairies.
Applications Taken
For Fresh Air Camp
Applications for Fresh Air
Camp are now available, an-
nounced Milton M. Maddin,
president of the Fresh Air So-
ciety. The camp, located on
Blaine Lake near Brighton, will
open June 29, and will provide
three, three-week camping pe-
riods to Jewish boys and girls
from seven to fifteen.
This summer will inaugurate
the use of the first village re-
cently completed at Camp Tam-
arack, near OrtOnville, Mich..
The site was purchased and is
being developed by the Jewish
Welfare Federation to provide
m or e camping facilities for
Jewish children.
Applications for Fr e s h Air
Camp may be obtained by send-
ing a self-addressed, stamped
envelope to the Fresh Air So-
ciety, 4059 W. Davison, Detroit
4, or by applying in person at
the information desk of any
Center building.
The full paid tuition for a
three-week period of $84 in-
cludes transportation to and
from the camp and the pre-
camp physical examination.
Camperships are available to
clients of the Jewish Social
Service Bureau, Department of
Public Welfare, Wayne County
Bureau of Social Aid and the
North End Clinic, through the
representative agencies. A lim-
ited number of camperships are
also provided by the Fresh Air
Society.
Wayne Orchestra to PlayLocatite's Symphtiny
A three-part symphony, writ-
ten by Marvin Warren, will be
given its first public perform-
ance at a concert of the Wayne
University Orchestra on Wednes-
day, in the Detroit Institute of
Arts.
Warren, who teaches instru-
mental music in the Detroit
Public School system, wrote the
symphony for his master's thesis
at Wayne. He will receive a de-
gree this summer.
A former instructor at Cass
Technical High School, Warren
received his bachelor's degree
from the University of Michigan.
He wrote a String Quartet while
at Ann Arbor, and also com-
posed a piece for Tosia Mund-
stock, local modern dance in-
structor. Warren calls his new
work "Symphony No. 1."
Warren lives at 19323 Ilene
with- his wife and 10-year-old
twin sons, Alan and Irving.
Elayne Sonnenfeld, another
Wayne student, • will sing two
arias from Carmen in the con-
cert. Miss Sonnenfeld is a con-
tralto.
ASK FOR
KAUFMAN'S
KOSHER DILL & NEW DILL
PICKLES
AT YOUR FAVORITE GROCERS
OR DELICATESSEN DEALER
TR. 5-4379
1F00110 TO ISRAEL
Kosher L'Pesach
AMEIC food scrips for Passover
$5 - $10 - $15 - $25 CERTIFICATES
Available at
Mizrachi Organization of Detroit
12244 Dexter Blvd.
Detroit
TO. 8-3128
Electrical Appliances for Israel also available
Imported
CARMEL
WINE
In Honor of Passover
MANISCHEWITZ
Matzos and Products
•
= ROKEACH Kosher Food
Products
•
= GOODMAN Matzos &
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FE ELITE Chocolates and Candy
from Israel.
A Complete Line of
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World's Finest
Made and Bottled
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Strictly
Kosher Royal
Sacramental
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OUT OF TOWN ORDERS
PROMPTLY FILLED
Michigan Distributors
NATIONAL
= Wholesale Grocers Co.
8938 - 1 2th St.
TR. 1-0606
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Sinai Women's Guild
To Hold Luncheon Meet
An open membership and
complimentary, luncheon meet-
ing will be held by the Si-
nai Hospital Women's Guild at
12 noon, March 20, at the Davi-
son Jewish Center.
Mrs. Abraham E. Pinanski, of
Boston, Mass., will . be guest
speaker. She is chairman of the
American Hospital Association's
committee on women's hospital
auxiliaries; honorary vice-presi-
dent of Women's Auxiliary, Beth
Israel Hospital in Boston and is
known in a variety of other
communal projects.
All women interested in vol-
unteering their services to bene-
fit the new Jewish hospital in
Detroit are urged to attend the
luncheon.
New York Comedy Coming
To Cass Theater March 16
Richard W. Krakeur and Fred
F. Finklenhoffe, two of Broad-
way's foremost theatrical pro-
ducers, will bring the New York
stage hit, "Affairs of State," to
the Cass Theater, beginning
March 16.
"Affairs of State," a sparkling
comedy about love and political
maneuverings in Washington
inner circles, will star George
Brent of Hollywood film fame,
Haile Stoddard, Donald Woods
- and Irene Hervey. Top support-
ing roles will be played by Harry
Bannister and Leonare Carey.
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Produced under the supervision of Rabbi Mendel Chodrow
NATIONAL WHOLESALE GROG
8938 Twelfth St., Detroit 6, Mich.
Phone: TRinity 1-0606-7