Mizrachi Completes Arrangements
For Waldman Services, Concert

Detroit Mizrachi has complet-
ed arrangements for its celebra-
tion of the second anniversary of
Israel this Sabbath in local syn-
agogues, to be concluded with a
concert Sunday evening.
Cantor Leibele Waldman will
conduct services at Bnai Zion
Synagogue, Humphrey at Hol-
mur, assisted by Sterner's 10-boy
choir, Friday evening and Sab-
bath morning. The Cantor haS
prepared a concert for 8 p.m.
Sunday, in the same synagogue.

2 — THE JEWISH NEWS

Friday, May 12, 1950

Community Hospital
Campaip,-n Underway

Morris Snow, president of Bnai
Zion, is working with Abe Nus-
baum, chairman of arrange-
ments.
The opening dinner of the
Irving Schlussel, president of general campaign of the $19,-
Mizrachi, will deliver greetings 720,000 Greater Hospital Fund
at the concert. Schlussel invited
the local Jewish community to
participate in these events, and
urges those who attend services
at Bnai Zion, to be in the syna-
gogue before 7 p.m. Friday and
8:30 a.m. Saturday.

Purely Commentary

By PHILIP SLOMOVITZ

Problem of Publicity and Public Relations

Benefactor of Falasha Jews, Noted
Bibliophile, Detroit Guests This Week

Two of Americ'a's most dis- growth of the Jewish population
tinguished leaders were guests there as a remarkable phenom-
in Detroit this week prior to enon. Los Angeles Jewry has
their departure the end of this grown in 40 years from 25,000 to
month, on the SS. LaGuardia, 250,000. "Only Israel surpasses
for Israel.
such expansion," he commented..
Dr. Israel Schapiro, who for
A life-long Zionist, Dr. Scha-
31 years was the chief of the piro in the past few years has
Semitics department of the Li- helped in efforts in behalf of
brary of Congress, was the Israel and hopes to devote all
guest of his nephew and niece, I his future activities in aiding
Mr. and Mrs. Julius Sarko of l cultural movements in the
Prairie Ave.
Jewish state.
Prof. Jacques Faitlovitch, who
* * *
became world famous for his
Prof. Faitlovitch, the explorer
work with the Falasha Jews in who originated the work that
Ethiopia, was the guest, with was introduced by Jewry among
Mrs. Faitlovitch, of Mr. and the Falashas, was born in Po-
Mrs. S. Driesman of Rochester land in 1881. He studied Orien-
Ave.
tal languages as a pupil of Jo-
* * *
seph Halevy, investigator of
Dr. Schapiro is returning to Falasha conditions in Abyssinia.,
Israel after an absence or 39 and himself undertook explora-
years. Before coming to this tory expeditions—one sponsored
country, he spent three years in by Baron Edmund Rothschild
Palestine as professor of He- in 1904-05 and two by the
brew literature in the Hebrew American Pro-Falasha Commit-
Seminary in Jerusalem, from tee in 1908 and 1913. He es-
1907 to 1910.
tablished a school for Falashas
Born in Russia, in 1882, he in Addis Ababa, capital of Eth-
went to Berlin to continue his iopia, several traveling schools
studies and at the age of 24 he and pro-Falasha committees. He
received his Ph.D. at Strassburg brought Falashas to Europe to
University. In Jerusalem he be educated and to return 'to
master e d' Arabic, Aramaic, Ethiopia to teach their core-
Syriac and related languages. ligionists.
Upon coming to this country
* * *
in 1911, he was co-editor with
Dr. Faitlovitch stated during
Reuben Brainin of the Hebrew
weekly Haderor (Liberty). In his visit here that he is now
1912, although unnaturalized working on plans to reorganize
and not yet fully familiar with activities in behalf of the Fa-
the English language, he was lasha Jews.
"The • 50,000 of our kinsmen in
named the first Chief of the
Semitics Division of the Library Abyssinia are in danger of being
of Congress at the suggestion wiped out by missionary activ..
of the late Judge Meir - Sulz- ities, unless we act at once to
berger. Dr. Schapiro was rec- strengthen their position as
ommended as the man best Jews," he said. "Our work was
suited to direct the new division interrupted by the war, but the.
which had just recevied the gift Pro-Falasha Committee now is
of 14,000 books—the Deinard ready to resume its efforts. We.
collection which was purchased are 'negotiating with an able
by the late Jacob H. Schiff and man .to go to Abyssinia and t9 :
was presented as a gift to the start the work` all over again
American people at the Library where we have left off."
Dr. - --Faitlovitch urged the:
of Congress.
* * *
formation of a Detroit Pro-Fa ,- •
A noted scholar, Dr. Schapiro lasha. Committee to assist in
has made marked contributions the historic, task of saving o.'.
to Jewish culture. He has writ- remnant of . Jewry which has:
ten numerous tracts, has been in exile lOnger than any
guided outstanding Jewish and other group of Jews.
non-Jewish scholars throughout
He said he believes that the
the world in their search for in- story about the exclusion of Fa-,
formation on Jewish subjects lasha Jews from Israel is a fab-
and has helped compile a great rication and added that he has
Semitics collection for the Li- faith that the Jewish state is
brary of Congress as well as serious in its declaraation that
collections for other libraries.
Israel is open to any Jew who
He was retired by the U. S. desires tp. settle there.
Government after 31 years of
service - and since 1943 has re-
sided in Los Angeles. He hopes
to renew friendships with lead- Rabbi Adler Discusses
ers of the Israel government 1950's Campus Zionist
upon his arrival in the Jewish
Rabbi Morris - Adler will dis-
state and to assist in biblio-
cuss. "The Campus Zionist, of
graphical projects in Israel.
Dr. Schapiro believes that 1950" at a meeting of the Wayne
the future center of Jewish life University Chapter, Intercolle-
in America may be shifted to giate Zionist . Federation of
California, with Los Angeles as America, at 8:30 p.m. Tuesday,
the center. He considers the May 16, .at Wayne Hillel House.

Israel's great triumphs are ascribable in large measure to
the genius of the revived state's leadership. The successes that
were attained on the international front, before the United
Nations, in the capitals of many nations, in Israel's relationship
BENSON FORD
to many foreign powers, can be chalked up to the credit of the
able spokesmen at the UN, the Foreign Ministry under the leader- was held Thursday at Hotel
ship of Moshe Sharett, but more especially to the remarkable Statler.
ability of the Israel Prime Minister, David Ben-Gurion.
Benson Ford, president of
In the monthly organ of World Union of Poalei Zion-Ifitach- Henry Ford Hospital, was the
dut, Israel, Premier Ben-Gurion recently evidenced the wisdom of principal speaker. He is a trus-
his judgment in his description of "How Jerusalem Was Saved." tee of the Ford Foundaticin,
His brilliant article answered many arguments of his vociferous which has subscribed $1,500,000
to the Hospital Fund program.
opposition.
Herbert B. Trix, general co-
We are primarily concerned at this time with his reference
to the publicity angle. Refuting the arguments of his opponents chairman of the $19,720,000 cam-
and stating the case in defense'of his own actions and that of paign, presided at the meeting.
James B. Webber, Jr., president
Hagana, Mr. Ben-Gurion wrote:
the Hospital Fund, and Rich-
"The task imposed upon us was to defend the entire Yishuv, of
W. Jackson, campaign co-
with all the Jewish centers and settlements. There was only one ard
chairman, addressed the 900
Jewish force to handle this mission—the Hagana. But the team
and committee members.
Hagana could not engage in military demonstrations and bat-
Other speakers included the
tles for the sake of publicity, nor could it concentrate all its chairmen
of the divisions active
forces in Jerusalem alone. Had this been our strategy, all the during the. general campaign
settlements would have been in flames. If the Hagana had not period from May 11 to May 26.
succeeded in defending the entire Yishuv, nothing would have
The Jewish Hospital is in-
been left of Jewish Jerusalem. Jerusalem was saved not only by
cluded in the campaign goal.
the defense forces of the city, but equally by the Hagana which
saved the entire Yishuv."
This is a most important statement, but as an evaluation of Paray Resigns in Row
the fighting force of the Jewish state as well as of basic policy Over U. S. Concert Tour
affecting the principle of news as news and publicity as sheer
propaganda for the sake of demonstrations for specific parties.
TEL AVIV (JTA)—Paul Paray,
Your Commentator regrets that space does not permit the pre- conductor of -the Israel* Sym-
sentation of the entire story on "How Jerusalein Was Saved" as phony Orchestra, resigned. He
outlined by Mr. Ben-Gurion. Insofar as the publicity angle is will not participate in the tour
concerned, we quote it here in application to an illness that per- arranged for the orchestra in
vades the ranks of -human beings and therefore also penetrates the United States 'next year.
into and influences Jewish ranks.
His resignation is due to a
We are beset with so many problems that there ought to be conflict WhiCh developed over
little difficulty in presenting the facts regarding major issues Who should conduct the orches-
affecting Jewry. Unfortunately, conflicting organizations continue tra's 60 scheduled 'concerts in
to vie, one with another, for space. The winning of space in news- the United States.
Paray, a Frenchman, insisted
papers seems to be the chief aspiration of publicity writers. Every
little group seeks publicity, and nothing is too sensational in the that as the permanent musical
director of the orchestra he
effort to win notoriety. Is that necessary?
On Jan. 12, the New York Herald Tribune, in a discussion of should conduct an appreciable
a problem that affected the armed forces of our country and number of concerts. HoWever,
public relations operatives in Washington, published an editorial the promoters of the American
under the heading "Publicity and Public Relations" which we tour insisted that concerts in
quote in full because of its value as a commentary on our own the major cities be conducted
by Sergei Koussevitsky and
publicity problems :
Leonard Bernstein.
Publicity, in the old days before press agents flowered into
public relations counselors, was a comparatively simple business.
British Captain Farran
The task was that of a technician dispensing information, seeing
that an employer's news got to the right places and achieved
Denies Anti-Semitism
as favorable a public reception as possible. The more imagin-
ative craftsmen could see a story a little further than the routine
JOHANNESBURG, So. Africa,
brethren, and make news grow into acceptable patterns where (JTA)—Roy
Alexander Farran,
there had been none before. Some may have sensed the enor- who was accused
of killing a
mous possibilities of artificial propagation, but synthesis, for
Jewish youth when he served as
all the stunt man's ingenuity, was still an amateur's game. a
captain in the British forces
The press agent, like the items he distributed, was a relatively in Palestine, prior to the estab-
uncomplicated individual, not yet realizing that public opinion
of Israel, says in a let-
could actually be manufactured on a large-scale professional lishment
ter published in the South Afri-
basis.
can Jewish Times that he wish-
By NATHAN ZIPRIN
Public relations operates on so many fronts these days that es Israel well. He also denieid
(Copyright, 1950, Seven Arts Feature Syndicate, Inc.)
the average citizen is often unaware that here is a whole new that he is anti-Semitic.
industry devoted to the job of making him think to desired
The former British captain
and Recorded
ends. The aims, it should be stated, are thoroughly legitimate, fled Palestine after he was Heard
The usual pre-election speculation is lacking even though the
and as likely to be concerned with the general human better- threatened with revenge by un- ZOA
convention is drawing close . . Organization Zionists be-
ment as the pecuniary progress of some person or organization.
derground Jewish groups. In lieve Benjamin Browdy will be elected , The endorsement he
But it is up to the public to appreciate that the labels are not
London, a package addressed to received from Rudolph G. Sonneborn at the ZOA Administrative
always in place, and that frequently the dividing line between
him was opened by his brother, Council meeting is being interpreted as a sign he will get wide
reality and the image is far from clear.
who was killed by a bomb con- backing ... On the other hand a draft-Silver movement is gain-
The vast reliance on the importance of creating a desired cealed in the parcel. Farran, ing momentum . . . While sources close to Silver say he will not
impression is nowhere plainer than in Washington. As our Bert w h o delivered anti - Semitic be a candidate, others believe he can be swayed.
speeches during the British
Andrews merrily reports, the armed services at the capital
maintain 233 public relations operatives. Extravagant as this elections in which he unsuccess- Clipping From Israel
fully sought a seat in Parlia-
may seem, Secretary Johnson virtuously proclaims that there
Israel was rocked by a murder and suicide motivated by love
were no more than twice as many when he came into office last ment, returned here after the for the victim .. . The victim. was a young woman . . . The killer
election
campaign.
March. Maybe this tremendous man power is needed to keep
was her 70-year-old father, Dr. Kadish, a dentist . . . It all hap_
the public in tune with service affairs, but the suspicion arises
pened on the eve of Israel's celebration of its second anniversary
that such an elaborate mechanism is a protective coating con-
Library of Congress
. . . Dr. Kadish, who came to Palestine 15 years ago from Ger-
cerned deliberately or otherwise to increase the public difficulty Ships Books to Israel
many, had invited friends to spend that evening with him .
of understanding where the real begins and leaves off. Facts
When the guests arrived they found a body lying on the floor .
should stand on their own legs; public figures and policy should
WASHINGTON (JTA)—About Beside the body were two lit candlelights . Nearby was strewn
be recognizable in unglossed actuality. When the public rela- 5,000 volumes have been pre- a bouquet of flowers . . . Taking in the ghastly scene, the guests
tions business goes maneuvering beyond such simple elenzentals,
sented to Israel institutions by began looking for the host . . . They found him in the next room
it raises a perverse and dangerous superstructure.
the Library of Congress and the poisoned ... Within several hours he died . . . Reconstructing
This is a piece worth studying. If we could not apply it to "American Friends of the He- ,what happened, the police said the young woman must have com-
ourselves and to our own community, we would have more gen- rew University." The books, rep- plained of a -toothache . .. While on the chair, the dentist in-
uMe news and less of the exaggerated propaganda which infil- resenting the largest single ship- jected a poisonous substance into her gums . . . In a note he left,
trates into our columns. If we could learn the lesson offered us ment, are destined for the Berl Dr. Kadish wrote that his daughter died without pain and that
by the two quoted authorities—Israel Premier David Ben-Gurion Katznelson Institute at Kfar Sa- he was driven to the act by the fact that he could no longer bear : ,
and the New York Herald Tribune—we might even have a better ba and she Jewish National Li- the pain of looking day after day at his mentally deranged daugh-
educational program in our . community because we would have brary in Jerusalem.
ter .. . What •would Israeli justice have done in such a case? ,
less of an urge for publicity and more of a desire to attain the
(The Library at the Katznel- .. . Under traditional Jewish law the conclusion could be but :
best in our cultural approaches for our common good. We offer son Institute—known as Beth one . .. Israel citizens who read about the mercy killing continue.
these suggestions for what they are worth to all the publicity Berl—was erected with funds discussing the moral aspects a trial would have raised . . And
writers—and even to those who function under the high sounding provided by Mr. and Mrs. Morris Israel's cafes are still humming with conversation about the
title of public relations counsel.
Schaver of Detroit).
moral aspect of mercy killings.

l

I

On the Record

