Friday, June 28, 1946

THE JEWISH NEWS

Luckoff on Faculty
Of School of Political
Action Techniques

course of practical political in-
struction ever to be offered in
this country, at Washington, D.C.,
June 26-29.
The school, which will be con-
ducted by the National Citizens
Political. Action Committee, will
be attended by candidates and
campaign managers of all politi-
cal parties, from every state in
the union.

•

Louis H. Luckoff, member of
the Detroit advertising firm of
Bass, Luckoff & Wayburri, has
been invited to serve on the
faculty of the School of Political
Action Techniques, the first

,

Mr. Luckoff will conduct the
public relations department ses-
sion on political advertising. He
was selected because of his long
and successful political advertis-
ing experience, in the course of
which his agency has handled
campaigns for Republican and
Democratic candidates for the U.
S. senate and house of represen-
tatives, gubernatorial and mayor-

Page Twenty-one

alty campaign s. They also
handled the radio advertising for
President Roosevelt's 1944 cam-
paign in the midwest states.
Currently, the firm has been
retained by the National Demo-
cratic Committee to handle the
1946 campaign in 100 critical
Congressional districts in the
U. S.

Frank K i n g d o n, nationally
known author and radio com-
mentator; Henry Hoke, author of
"Blackmail" and "It's a Secret";
Henry Morgenthan, III; Pare Lo-
renz, motion picture director, and
Elmer A. Benson, foriner senator
and governor of Minnesota, will
be among those who will com-
prise the faculty of • the schooL

CURRENT INTEREST OF DETROITERS in their gas rates prompts
Panhandle Eastern Pipe Line Company to publish some additional
facts. The "pictograph" presented here compares the domestic rates
of your local gas company with those charged by the gas utilities
serving three other nearby centers of manufacturing and industry.
Figures are based Upon 1,800 cubic feet of gas A .. the average
amount used monthly for domestic cooking and water heating.

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Worried About Inflation?
LOOK AT YOUR GAS RATES

B ETTER
R THAN ANY NUMBER OF WORDS, the drawing
B ETTE tells a story that should interest every Detroit
householder who uses gas for cooking and water heating
and pays the so-called "domestic" rate established by the
Michigan Consolidated Gas Company.

its sister cities because it must pay more for the natural gas
it buys from Panhandle Eastern?

No ... to the contrary: Michigan Consolidated pays only
38 cents for 1,800 cubic feet at wholesale, while the gas com-

panies serving Pittsburgh, Toledo and Cleveland pay from
5 to 9 cents more!

Mr. and Mrs. Detroit see that for 1,800 cubic feet of gas

The difference between the 38 cents which Michigan Con-

. . . the average amount used monthly by most families for
cooking and water heating ... they pay Michigan Consolidated
$2.00, while Clevelanders pay $1.34; Toledoans, $1.25; and
the majority of Pittsburghers, only $1.08.

solidated pays at wholesale and the $2.00 it collects from
Detroiters is called a "service charge". The average "service
charge" on 1,800 feet of gas in Toledo, Cleveland and most of
Pittsburgh is 77 cents. But Michigan Consolidated's "service

Are wholesale mates to blame? Does Michigan Consoli-

charge" on this amount of gas is $1.62 . . . a mark-up oj
more than 400%!

dated have to charge householders 66 to 92 cents more than

. •

COM PA

PANHANDLE = EAsTE

TRANSPORTING NATURAL GAS FROM

WORLD'S GREATEST RESERVES

^--

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N E • TORE

•

CHIC AGO

•

DETROIT

Panhandle Eastern
produces and trans-
ports natural gas
from the Southwest
to the "gates" of
Detroit, where it is
sold at wholesale to
the local gas utility
for distribution.

CAWS

CITY