Page Six

THE JEWISH NEWS

Public Service Is His Credo

Leonard N. Simons, At 40,
Successful in Many Fields

One of Michigan's Most Highly Regarded Advertising
Men, He Gained Recognition for His Civic Activ-
ities, His Generosity and Work for War Loans

LEONARD N. SIMONS

—Hanley Marks Photo

ETHICS OF THE FATH ER (Pirke Abot), assigning im-
portance to certain stages in the life of man, speaks of the
age of forty as the period of understanding.
"Ben arba'im la-binah," — "the fortieth year is the age
of reason,"—is the traditiona 1 significance given to the age
of 40 by Ethics (v.28).

*

Leonard Norman Simons; one
of the most prominent advertis-
ing men in the entire state of
Michigan, has beaten this dic-
tum by at least a decade, judg-
ing by the career he has estab-
lished—professionally and as a
community leader — during the
past 15 years.
For the young men and wom-
en in the community who first
aspire to make advertising, pub-
licity and newspaper work • a
life's career while on the high
school or college paper, Simons'
success should be an object- les-
son.
The "Student" Manager
He first shoWed an interest in
advertising and writing while
on the staff of the Central High
School "Student" publication as
its advertising manager. After
graduation from Central he con-
tinued his interest in advertising
at the old, City College of Detroit
— now Wayne UniVersity — and
made it his profession in 1921
when he joined a local advertis-
ing agency.
In 1929, together with Law-
rence J. Michelson, he founded
the Simons-Michelson Co., an
agency which now occupies the
entire 12th floor of the Wash-
ington Blvd. Bldg., has a staff
of approximately 40 people and
is one of the most highly re-
garded and most seriously re-
spected advertising agencies
serving Detroit, Michigan and a
national field.
Free . Public Service
And yet, it is hardly believ-
able that a highly successful ad-
vertising firin can reach such
heights professionally while it
devotes its major activities to
free public service.
Leonard N. Simons has given
validity to the claim that the
busier a man is, the more he
can do.
Born in Youngstown, 0., July
24, 1904, Leonard N. Simons, son
of Mrs. Louis Elliman, has lived
in Detroit since the age of 12.
He was married to the former
1-farriette Lieberman on Jan. 21,
3930, and they have two daugh-
ters, Mary Louise, 10, and Susan,

5. Their home is at 19140 Wood-
s ton Road, Palmer Woods. -
A list of the local, state and
national firms which have placed
faith in him by having his
agency handle their advertising
would be a roster of some of the
best known businesses in the
land. But, Mr. Simons' pride is
his ability to serve his country
in the present critical period.
Bond Drive Ads
From the very beginning, since
our entry into the war, he has
been the advertising director of
the Michigan War Finance Com-
mittee, U. S. Treasury. He is on
Frank Isbey's executive and
planning committee. His firm
prepares War Bond advertising
for all types of media through-
out the state, all of which is
done on a voluntary and gratis
basis.
Simons does more than that;

i rlITI7VVV -IPT/TIPT

he has been among the most
active men in Michigan as • a
bond salesman and together with
his partner, sold $781,000 • in
bonds during the 4th War Loan
and more than $2,000,000 in the
recent 5th War Loan.
Together with his co-chairman,
Major Harold Allen, Sitnons
directed the Temple Beth El 5th
War Loan drive and sold bonds
for. a -total of- $4,010,600-, more
than doubling the previous high
Beth . El record in bond sales.
Leonard Simons has been- and
is active in:
The Red Cross campaigns,
having personally .handled -the
publicity for the first -drive;
- Detroit'. Historical So ei et y,
which he serves on • both t h
executive and publicity comm-it-
tees;
Helps Many Drives
Temple
. Beth El: .member. - of
board of directors of Men's Tern-
Ple Club; handled . publicity cam-
paign to liquidate Beth El mort-
gage': co-chairman_ of Beth El
5th- War Loan committee; was
chairMan of Beth .El's 4th War
Loan- drive;
Allied Jewish Campaigns, in
which he has worked as divi-
sion chairman and assisted in
preparation • of publicity; and
now is active in the War Chest
of Metropolitan Detroit, having
served each year on the execu-
tive - advertising committee and
as a solicitor, and already hav-
ing been selected to, be co-
chairman with Maurice Enggass
of a special divisicin in the 1944
campaign.
Mr. Simons' vision has. placed
him in the front ranks of pio-
neers in new ventures • aimed at
improving the community's. stat-
us. He was one of the organizers
of The Jewish News and serves
on its community advisory board.
He- is a member of the executive
board of the Jewish Home for
Aged, of the Founder's Society
of the Detroit Art Institute, the
Detroit S y m ph on y Orchestra,
Board of Commerce, Junior
Board of Commerce, Franklin
Hills Country Club, Standard
Club, Union Lodge of Masonry
and the Adcraft Club.
Assists Hospital Drive
He is in cha'rge of .Publicity
for the building fund drive for
Temple Israel, and assisted in
publicity advertising and educa-
tional work for the Detroit
Round . Table, the Community
Fund, United Hebrew Schools,
Detroit Historical Society., Jew-
ish Community COuncil, Detroit
Canvass of Churches, Detroit
Youth Council, Detroit Open
Heart Fund, Chaim Weizmarin
Foundation, U. S. Navy, Detroit
Inter-Racial Committee, enligt-
ments for WAC, WAVES, Wom-
en's Di.vision. of Marines, USO,
Detroit Library campaign for
books . for servicemen, Jewish
Home for Aged, Synagogues,
etc., • etc.
The new proposed Jewish Hos-.
pital Association of Detroit has
requested him - to serve on the
committee to raise the funds and
to publicize its forthcoming cam-
paign. •
First Taste of Politics
Chairman of Franklin Hills
publicity committee, he also
served on the club's War Bond

Friday, - July 2., 1944

committees . and as chairman of
the •first swimming pool com-
mittee, and was responsible .
more than any other member
for the completion Of the Frank-
lin Hills swimming pool. - • •
Never active in polities, Mr.
Simons last year took an inter-
est in the political campaign- out
of t h e conviction that Mayor
Edward J. Jeffries, Jr., deserved
re-election. He and his associates
threw themselves into the cam-
paign after the Primaries and
were responsible for an adver-
tising drive which helped Mr.
Jeffries' return to the Mayor-
alty.
An expert cartoonist, Mr. Sim-
ons lists drawing among h i s
chief hobbies, together with golf,
cards and reading. But those-who
have worked with him insist
that his chief characteristic is
his generosity. He is a liberal
financial contributor to all im-
portant causes, and because he
giveS so well himself to civic
and philanthropic efforts, he has
been able also to work so de-
votedy for their successes. He
has a very large circle of
friends and acquaintances. With
all his current activities a n d
business duties he still finds -
time to maintain a regular cor-
respondence with about 20 men
in the service.
Mr. Simons 'has one brother.
Pvt. Jerome L. Simons, who is
now stationed . at Camp Butner,
North Carolina.

Gestapo Hunts 'Felon' -
Who Honored Herzl

I

GENEVA (JPS)—On the night
of the fortieth anniversary of the
death of Dr. Theodor Herzl,
founder of political Zionism, a
wreath was placed on his tomb-
stone in the Jewish cemetery in
Vienna. The Gestapo, according
to a report received here, was
put on its toes and instigated a
probe which failed to uncover
the "felon" who paid homage to
the father of modern Zionism.

Beth El First!

Leads Nation's
Religious Groups'
War Bond Sales

Temple's 5th Loan Drive
Conducted Among All
Denominations

All records for sales of War
Bonds by any religious group
in America were broken here
this week, when it was an-
nounced that Temple Beth El's
final tabulation of bond sales
showed a total of $4,010,600 for
the 5th War Loan.
Revealing results of the Temple
Beth El campaign, Leonard N.
Simons and Major Harold Allen,
co-chairmen of the drive, paid
tribute to the "Gallants" *hose
efforts made this record-break
ing total possible.
The co-chairmen expressed
gratitude over the fact that the
Beth El bond sales were con-
ducted among all demoninations
in every walk of life.
Frank N. Isbey, chairman of
the Michigan War Finance Com-
mittee, declared on Tuesday,
when the Temple Beth El total
was made known, that there is
not a religious group in Amer-
ica whose efforts match those of
Detroit's Beth El ' "Gallants."
The Temple Beth El campaign
was dedicated to the 369 sons and
daughters of the congregation
now in active service.
"The dedication of the drive
to our servicemen and women,
coupled with the inspiration de-
rived from the enthusiasm of -the
`Gallants,' made this success pcis-
sible,' Simons and Allen de-
clared.

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71

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