SEFF. 3, 1937
THE DETROIT JEWISH CHRONICLE
PAGE FIVE
His answer became a slogan
the slogan became a creed
N
EARLY forty years ago, a young
woman secretary held a letter be-
Packard is, tell him to ask the man
who owns one."
I
fore her employer and said:
"This man asks for more information,
for literature. Ile says he wants to know
how he can be sure that the car we make
is a good one."
James Ward Packard stared out of
the window a few moments, then swung
around toward the waiting girl.
"Tell him that we have no literature—
we aren't that big yet. But if he wants
to know how good an automobile the
f
f
That was the origin of Packard's slogan:
Ask the man who owns one. This simple,
sincere answer summed up a man's per.
feet faith in the product bearing his name.
Because of • its sincerity, and its sound
common sense, it has become one of the
most familiar slogans in American life.
But to the makers of Packard, it is
more than a slogan—it is a creed. It is
a guiding principle dictating that every
Packard sent out into the world must be
so fine that there can never be a doubt
as to the answer its owner will give.
Today, with the addition of the lower.
-priced Packard 120 and Six to the mag-
nificent Twelve and Super.Eight, the
obligation imposed by Packard's slogan
becomes broader than ever before. Yet
never before has Packard been more will-
ing to rest its reputation entirely upon
the experience of any Packard owner.
We invite you to see the new Packards,
to ride in them—better yet, to drive one.
But above all—we urge you to "Ask the
man who owns one!"
PACKARD MOTOR CAR CO., Detroit Branch
574 EAST JEFFERSON AVENUE
15205 EAST JEFFERSON AVE., Grosse Pointe
CANFIELD MOTOR SALES
14226 Mack Avenue, Detroit
OLYMPIA MOTOR SALES
6187 Grand River Ave., Detroit
DAYE W. COMPTON CO.
4130 Cass Avenue
16941 Hamilton Avenue, H. P.
4627 W. Vernor Hwy., Detroit
POWERS MOTOR SALES
6834 Michigan Avenue, Detroit
HENRY SCHMID & SONS
11077 Gratiot Avenue, Detroit
H. E. WOLFE
666 S. W'dward Ave., Bir'ham
7023 Gratic4 Avenue
10340 Grand River Ave., Detroit
LANE AUTO SALES \
88 S. Cass, Pontiac
8500 Woodward Avenue, Detroit
Free Press Building, Detroit
ROY M. VAN ATTA
Northville
QUALITY MOTOR dSALES
562 Oak Street, Wyandotte
C. B. GOREY, INC.
KAY MOTOR SALES
GEORGE J. MAYDAY
W. A. LAWSON
J. KELSEY McCLURE, INC.
JAMES M. O'DEA, INC.