ThE IL
L'EnuE
r
Save Your Eyes
DECLINE OF JEWISH BIRTHRATE
SHOWN IN THREE-VOLUME STUDY
OF SOCIAL, RELIGIOUS PROBLEMS
ROM
sad THE LEGAL CHRONICLE
vent of the new, regimented so-
cial oer.
rd
Although trying t o
retain the precious heritage of
with Health-Lite Glasses
th century, ewth ey must take
more
the
19 critical vi
of the effects
of emancipation, and think much
(CONCLUDED FROM PAGE ONE) SO Will,
in the present national- more In postemancipatory terms.
social and intellectual dangers of ist period, the Jewish ethnos rag- Through their entire history in-
cue the Jewish religion. Before escapably linked with the
concentration."
Dos FarmInert, Gime Fitted by
our very eye,
s the - nee-mess
our DoCTORS of Optometry,
But in spite of these warnings hope, surging higher and ianic of social justice, peace and t
registered under the States haw
higher brotherhood of men. the Jewish
of Michigan.
(CONCLUDED PROM PAGE ONE)
Dr. Baron concludes that "the toward Zion, has tremendously
people must none the less work
Jewish people and their religion fortified Judaism also in its roo. out their essentially non-poolitoirceal that the Home for the Aged is
are
going to survive the present mentous struggle for survival in destinies in independence of
1119 GRISWOLD ST.
expected to take into considera-
extraordinary crisi a. His con- the dispersion."
valent political trends, liberal or tion the difficulties of the drive
open Evenings Until I gawk
elusion contains the following im-
But in spite of his faith in the conservative, communist or fas- and that its board of directors is
portant statement.
indestructibility of Israel, Prof. lat. But they must ever sur- n
Elbe°, Will Rescue Religion
Baron states: "It is, nevertheless. render their humanitarian aspira- considering dropping the sum of
"The unique interlocking of the first duty of leaders to try tion to any kind of jingoistic na- $20,000 as the capital fund in-
in the drive, this suns to
Jewish religion and nationality, in to alleviate the sufferings loci- tionalism, no matter how great cluded
fact, offers even greater impreg- dental to the new adjustments and the temptation within or the pres- be secured, instead, through the
sale of rooms in the new build-
nability
than the purely religious to shorten the period of trial and e without. They must a Iso re- leg on Burlingame and Petoskey.
f
saeguards
of the other denon- error.
te
Through exnsive
eco. build their ethnic. commun al and This will leave a balance of $27
From our own Mineral Wells ati
Just as, in the former nomic planning,
;
they must help religious life on new foundations.
405 to be raised, and with a com-
gomes the hialing, health-giving religious-minded ages, the Jewish to restratify and redistribute the Western Judaism, especially, must
plete coverage of slips it is taken
faith
has
often
saved
the
Jewish
people
on
a
sounder
basis,
and
to
be
waters used in the treatment of
revitalized, through culture for granted that it will easily be
nation from imminent extinction. Prepare them for the likely ad- and education, as a value worthy raised.
Rheumatism, Anhtins, SMatton,
of affirmation, rather than be al-
To Meet on June 1
Neutitia and Nervous Disorders.
lowed to vegetate as
of 'in -
Final reports of all divisions
varied Marranism.' Jewis
a sorth unit y. will be submitted at the meeting
In so far an it is at all possible on Monday evening, May 24, in
Sna•ithe 011 ear New Raol-Top
in such a dispersed and diversified the large banquet hall of Hotel
(CONCLUDED from EDITORIAL PAGE/
SOLARIUM
Manchester Guardian published A people, must be built around Stotler. The heads of the various
that theory of government called dispatch declaring: "Every Abys- these positive principles, much divisions will submit their reports
Rest :: Relax
Dietary Laws
Fascism. It has far more support- sinian was shot on sight. Thou- more than around negative s and at that time.
ers in this country than has com- sands of native houses were set purely defensive aims."
The final report on the results
"Zionist Perplexities"
COLONIAL HOTEL
munism and they are much more on fire, and, as the inhabitants
of the efforts of the special com-
Discussing "Zionist perplexi- mittee to raise the balance of
active and much more adroit In tried to flee, they were shot or
MINERAL BATHS the
manner in which they are ac- clubbed to death. No discrimina- ties," Prof. Baron advances the $27,405 is to be made at the
M OUNT CLEMENS, MICHIGAN
complishing their end. They work tion was made between men and belief that "the idea of co-oper- meeting which will be held on
ation with non-Zionists, as ex- Tuesday evening, June 1.
in wholly different ways and by women.
trAwsoansar
widely different methods from
In another dispatch In the Times pressed In the Jewish Agency, has
MAX ELKIN • ALBERT GROS SMAN
At the meeting on Wednesday
Communists. Both are the avowed it was said: "Six thousand Abys- admittedly been a failure thus
enemies of democracy; both would sinians were killed with flame far." He especially deplores the evening at the Prentis home,
destroy individual liberty; both throwers, grenades, machine guns , fact that the Zionist ideal has resentment was expressed on
would establish in its place abject and the flashing romantic knife. lost its hold on the youth, and he the part of a number of lead-
ers against those who do not
economic and political serfdom. They spared neither man nor states that the situation is vastly contribut
e adequatel y or who
There can be no compromise be- woman."
complicated through communist refus e
altogether to participate
tween democracy and either of
This is the logic of Fascism antagonism to Zionism. He be-
these systems.
This is the logic of the system lieves, however, that this con- in community responsibilities.
is founded upon force, This flict is not irreconcilable and that The opinion was definitely voic-
We need not be In doubt"as to which
•
MUSKOKA, CANADA
ed that people who do not give
the teachings and objectives of is not courage, but cowardice; not some day there will be mutual should
be writte n out of the
Fascism. The highest authority on government, but brute savagery understanding between these two
Season Opens May 24 the
community.
It was emphasized
not war, but butchery. We have forces.
subject on a
that if necessary, people promi.
Excellent Accommodations—
comparatively
re- to to find
go back
to the days of Attila
cent occasion publicly
declared:
anythi
The assertion that the Zionist sent in the community should
Running Hot and Cold Water "Today we bury solemly all lies of this ruthless de
ng to compre
a w ih
t experiment rests upon British
Rooms with bath - Room service Universal democratic suffrag
struction of hel p bayonets "becomes less and less be boycotted for failing to
At less
IC O S H E R Meals, unexcelled the same time, by the same author-
and children . I t true, the more Jews are able to share in the financial obliga-
is men, wom
tions of Detroit Jewry and some
a
of civi lization.
Cuisine — Jewish Chef from
ity, it was said: "It is the funda- rejects repudiation
all the principles
and pre I take care of their own defense," said that such -people
should
mental duty of Fascism to perfect
he writes.
Oceanic Hotel, Miami, Florida.
be
refused admittance as mem-
its armed forces."
cepta of justice and humanity,
Emancipation and Nationalism
bers of synagogue and imps,•
Supervised social and athletic
born of centuries of sacrifice and
We ma
Prof. Baron's most scholarly tent clubs.
activities—Dancing, Golf, Ten- indicative yf
o quote another saying, struggle for the light. It is a re three-volume history contains in-
nis, Riding, Badminton, Ping-
the process by which version to the savagery of the cave
Among those present at the
Fascism
holds
its
power:
"All
the
man,
It
is
an
attemfit
to
found
teresting
studies of the growth meeting on Wednesday evening
pons, Boating. Swimming in
cool waters of Lake Rosseau, opposition papers have been sup- government upon the primitive of the movements of emancipation were: Mrs. Henry Wineman,'Fred
pressed, all anti-Fascists' organi- passions of the horde.
and nationalism. It deals at great A. Ginsburg, Abe Srere, Sidney
at Hotel door
nations have been dissolved . . .
length with the Jewish religious J. Allen, Israel Himelhoch, Kurt
Butcheries in Spain
For further iniormation write opposition is necessary, many say
From Ethiopi a let u s go t issues, with the Talmudic periods Peiser, Nate Shapero, Alex Schrei-
to Hotel, or Mr. H. Shopsowitz, because it looks well in picture.. Spain.
Here
Fascism
presents
to
and
295 Spadina Ave., Toronto, 1 Ve reject this argument most em- the world its masterpiece. It ha ism. with the expansion of Judo- ber, Louis Blumberg, Harris Sil-
Canada.
berberg, Simon Shetzer, Roy Fis-
hatically and indignantly. Opposi- hung upon the wall of civilization
The first volume ($3.75) deals cher, Abe Shiffman, Harry Grant,
ion is not necessary for the a painting that will never come with the religious portion of his Fred M. Butzel, Nate Bonin, Mau-
e roper working of a healthy politi- down—never fade out of the mem extensive study. The second vol-
rice Aronsson, Dr. Leo AL Frank-
al regime. Opposition is stupid." ones of men. So long as men and ume ($3.75) is devoted to his lin, Melville S. Welt, Max Kogan,
THE f ISIVDR CAN'T BE IMITATED
Fascism Is Un-American
women may be interested in development of the thesis regard- Julian Krolik, Clarence H. En/I-
further statement sums u searching tstanding
acts of cruelty ing nationalism and assimilation RAS.% Mr. and Mrs. Joseph H.
he A whole
philosophy, so as history ou out from the ages o and includes the epilogue in which
w
Ehrlich, Harold Allen, Isaac Shet-
e
are
concerned
in
this
country,
and
Instances
of
needless
destruc he gives his conclusions and ex- zer, Abe Cooper.
a
summation which-the advocates Non of human life they will linger presses his views relative to
J. Lachover, who is
f Fascism in this country ought longest and with the greatest hor- Jewry's future responsibilities. in Abraham
charge of solicitations among
n recognize. No one can be a
loyal ror over the savage story of tie The third volume ($4) is devoted the Jewish organizations, reports
American
citizen
who
advocates
or
Fascist
war
in
Spain.
We
have
al
entirely to notes, an extensive a large increase in the number
be
is lieves in Fascism. "Democracy ways been familiar with those bibliography and the index.
of contributions secured and many
For the student of Jewish prob- increases in pledges among or-
YAM in
is worse than a failure. Fascism stories of unspeakable barbarity
li not afraid to declare itself it- which come down to us from the lems Prof. Baron's great work is ganizations. A report on the ac-
- • - •
• -
beret or antiliberal. It has always dim pages of oriental history. But now indispensable as a guide. The
assed, and if necessary will again those things happened long before third volume is a veritable store-
School for Jewish Social
ti ass, without the slightest hesita- men had felt the humanizing ef house of knowledge. It surpasses Graduate
THE 11119 IN NI GRIM BOIDI
on over the body more or less feet of centuries of Christian in value anything that has yet Work,
ecomposed of the Goddess of Lib- civilization.
A SOCIAL AND RELIGIOUS HISTORY
been
published
in
the
last
20
or
sty."
r arLI. IE Varl' aincy lt,I*
The butcheries of helpless worn more years.
Irr
,
Vol. HT 541. (Volum. maid separale•
Again—"All to the state, netts- en and children in Spain occurred
•
ly). Published by Columbia, Univer-
in g outside the state." in the very morning of the 20th
sity
Prow
2060
Broadway.
New
7 JEWISH PEERS'
Interrelation of Social and Reli-
York city.
quote these statements of the century. During the French Revo-
CONTENTS: Volunw I: 1. JeWish So-
gious Forces
HOMAGE TO KING pr nciples of Fascism, not because lotion the city of Lyons was
dote and Religion;
2. The Origins of
The spread of anti-Semitism in Israel: 3. R ings
am interested in the theory and
6 and Prophets; C The
for destruction, and Barr
Cruell1 Tea
P r acticea of governments in other marked
The Ems:melon of Juda-
(CONCLUDED FROM PAGE 1)
cried from the rostrum, "Let the e Germany and the rest of the ism]; e. The t ; Great
&him: 7. me World
CO
world;
the
international
import-
of
the
Tainmi;1. The Infidel. Volume
untries but because I am inter- Plow pass over her." This has
The ii. Wand i erer; 10
gowned in blue and white and wore es ted In the doctrine which would many times been cited as the most ance of the Zionist experiment; Ohet a.
,,I . Vtlithin
to
the unbuilding of a new Jewish
a diamond-studded ornamental rib- b e Inculcated by some into this revolting instance of
ElsoogEn,T."`Volunien'
mass
CO
murder
republic in the Soviet Union; the Not.; Bibliography;
bon embroidered with a Mogen untry. I quote them that we may in all history. But, it must
Buten.
now
David and the Hebrew words se e how they fit into our theory give place to Guernica, the ancient religious crisis of Judaism, and
its interrelations with the reli-
I "Eretx Israel", Mr. and Mrs. Ben o of life and government I quote Basque
Eddie Cantor is spending $133,-
capital.
ll
Zvi, who are noted for the sim- th em to iustrate
Modern
the theories
warfare, with its im gious crisis in Christianity, have 000 for an estate in Beverly Hills,
all awakened and increased the Calif. . . Cantor, who makes a
plicity of their habits and dress, w h ich respec table Americans must proved
of destructio
were also among the distinguished ha ye in mind when they say that of both instruments
property and life, is re- interest of non-Jews and Jews living talking and kidding about
alike in the history and present his wife and five daughters on the
gooks at the State Coronation ball a seism might be a good thing vetting at best. But it
in
at Buckingham Palace. They were
the United States, I quote for the Fascist warfare to remained
select conditions of the Jewish people. radio, evidently has recovered
presented with medals at the coro- fu rther to illustrate where we are the deadliest weapons which the Although knowledge of the reli- from the crash of '29.
nation ceremonies which they wore dri fting when we waver in our ingenuity of man has contrived gious, social and economic back-
at the ball. Ben Zvi paid the re- fig ht for democratic principles. and to show to the world how grounds of the Jewish people is
spects of Palestine Jewry to the Th ere is no tenet of democracy thorough and effective tiles of paramount importance in un-
unknown soldier by laying a wh ich Fascism does not challenge. weapons are when used for the derstanding these present-day
Th
wreath on the Cenotaph.
ere is not a vital principle of destruction of women and children problems, few attempts have thus
A piquant sidelight on the coro- Ire e government with which this How effective are airplanes when far been made to bring together
nation was afforded by the pres- rut bless creed is not in conflict. throwing
bombs and hand grenade s in a comprehensive and detailed
ence of Maxim Litvinov, Soviet It is built, and professes to be into
form, the necessary body of facts.
Commisar of Foreign Affairs, who buil t, upon the ruins of democ- ing homes; how airplanes, swoop
Dr. Baron's work, which at-
low
like
winged monsters, can
was his government's official rep- rac y, It is grounded in force. It massacre thousands
tempts to fill this need for a
of
innocen
resentative. Once a London tai- con Id not survive a fortnight in children endangering in the alight t complete and modern study, grew
lor's helper, the Soviet statesman, the atmosphere of free discussion. est the lives of the brave assail out of a nucleus of 10 Schermer-
who was the only Jew among the It meets criticism by sending its ants;
and how at the same time horn lectures, delivered at Colum-
diplomatic representatives, was cri tics to island prisons compared they can
set a
bia University in the spring of
noncombatant city 1931 under the title, "Jewish So-
dressed in black and white evening with which Dante's hell has its on fire and leave
the streets coy
adva ntages. Under its reign in.
clothes and knee breeches.
ciety and Religion in Their His-
ered
with
charred
bodies
of
the
divl
•judgment, individual lib• slain, while the intrepid Fascist torical Interrelation." While
erty dual
Polish•J ewish Petition
calli are looked upon as heresies soldiers escape without a wound broadened in scope and amplified
WARSAW (WNS)—The War- cell. ng for chains or the prison Fascism boasts of courage, of the in content so as to justify its
saw rabbinate sent a special greet- and
The citizen, with his rights bravery of its soldiers; boasts how present broader title—"A Social
his privileges, his individual It
ing to King George VI of England out)
makes men of its adherents, and and Religious History of the
on his coronation and accompanied
ook, and his aspirations is tells other peoples that Fascism Jews"—the work is still primarily
it with a petition asking him to unde r this system transformed makes heroes of the young. And, concerned with its original theme:
provide several hundred Palestine into a cog, a soulless cog, in a as evidence of the fulfillment of its The interrelation of social and
Immigration visas for the wives of vast machine called the state. creed, it points to the subjugation religious forces, as exemplified in
Th is system which we are
Polish Jews resident in Palestine.
now of the wholly weak and disarmed the long historic evolution of the
discu
and of which many Ethiopia, and now doubtless will Jewish people.
speak ssing
highly in this country take pride in
Palestine Celebrates Coronation canno t so
the successful Foundation for Sociological Ap-
be fully appreciated, how. slaughter of women
and children
proach to Jewish History
As Arabs Protest Jewish
ever, nor the effect
of
its
teach.
throughout
Spain.
The author attempts to lay the
Immig rati on
logs f ully measured until it comes
No
JERUSA LE M (WNS-Palcor in co
language can describe the foundation for a sociological ap-
ntact with peopl e, who do
Agency) — Palestine's aupreme not a
scene at Guernica, and Guernica proach to Jewish history, to ex-
tribute to the coronation of King now ccept its teachings. We shall was not a single instance; it was plain the formation of the funda-
examine some instances of simply a culmination of a
George VI Was paid at a military
this k ind.
long mental social trends in Jewish
line of unspeakable atrocities,
review at the Talavera Barracks,
It life from the Biblical age to the
near Talpioth, as High Commis-
The Logic of Fascism was not military maneuver. The present, and to describe their in-
On Feb. 19 last an assault was city was
sioner Sir Arthur Wauchope and
fluence on the ancient Israelitic
a
long
distance
from
the
LL-Gen. John Greer Dill reviewed made on Marshal Graziani, in line. The attack had no legitimate religion, and on medieval and
the marching troops. The parade charge of affairs at Addis Ababa military objective. An unarmed modern Judaism. Here the social
was witnessed by several thousand in Eth iopia. Under a government noncombatant city was singled out and religious backgrounds of the
British and Jewish members of the of law an effort would have been for the moat revolting instance of rise of Christianity and Islam, and
community with representatives of made to find the offender and mass massacre of modern times. their reciprocal influences upon
various Jewish national institu- punish him under the law , But It was Fascist strategy.
Judaism appear in a new light.
n o mai attendance. No law er
sa a system where there is no
have no choice betweep com- The positive and negative heri-
Arab leaders were present at I is not ve the master's will, such munism and Fascism. The latter tage of the middle ages is ex-
the procedure. Under a sys- is supposed to be more respectable amined, together with other causes
Jerusalem's testimonial to the new
rem w ose sole right to exist
Kin g
is than the former and finds a more of friction between the Jew and
the British Empire.
The absence of the Arabs from fright and force, the procedure is ready ut ent
ree into
es
rpecble
so- his neighbors in the modern
the proceedings, both in Jerusalti differen t.
ciety. But s they are both ta
enemies world. In the epilogue the pres-
rea
d
from
a
dispatch
in
the
of every vital liberty and every ent-day crisis, as well as the
and other sections of the country, I Lo Ion
was the result of the official boycott date of Times which was under right and privilege of the average methods and measures of over-
proclai med by win Arab High I
March 24, but the incident man or woman. Both reduce the coming It, are critically analyzed.
er recorde
The d was under date of March average citizen
Co mmittee follo theg its is suance
to • state of politi-
The arrangement of the three
Not merely the
of
e
a manifesto condemning the new
is as follows:
cal and economic serfdom. Both volumes is not strictly chronolo-
1 3. . "The I dispatch
reprise. in Addle Ababa succeed in breeding
isual singht jacket
grant of immigration certificates i ,f,',"',1,^4. tat.,
and
fostering
attempt on Marshal Grattan].
gical,
since
certain
historical
to the Jewish Agency. The mani-
07. se re car ed
out telth • discontent in all the different na- phases are treated in their total
meager).
eponong as the Top
beyond siewript ion . tions in the world. Both have their
foto expressing "the astonishment , r a° Y. alrnow
development within the confines
•fter the attempted axe.-
and despair" of the Arabs was tele.; ,':,;,
active propagandists in our own of one chapter. Three chapters
of
the
marshal
esery
*Ole- country.
t.l,
.fietrnii eriee in the place
ph ed no prime Minister Stanley I nil,,
appears to
re, n encouraged
to slaughter
The world is torn and tortured are devoted to each of the four
1.0 Lord Peel, chairman of I t
rine•
major periods of Jewish history
i ,, t ,',„7, ;" . With
bomb..
clubs DI ar
• Royal Commnd
ed out for the with religious and race persecu- and these chapters comprise the
ission , and I err '°°. lid
gangs o f /B k Shirts and
kr tee Moak= kings a
tions, with a species of brutality first two volumes. The final chap-
princes
,,
01 Ow Neat and Middle East. The I I hits " - 171.7;
'
ertehryroungssifn womap and almost without precedent The ters bring the study completely
y tone across. Othws. with people are being taxed in every
illaitA1Mill goosed the Arab de-
up-to-date. The third volume con-
flame thrower. and tins of Wool. Orel
the
!limey
attssldaHea
hut• •nd houses and shot land almost beyond endurance for tains the notes and bibliography,
the immigration
down those ho tried to ewaps. row
Im- greater and costlier weapons of which because of the comprehen-
Asst mad Mated that the Arabs inellately
after the bomb wag thn
had smarted the complete stoppage at Marshal Grasiani Italian troops ear. a destruction. Thes things are in sive nature of the work, are
marked degree the fruits of the
of laadseratiaa, huh Instead had with,.
round. area and every AbowittLan
necessary to a complete evalua-
the circle mu Wiled. Other systems whic h
are e built u pon force tion of the entire project.
raeldesed the ansooncensent of a new troops were sent to march for arms and at
and round up any Move.. A. ha. al
enmity with human liberty.
Jaw* Isparagratioa schedule. The ready
.
Since 1930 Salo W. Baron has
two reported. mom. L a cs
mat sad hems great astonishment were arrested The majority were Shot. With conditions in other lands we been professor of Jewish history,
-ad deetsatr imam ti• Arabs, who Then the Italian militiamen aad work- can have little to say. But their literature and institutions on the
systems
should
not
were called op. served with
be permitted Miller Foundation at Columbia
privet* at strongly and men
weapons. and told to de what lb. to
Introduce themselves into this University.
t.
world "to see liked with the native.. The number of
He has also served
alctinas In this masseed Slaughter I. country without full knowledge of
ihes :LP 8 :let Is use
against the prin- Mated
for many years as the head of the
to be Comm 4,e."
all the facts. From time to time
- Osia a lasf•L"
history
departments
of the Jewish
Under date of March 24, the the facts will be given.
Institute of Religion and of the
MURRAY'S
H E A LT H !
NO COMPROMISE!
MONTEITH INN
Alter
hoer
FINAL MEETING °PAWED JEWISH
CAMPAIGN WORKERS TO BE HELD AT
HOTEL STATLER ON MONDAY EVENING
May 21, 1937
ere' Clubs lit the first candle
on the 'Menorah to indicate their orals to indicate the progress of
success in the drive. The Jewish Community
Center used the Men
each division.
ORDERS EXECUTED IN ALL MARKETS
DAVID COOPER
tivities among the organizations
will be submitted by Mr: Lech-
over at the campaign meeting on
Monday evening.
The teams from the Mothers'
Club of the Jewish Community
Center were the first to reach
their quota among the divisions
in the Oenter's efforts in behalf
of the Allied Jewish Campaign.
With a pledge of $120 the Moth-
Representing
Geo. T. Shupert & Co.
INVESTMENT SECURITIES
1466 Penobscot Bldg.
Cadillac 7244
WHAT YOU SAT GOES-
foamfBUICK!
/THIS
year, good things come in eights
I —get into this bellwether Buick and
the other fellow will know who's lead-
off man in your neck of the woods!
You're boss of the bunch when you
case in gas to the great valve-in-head
straight eight, ablest engine of its size
anywhere in the world. It's soft of voice
but it packs authority—there isn't any
fooling when it has work to do!
You're the envy of all eyes, garbed in
Buick's princely style — handling these
ready controls is the softest job in the
whole wide world.
You stream down the straightaway—
soar over the tallest hills—you sweep
around the corners and curves erect as
a dowager making her entrance—why
even the back seat's chatterproof, so
sweetly, smoothly, serenely does this
road-wise car conduct itself!
You can't hurt it—it's built rugged and
stout as Buick always has been—but still
we say, handle with care 1 For so instant-
quick is its lift to your toe-touch, so
quietly easy will it outwing the birds,
that you never have to force it to make
your distance safely with time to spare.
This year say Buick—and whatever you
say on the open road will go with the
whole parade. Its purchase is as easily
managed as its feather-light controls—
for today Buick is priced at the lowest
figure in history.
Your cue now is to see us. Do that with.
out delay and you'll hold the center of
the stage all summer long!
LOWEST PRICES EVER
ON A BUICK
4-DOOR SEDAN!
GENERAL ROTORS TERNS
Ott SUIT 0001 LIMNS
YOUR MONEY GOES FARTHER IN A
GENERAL MOTORS CAR
"See Your Nearest Buick Dealer"
No other Cigarette gives you this
iged yfistif to /P'is4
It's the EXTRA Jacket
that does It!
00K at the top of the ordinary
1.1 cigarette package with its single
jacket of Cellophane.
Note the exposed folds and seams.
Now examine the Old Cold pack-
age. Note that EXTRA jacket of Cello-
phane. See how it double-seats the
top of the package... and double-seals
the bottom of the package. Thanks
to those TWO jackets of Cellophane,
instead of one, the Old Cold package
is weather•tight and climate-proof.
When cigarettes dry out, they die
out Neither is a soggy cigarette any-
body's enjoyment In either case, the
fragrance is gone. Smoothness is gone.
Pleasure is gone.
Double-Mellow Old Colds not only
you prize crop tobaccos, the finest
money can buy, but give you ciga-
rettes of guaranteed freshness,
no
matter where you buy them.
give
OLD GOLDS re1149
Otaintina.
yr. Ur.. Cs.. le.