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PAGE FOUR

EfEberROITILVISIlARONICLE

mid THE LEGAL CHRONICLE

A SALES
REPRESENTATIVE

When you buy advertising space i n a publication you
are in reality merely employing a s ales representative
and-you should look for the same qualifications in the
publication as you would in a salesn Ian. And what are
these qualifications? What do you w ant in a sales repre-
sentative?

You want an individual who in pires his prospects
with respect and confidence; who r epresents you with

with intelligence and dignity; who e enjoys a good repu-

tation for integrity and reliability; whose personality
and character appeal to the people I whom you desire to
sell; and, if possible, who is looked upon by your pros-

pects as a welcome old friend.

The Detroit Jewish Chronicle sh ould be your sales
representative among the Jewish pe( )ple of Detroit. For
almost two decades it has maintained respect and confi-
dente. It has been conducted inte lligently and with
dignity. Its integrity and confidenc( are of the highest.
It appeals to all forward-looking Jev wish families in De-
troit. It comes into their homes as a welcome old friend
—a family intimate in many cases thr( nigh two and three
generations.

Only one other question enters into consideration
when you employ a sales represent, ative. . How much

will you pay for what you get in retur n? When you em-

ploy The Detroit Jewish Chronicle 3 you are employing

the only medium read by those famili, es in Detroit whom
you expect to reach when you buy s pace in an Anglo-
Jewish publication.

Reach This Group FIRST

Through

14 bETROIT EWEVII efRONICL

The Only Anglo-Jewish Newspaper Printed In The State of Michigan

CADILLAC 1040