PAGE FOUR

klikntorrithilsn
ffiRartail
rd THE LEGAL CHRONICLE

THOS
WHO GIVE CAN BUY

THE VAST MAJORITY OF THOSE WHO
MADE "MAJOR DONATIONS" TO THE 1932
ALLIED JEWISH CAMPAIGN ARE DETROIT
JEWISH CHRONICLE SUBSCRIBERS.

• CIRCULATION IS WORTH NOTHING TO AN
AD VERTISER IF THE SUBSCRIBERS OR BUYERS
OF THE PAPER ARE "FEELING THE PINCH"
AN D NOT BUYING—OR ARE UNABLE TO BUY.

• TO BE ABLE TO REACH A GROUP WHOSE
RE SERVES ARE SO SOUND THAT THEY CAN
PROVIDE MOST OF THE MONEY DONATED TO
SUPPORT THE JEWISH INSTITUTIONS AND
NEEDY IN A "BAD YEAR" IS TO HAVE AN
OPPORTUNITY TO PLACE YOUR SALES MES-
SAGE BEFORE A GROUP WHOSE POTENTIAL
SPENDING POWER MAKES THEM THE MOST
SOUGHT-AFTER PROSPECTS IN THIS COM-
MUNITY.

• SINGLE THOUSANDS OF THESE PROSPECTS
ARE EQUAL TO MANY THOUSANDS OF THOSE
PEOPLE WHO ARE "NOT BUYING" OR WHO
"CANNOT AFFORD TO BUY JUST NOW."

• CONCENTRATE ON THIS MARKET—THOSE
WHO CAN AFFORD TO BUY THIS YEAR; WHO
WILL THEREFORE BE RECEPTIVE TO YOUR
SALES MESSAGE IN THE DETROIT JEWISH
CHRONICLE; BECAUSE THEY CAN BUY WHAT,
WHEN AND WHERE THEY CHOOSE!

Reach This Group FIRST

TM*"

Through

EWISI1 61RONICL-

1 1

CADILLAC 1040