A merica ,facish periodical Carter
CLIFTON AN'INUI • CINCINNATI 20, OHIO
TA$ Precorrimsn
FACTS AND FIGURES IN AUTOMO-
BILE INDUSTRY FOR 1928
Production
Mortgages
Land Contracts Bought
Complete Financial
Service on
Personal Property
Automobile Account.
Furniture Accounts
Radio Accounts
Electrical Appliances
Store Fixtures and
Factory Equipment
Garage Equipment
Bring your financial
problems to 11.
UNION INVESTMENT CO.
CENTURY INVESTMENTCO.
ABRAHAM COOPER, President
Associated Companies
Total Paid-in Capital and Surplus
$1,000,000
Ground Floor, 320 W. Fort
e
STABLE
Most Unique Tea Shop In Detroit
1015 LIBRARY
Near Monroe
Try Our Hot Plate
Lunch
60c
Hours 11 a. m. to I a. m.
Have Your Tea Loaves
Read by the Famous
Madam Benita
Late of the DEN OF FORTY
THIEVES
Appointments—Ph. Cherry 6721
Cars and trucks produced in U. S. and Canada...
4,630,000
Curti
4,044,000
Trucks
586,000
Production of closed cars
3,441,600
Per cent closed cars
85'1
Wholesale value of cars
$2,630,500,000
Wholesale value of trucks
$415,320,000
Wholesale value of cars and trucks
$3,045,820,000
Average retail price of cars
$876
Average retail price of trucks
$955
Tire production in U. S
78,500,000
Wholesale value of rubber tires for replacement $070,000,000
Wholesale value of parts and accessories for re-
placements, also service equipment
.
$950,000,000
Registration
Motor vehicles registered in U. S.
24,750,000
Motor cars
21,630,000
Motor trucks
3,120,000
World registration of motor vehicles
31,725,000
Per cent of world's automobiles in U. S.
710:1
Motor vehicle registration on farms
5,450,000
Miles of surfaced highway
615,000
Total miles of highways in U. S
3,013,584
1928 highway expenditures
.
.. $1,500,000,000
Number of persons employed in motor vehicle
and allied lines ..
4,110,0011
Taxes on motor vehicles
$785,386,000
Retail Financing
Per cent new cars sold on time
Per cent new trucks sold on time
New cars average note at time of purchase
Used cars average note at time of purchase
New trucks average note at time of purchase. .
Automobile's Relation to Other Business
58(.1
52'i
$605
$295
$832
Number of carloads of automobile freight
shipped over railroads in 1928
3,600,000
Rubber used by automobile industry
85(4
I'late glass used by automobile industry
60.1
Copper used by automobile industry. . .
,,
12(1
Iron and steel used by automobile industry
15',1
Gasoline consumption by motor industry
8051
Gasoline used by motor vehicles, 1928 (ga la .)_ 10,860,000,000
Motor oil consumption (gals.)
434,000,000
Cotton fabric used in tires, 1928 (lbs.)
299,500,000
Motor Truck and Motor Bus Use
Motor trucks in use ,,,,,,
Motor truck owners
Motor buses in use
Consolidated schools using motor transportation
Buses used by street railways
Buses used by steam railroads
Street railways using motor buses
Steam railroads using motor buses
•
Railroads using trucks ns part of shipping service
3,120,000
2,271,000
92,000
14,850
9,90(1
1,250
365
67
59
Number.of motor vehicles sold outside U. S
(U, S. exports and Canadian output)
Value of motor vehicles, parts and tires sold
outside U. S.
Per cent increase in foreign sales over 1927
Per cent sold outside U. S.
Number of motor vehicles imported
810,000
Foreign Sales
(ARON
PAGE NINF
CL
GREATER HUDSON OFFERS WIDE
VARIETY OF BODY CHOICES Y° ng
Club
Notes
Judaea
TRUTH
In the Greater Hudson—as the body which in a few moments,
larger of the two cars built by with the aid of disappearing win-
the Hudson Motor Car Company is dons, may be converted into an
Emanuel Judaeans.
now culled—the two-chassis idea open model with top down.
The last meeting of the Emanuel
has been retained and elaborated
A model which shows a number
into an interesting variety of bad- of interesting changes is the vie- Judatans was held at the home of
Lillian Weisman, Thursday, Jan.
10. The regular 'migrant was car-
ried out. A reimrt was given on
• Lewissiihn's "The Island Within."
Characters were chosen fora short
sketch to be given at the Young
./U11/1111 celebration of Chamisho
Osar b'Shavt, Jan. 24.
As this
folk on the night of the meeting,
all members ore requested to be
present at the Philadelphis.By no
Hall instead of the regular meet-
ing.
is Stronger than Fiction
Much has been spoken and written
about truth in advertising. How about
truth in salesmanship?
Some of the work that we do here in
behalf of Advertisers, Agencies and
Printers may seem almost impossible
to the man who is not familiar with
"MICHIGAN" men and methods.
Hadar Zion.
The Hadar Zion Club met at the
helm. of Sadie Chackkiss, 1030
Delmar avenue. The club has reg-
7-Passenger Greater Hudson Sedan
istered with the national iirganiza-
Non for the year 5689. Plans were
ies, mounted on a standard chassis toria.
The former sloping hack completisl for celebration of the
and a long chassis, the former be- with folding lid has given way to
club's fifth anniversary which will
ing 122 inches and the latter 139 straighter lines, permitting the
take place Saturday evening at the
inches. Although the two chassis placing of a trunk of original and
home of Tillie Lepsetz, 11)268 Del-
carry different bodies, their sali- ' harmonious outlines. Changes ap-
mar avenue.
ent mechanical features are the pear also in the seating arrange-
same.
nient of the new victoria. The
Ezra Yehuda Club.
She wider variety of body seats are no longer staggered, but
I:zra Yehuda Club met Monday,
choices is given to the standard extend straight across the body in
chassis which comes with nine. the rear, while the front seats are J811. 14, at the home of Beatrice
bodies, namely: Roadster, phae side by side.
Shapiro, Encouraging reports
ton, coupe, convertible coupe,'
Available on the 139-inch chas- were given on the raffle, the pro-
coach, victoria, standard sedan, sis are five bodies: A four-passen- ceeds of which ore to go for the
town sedan and landau-sedan. The ger sport phaeton, a seven-passen- Palestine Boy Scout fund.
122-inch convertible coupe is an' ger phaeton, a five-passenger sport
Practice was held for the play,
interesting addition to the line, sedan, a seven-passenger sedan "Ilatikvah," to be staged at the
offering the seclusion of a coupe. and a limousine.
Chamisho Osor b'Shavt entertain-
ment at the Philadelphia-Byron
MRS. SMILANSKY DIES
trait when she was 25 years old. Talmud Torah Thursday evening.
AFTER WEEK'S ILLNESS She was a prominent member of Mrs. S. Heyman accompanied the
the Shanrey Zedek congregation, girls on the piano (luring practice.
Brush street and Willis avenue,
Mrs. Bertha Smilansky, 65 years and was the mother of Maurice and
Jolson at Adams.
old, for many years identified with llarold Smiley, Detroit attor-
the city's leading charitable organ- neys, and of Louis Smilansky. Her
Al Jolson is now in his eighth
late husband, Max Smilansky,
izations, died Saturday at the home passed away three years ago. Fu- week at the Adams Theater in
of her son, Louis Smilansky, 873 neral services were conducted at "The Singing Fool," which a con-
census of competent critics the
Boston boulevard west, after a 2 p. nt. Monday with Rabbi Hersh-
country over shows, is the most
week's illness. Mrs. Smilansky man in charge, Burial was in
sensational success yet made in
was born in Russia and came to De- ('lover Hill Park Cemetery •
talking and singing pictures.
But bear these facts in mind: We
believe in and practice the truth in
salesmanship. Our salesmen may make
strong statements—but back of them is
a modern plant, with men who know
how to do the things that "can't be
done"—and a spirit of co-operation
that enables us to keep the prom-
ises of salesmen and meet the ,
expectations of customers.
ii
Cadillac 5272
MICHIGAN ELECTROTYPE
& STEREOTYPE COMPANY
FORT AT FIRST - DETROIT
ELECTROTYPERS - LEAD MOLDS STEREOTYPEh
NEWSPAPER MATS AND WAX ENGRAVINGS
$680,600,000
26%
17.5q
520
Motor Vehicle Retail Business in U. S.
Ir
One of the Finest
Restaurants in
Detroit
The
Total car and truck dealers
Public garages
Service stations and repair shops
Supply stores
Gasoline filling stations
Gasoline pumps in use
53,700
51,600
95,400
79,100
317,000
604,000
Essex The Challenger Throws The Gauntlet
Chinese
Princess
2-Door Sedms t7U
I body by NAIL
Cafe
4124 Fenkell at Livernois
announcing The New
NOW OPEN
Chinese and American Dishes
Dancing to the Tune. of
Detroit's Best Music
You'll be amazed at the
beautiful decorative scheme
of the new cafe.
Friend of the
Housewife
AIR-WAY
SANITARY
SYSTEM
For Free Demonstration
PHONE
M. BARKAN
HEMLOCK 7531.W
"SEE CRUZET FOR
DANCE MUSIC"
Bob Cruzet's
COTTON
PICKERS
High:Class Colored Organization
Office, 930 Erskine
Cadillac 7129
We specialize in Jazz, Sing-
ing and Dancing. Large and
small orchestras available at all
times.
FREE BRAKE TEST
On Our New Testing Machias
Brake Relining and Ad-
justing. Hi-Pressure
Alemiting.
,NORTHWEST
Super Service Inc.
SHELL GAS AND OIL
li
8601 Linwood, Car. Pinar..
Garfield 10483
The Hudson Motor Car Company, master builders of Super Six cyl.
icier automobiles, ha. produced for 1929 a car which contains seventy-
six improvements. Gasoline consumption is reduced; there is better
carburetion with 24 per cent more power and increaaed speed. So
confident are the makers of again dominating their price class they
have styled t he 1929 Essex line the Challenger. Quality consistent with
the beat taste in color and furnishings, has been particularly stressed.
"ESSEX THE CHALLENGER" TAGGED
WITH LIST OF 76 IMPROVEMENTS
While the new Essex, the lower-
priced of the two cars built by
Hudson Motor Car Company, is
tagged with a list of 76 different
mechanical and body improve-
ments, the makers lay so much
stress on the car's outstanding per-
formance, that the new issue has
been given the official name of
"Essex the Challenger."
There is speed-70 miles and
more—and abundant power, be-
cause the output of the motor has
been increased 24 per cent, to an
actual 55 horsepower. Among the
changes to which the greater
speed and power are due are a
larger bore, higher compression,
increased valve lift, new cylinder
head, improved valve timing, new
location of spark plugs, new lubri-
cation system, larger radiator, new
type cooling fan, new muffler,
higher gear ratio of the final drive,
and other features.
Seven body types are furnished,
namely: Roadster, phaeton, coupe,
convertible coupe, coach, standard
sedan, and town sedan. The con-
vertible coupe and the town sedan
are newcomers to the Essex line.
Y. W. H. A. NOTES
1928 Report of Eye, Ear,
Membership Dance:
Meet your friends at the big
membership dance at Webster Hall
Saturday evening, Jan. 19, at 9
o'clock. A newly organized orches-
tra wit. play.
Also, through the adoption of a
new Marvel carburetor with two
heat controls, adjustments for
temperature and climatic changes,
etc., the gasoline consumption is
said to be still lower than before.
Essex the Challenger now comes
with a new steering gear, adjust-
able for the driver's height and
operating on roller bearings
throughout the entire mechanism.
A new four-wheel brake system
has been provided. It is of the
two-shoe type, completely covered.
Molded composition blocks are
used instead of textile linings, and
brake adjustment can be made
without tools.
Ear, Nose and Throat
Hospital.
The annual report of the Detroit
Eye, Ear, Nose and Throat Hospi-
tal (Shurley Hospital) has just
been compiled. During the year
1928, 4243 patients were admitted,
Book Tea:
making a total hospitalization of
"Power" by Lion Feuchtwanger
27,531 patients since the hospital
is the title of the book to be re- opened in 1915.
viewed by Sidney Sarasohn on Sun-
The Dispensary for the diagnosis
day afternoon, Jan. 20, at 3:30 and treatment of diseases of the
o'clock at the clubhouse.
head and chest had an attendance
of 111,904, with 2,751 new patients
Child Study Group:
admitted. There were 3,399 eye
The next meting of the Child examinations and treatments; 578
Study Group will be held on Thurs- ear examinations and treatments;
day afternoon, Jan. 31, at 2:30 1,928 nose and throat examinations
o'clock.
and treatments; 161 chest exami-
nations; 948 heart examinations;
At Home:
710 refractions; 167 skin examina-
An unusually attractive program tions; 378 teeth examinations and
treatments
and 1,803 post operative
has been arranged for the At Home
this Sunday evening. Scenes from examinations. 1,404 tonsil and
adenoid
operations
and 173 other
the play "Madame Butterfly" by-
David Belasco will be ararnged and ofepariotns were performed in this
, impersonated by Mrs. Edith Ko- department and there were 223
pelson in appropriate costume, as- medical cases.
sisted by Alan Kopelson, who fur-
nishes the incidental music, This
is a rare treat and members and Telephone Co. Approves
their friends are urged to come
Plans for Extension of
early to be sure of seats.
Plant.
Drama:
Members of the association are
eagerly looking forward to the per-
formance of the three one-act plays
to be presented by the dramatic
groups on Sunday evening, Jan.
27. at 8:30 o'clock. The program
includes "Mothballs" by Sally
Kemper, "Rebecca Gratz" by Bea-
trice T. Mantil and "The Two
Goyim" is being repeated because
of the many requests from mein-
At the regular monthly meeting
of the board of directors of the
Michigan Bell Telephone Company
held in Detroit on Tuesday, Jan.
15, estimates were approved for
exteneion to the plant in the
amount of $1,300,000. This amount
is divided approximately $714,000
for Detroit and $586,000 for the'
balance of the state.
PONTIAC RIG SIX
I
ntroducing Big Car Standards of Luxury,
Style and Performance at '7'45
T ODAY a new type of low cost motoring
tribute to the big car beauty and big ear
style presented by the car as a whole.
luxury is available. It embraces big car style.
It provides big car riding comfort. It ent-
bodies big car quality in unseen parts. It in-
cludes big car performance even to the point
of developing big car power and traveling at
big car speed. It is offered by a brand new
automobile--the New Pontiac Big Six.
Progressive people arc seeking greater
luxury. The Pontiac Big Six offers them the
luxury, the deep, richly upholstered cushions
and the charming appointments for which
bodies by Fisher are famous the world over.
It provides the smooth-riding qualities of a
ear 167 inches in overall length, with accu-
rately balanced rotating mechanical parts
and such advance comfort features as adjust-
aide drivers' seats.
Frankly, the New Pontiac Big Six was
designed to appeal to a certain group. True,
every motor car owner in America will find in
it many things to admire. Two-car families
will find it an ideal second car. But the group
for which it is primarily intended is made up
of people who are beginning to move up in
the world. Many of them will soon make the
first important step up in the quality of their
It is a six, but more than just a six. It is a
mix with ther 'added power of a larger L-head
engine
and the added smoothness imparted
by a dynamically balanced, counter-weighted
crankshaft and the famous Harmonic Bal-
ancer. It is a nix with the added efficiency
ears. All are progr-ssive. The New Pontiac
Big Six was designed for them.
prevent from operating efficiently.
As for its performance, you can drive
it at express train speed. You can watch it
accelerate alongside the finest cars on the
road. You can test its power under any con-
ditions, confident of its ability to pull
through. Meanwhile it continues to provide
that unmatched dependability for
which
every Pontiac has been famed.
Only a few highlights in its construction
have been mentioned. Just enough to prove
that the Pontiac Big Six is entirely new and
and
capable of meeting progressive Americans'
demand. But the amazing thing about it is
weather advantages provided by the cross-
radiator, thermostatically controlled.
that it gives so much big car luxury,
style
and performance at prices which come within
practically everyone's reach!
silence achieved by means of the C-NI-R
cylinder head. It 18 a six with the added cold-
It comes to them entirely new in appear-
ance. Stunning new bodies by Fisher con-
Front fan to rear axle, its "line of drive"
is in accurate dynamic balance. Its new
brakes are of the internal four-wheel type
which neither mud nor rain nor ice can
flow
Prices, $715 and up, f. o. b,
factory, plus delivery charges. Bumpers and rear fender guards regular equipment at slight extra cost. Check Bak.
land-Pontiac delivered prices—they include
lowest handling charges, General Motors Time Payment Plan available at minimum
SUBURBAN DEALERS
VAN WORMER & HEININGER
Belleville
GROSS & SCHIMMEL
Van Dyke and Cad,iiac , Centerline
ROYWOOD MOTOR SALES
115 Michigan Ave, Dearborn
MEASEL AUTO SALES
Richards-Oakland Co.
JOSEPH G. MARVIN CO.
8780 Linwood Ave.
ALTER-MACK AUTO SALES
Associate Dealers:
DAQUILA
k CULTON
16231 Woodward Ave.
.1. N. GARBARINO
7740 Grand River Ave.
22626 Woodward Ave., Ferndale
14936 Mach Ave.
E. W. LEIMBACK
BAKER-BOYLE MOTOR SALES
GARFIELD AUTO SALES
W. W. EMIG
214 Broadway, Marino City
COATES-BAKER, INC.
MARKEY & M<ALLISTER
Flat Rork
MEADE AUTO COMPANY
Monroe and Filth Ste, Monroe
6340 Michigan Are.
10940 Mark Ave.
20735 Grand River Ave.
REID AUTO SALES, INC.
12779 Grat ot Ave.
SCHIESEL & MALONE
8057 Graf at Ave.
TRUXELL MOTOR SALES
4475 Ca.. Ave.
14200 East Jefferson Ave.
CRESSY MOTOR SALES
COOK MOTOR SALES
PILGRIM MOTORS, INC.
KOWNACKI MOTOR SALES
_ 1_2050 Joseph Carpet. Arc
5036 Woodward Ave.
SUBURBAN DEALERS
MATTHEWS MOTOR SALES
36 Market St., Mt. Clemens
GERMAN & SONS
Neeth•ill•
POHL-BRENNER CO.
15385 Llerrnes Ave.
5323 Van Dyke Are.
rate.
3835 Grand River Ave.
SMIT HMOTOR SALES
1382 S. Main St, Plymouth
RICHMOND GARAGE
Richmond
KRAMER-EBERTS MOTOR
SALES
10288 W. Jefferson Ave- River Rouge
J. B. MALBURG
109 N. Main St, Royal Oak.
HARRIS AUTO SALES
Michigan A•e.. War..
UNITED MOTOR SALES
3443 Biddle Sy Wrualette•