PAGE TEN

music =musicians

PEP ETROITJEWISR ARON ICU

bourne. Young people with musi-
cal ability who wish to participate
in this year's concert are urged to
get in touch at once with M. J.
Hertz, chairman of the musical
committee.

Lucky "Thirteenth" Pair of Ilya Schkolnik Soloist at Pop
Concert Sunday.
Subscription Concerts.

Ilya SsnatSink, conceit master of
The "thirteenth" pair of sub- the Detroit Symphony Orchestra,
scription concerts by the Detroit makes his annual appearance as
soloist at the Pop Cancer Sunday
Symphony Orchestra are lucky
afternoon at Orchestra IlaII. Ile
ones for ticket holders who attend has chosen the Vieuxtemps' Fourth
Orchestra Hall on Thursday and Concerto for Violin and Orchestra
Friday evenings of this week. in D. Minor, Op. 31, for this ap-
These two concerts bring Victor pearance. This is the first time
olar, associate conductor of the Mr. Schkolnik has ever played this
orchestra, back to the podium for concerto in Orchestra Hall.

his second appearance this year as
conductor of the subscription con-
certs and introduce as soloist, Eliz-
abeth Rothberg, soprano.
Madame Rethberg is one of the
outstanding sopranos of the Met-
ropolitan Opera Company. She
made her debut into the Dresden
Royal Opera before reaching her
twenty first birthday and won in-
stant acclaim. After tours in Aus-
tria, Germany and Scandinavia she
was invited to the Metropolitan
three years ago and has sung there
each season.

Halevy Choral Society.

Enthusiasm is being di:vas-ad 1, e
members of the tiaievy since the
announcement of the date of the
forthcoming third annual concert
of the society to take place Sunday
evening, April 15, at Orchestra
Hall. The ranks of the choir are
increasing by virtue of each mem-
ber bringing in one new member.
Rehearsals are being attended sat-
isfactorily every hl edneselay eve-
ning, at the Jewish ('enter, 31 Mel-

Hazomir Choral Society.

Professor Zaludkowski, director

of the Hazomir Choral group,

iv

preparing a group of songs most

suitable for choral work, in prepa-
ration for a public concert to be
given early in May. Special at-
tention is being directed to all
solo numbers, as there are so many
good voices among the members.
Samuel Solomon, assciate direc-
tr, is teaching sight note reading
and the classes are getting larger
from week to week. 7 he plans
for a social evening are progress-
ing satisfactorily and a definite
announcement will be made
shortly.
Mr. Rice, basso, has returned
from the East,..where he sang over
numerous radio stations and is
now ready to give his efforts to
that organization. Charles G.
Cohen and Miss Rhoda Goldberg
sang at social evenings of the
B'nai B'rith.

1400 WASHINGTON BOULEVARD

DETROIT CIVIC
OPERA SOCIETY

Linwood avenue, announce the
acquisition of Maurice Bordelove
to its sales staff.
Mr. Bordelove is well known in
The first public appearance of automobile circles and more par-
the Detroit Civic Opera Society
Chorus, attended by an enthusias-
tic audience of nearly 1,000 people,
took place in the ballroom of the
Statler on ', rider evening, Feb. 21,
this musical presentation being
held in conjunction with the Mu-
nicipal Open Air Theater Commit-
tee's plan to present out-door sum-
mer opera in Detroit.
A chorus numbering 40 nixed
voices presented arias from Mas-
cagni's• "Cavalleria Rusticanna,"
directed by Maestro George Gal-
vani, the musical director of this
smarty, and who was in charge of
the vocal program, Albert Siebert,
tenor, sang the "Brindisi" from the
Opera "Cavalleria Rusticana" and
there were also a number of (oper-
atic solos contributed by !numbers
of the chorus.
MAURICE BORDELOVE
The musical director announces
the preserntion of the opera "Cav-
ticularly among his friends as the
allude Rusticanna," by the Detroit
'Buick Man." he having been iden-
Civic Opera Society in the very
tified with the Buick car for sev-
near future, and is quite optimistic
eral years.
at the progress made up to now.
"Bordy," as he is affectionately
There is still opportunity for any
known, has made innumerable
e Inc
interested in this work to join
friends and customers through his
the society, and they are requested
conscientious desire to please his
to see Mr. Galvani as soon as pos-
customers. Service with him is a
sibl•.
Tentative plans are also under passion. Ile believes that a cus-
consideration to present an oper- tomer should receive satisfactory
atic concert under the auspices of and uninterrupted service through
this musical organization, and lov- the life of the car. To better serve
ers of music and art are being his friends he associated himself
urged to become associate members with the Linvvood Buick Co. be-
so as ultimately to make it possible cause of their advantageous loca-
to bring opera before the public of tion and service facilities.
Mr. Bordelove extends his
this city on an extensive scale.
friends a cordial invitation to visit
Henry Halstead and Victor him in his new quarters.

First Public Appearance Attended
by 1,000; Hope to Offer Opera
On An Extensive Scale,

REDUCTIONS

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When Your Home Lacks a Radio—

Here is a very popular, dependable and
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it—TODAY is the very best time to come-

McGiverin-Haldeman Co An-
nounces Addition of
Homes Department.

reedolEisemann Radio

The addition of a flumes Depart-
ment whicn is to handle the con-
struction of high class homes in
their various subdivisions, was an-
nounced by the McGiverin-Halde-
man Co., Detroit real estate oper-
ators. Two attractive homes in
their Seven-Mile drive subdivision
are nearing their completions and
are to be thrown open to the pub-
lic for inspection.
As a future policy, The company
will build them, homes commensur-
ate with the value of the lot in all
their subdivision properties. Satis-
factory sales results during the
month of January augur a healthy
demand for well-built homes this
year, according to the company's
management.

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CLEVELAND.—The recent suc-
surrounding towns. Many inter- I cessful completion of the Cleve-
esting talks were made by the offi-1 land city and St. Louis campaigns
cers and agents of the Detroit Life. in be-half of the new building fund
A stereopticon lecture showing) for the Cleveland Jewish Orphan
the importance of life insurance Home insures the early breaking
of ground for the cottage plan
was given in the afternoon.
At 6:30' p. m. the annual ban-, buildings to be erected on a 31-
(Piet of the Detroit Life hot)* of-, acre plot in University Heights, an
ice organization and the attendins attractive suburb of Cleveland, it
agents and their guests was held is announced by Fred Lazarus, Jr.,
in the notice ballroom of the Statler president of the home. Cleveland,
Hotel. One of the features of the with a quota of $250,000, an-
evening was a radio address en. nounced $370,082 raised at the
itled "Broadcasting Economic In- final meeting of workers Monday
lependence," which was delivered night, and St. Louis, with a quota
iy President M. E. O'Brien from of $50,000, announced $80,700
radio station Will. The guests raised. Graduates of the home
in attendance at the banquet heard now residing in Cleveland contrib-
he lecture by means of radio am- uted more than $50,000 to the
new building fund, and graduates
Toastmaster of the evening was residing in St. Louis contributed
President M. E. O'Brien, who paid $18,000 toward their community
a fine tribute to Vice-President quota.
Officers of the Cleveland cam-
Morris Fishman, in whose hbnor
he month of March is celebrated paign were Maurice Rohrheimer,
general
chairman; Irwin N. Loe-
by the Detroit Life organization
ser, campaign manager; Rabbi A.
as "Fishman Month."
H.
Silver,
vice-chairman; George
Earl C. Wightman, actuary of
he Detroit Life, also made com- Furth, secretary; Maurice Gus-
plimentary references to Mr. Fish- man, treasurer, and Leo Weiden-
man and the men of his organiza- that chairman of publicity. Mrs.
tion. Mr. Fishman gave a very in- Jac L. Einstein served as chair-
teresting address. Other speakers man of the woman's division, with
of the evening were Homer thick, Mrs. Sam II. Cohn, vice-chairman,
formerly assistant to the presi- and Mrs. Arthur 1. Fisher as cap-
dent of the Detroit Life and now tain of teams. lsidor Coons, who
vice-president of the Union Trust is directing the entire campaign in
Company; Willard E. King, vice- the 16 states comprising It nal
president; Earle Brown of I.an- B'rith Districts Nos. 2 and 6, as-
sing, Mich., and F. II. Watson, as- sumed the technical direction of
sociate counsel of the Detroit Life the Cleveland appeal.
Recording Band's Sec-
Emil Mayer and Dr. Charles
Insurance Company.
ond Week at Addison
Eddie McGrath, well-known vo- Rederer served as co-chairmen of
the
St. Louis campaign. Dr.
Israel's Messenger of Shanghai, cal artist, rendered several solos
Henry Halstead and his Victor
Rederer is one of the most en-
China, Publishes .aer.-.Expose of
and led the group in singing.
Recording Dance Band, direct from
thusiastic
leaders of the Jewish
Anti-Semitism.
Music for dancing was furnished
Hollywood, California, are complet-
"The History of a Lie" is a by an orchestra under the direc- Orphan Home's Alumni Associa-
ing their second week at the Flor-
pamphlet published by Israel's tion of Mr. I.awrence Harris. A tion.
entine Room, Addison Hotel, and
Messenger of Shanghai, China, very delightful evening was en-
according to the management the
written by Herman Bernstein and joyed by the 300 guests who were
crowds attracted to date have been
exposing the "Protocols of the Eld- present on this occasion,
unsurpassed in recent years. This
One of the main objects of the
is the first time it has been possible ers of Zion."
The pamphlet contains photo- sales congress was to furnish in-
to'lure these famous artists for an
static
reprints
of
pages
and
front-
struction
and inspire enthusiasm
Eastern engagement from their tri-
ispieces of old Russian anti-Semitic for the new business campaign
umphant successes on the West
literature to show that the "Proto- which will be conducted during
Coast, which included a three year
cols" are old forgeries which are the month of March, "F'ishman
stay at the St. Francig Hotel, Sala
again and again turned to by anti- Month" in honor of Vice-President
Francisco.
Semites for material to be used in Morris Fishman. The Detroit Life
Addison patrons are also now en-
expects to place new business of
joying one of the most sensational their attacks upon the Jews.
four million dollars on the books
cafe revues that has ever come to
during that period and the agent,
Detroit. Nicholas Bode has creat-
of Mr. Fishnnin's organization
ed a special musical comedy frolic
have pledged that they will write
for the Florentine Room called
at least two million dollars, which
"Florentine Fantasies." This pro-
An exclusive bedding and infants
duction, which includes talent and furniture store will be opened at will be one-half of the company's
features comparable to Broadway 9152-56 Oakland avenue, north of total.
stage presentations, is the result of Owen avenue, by Friedenberg'a
many months' search among lead- Furniture House. Ira Fri•denberg
ing entertainers throughout the is the well-known furniture, man
country in order to offer a presen- having been in the active, retail fur-
tation that would reflect real origi- niture business for over 15 years.
nality.
There has been a demand for an
Included in the novel revue are exclusive store to appeal to the
such well-known performers as De- folks who like a large selection of
lano Dell, Babe Kane, Josephine
baby carriages, bassinetts and oth-
Taylor, John and Mary Jennings,
er infants articles. Mr. Frieden-
Bernice and Noel, and Serge Les-
berg will have the largest line of
lie, supported by a chorus of danc- Whitney baby carriages in the city
ing beauties.
at the Oakland store, having hand-
led this line of merchandise for
years. The quality of this mer-
chandise is known to every house-
hold, as they have been on the mar-
ket for 65 years.
The prices will he the lowest in
The sixty-eighth annual state-
ment of the Equitable Life Assur- the city, as all the expenses have
been
reduced to a minimum. Mr.
ance Society of the United States,
just published, shows many impor- Friedenberg owns the building and
there
will therefore be no rent.
tant gains. The assets on Decem-
Mr. Sidney Tauber, who has for
ber 31 last totaled $966,825,151.
the
last
ten years been associated
an increase of $97,220,000 over
1026, which is the largest gain with Mr. Friedenberg, will manage
this
stores
ever made in a year by the com-

pany. During the year the out-
standing insurance passed the five
and a half billion mark and now
totals $5,631,834,438.
The new insurance paid for ag-
gregated $941,412,538, including
$134,424,877 of initial group in-
surance.
During the year the company
paid $112,698,000 to its policy-
holders and beneficiaries, of which
over $67,000,000 was paid to liv-
ing, policyholders. Over $44,000,-
000 was set aside, for payment of
dividends on annual dividend
policies during 1928.
Over 98 per cent of all domestic
death claims paid during the year
were settled within one day after
receipt of due proofs of death.

Pc

VICTOR

Michigan Bell Telephone Co.
Declares $2 Dividend.

••4

• 4

• 4
„,

The annual meeting of the stock-
holders and of the board of direc-
tors of Michigan Bell Telephone
Company was held in Detroit on
Thursday, March 1, 1928.
The directors and officers of the
company were re-elected.
The directors declared a divi-
dennd of $2 per share on the capi-
tal stock payable Mar- A- 4r

m1,;(.1 Center of Detroit"

Steinway Rep ttttt wive,

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Those mechanically inclined will
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Co•Or II 1A1 ■ 18

Will theBills he covered hy
an EQUITABLE CHECK

. . . not merely once, but year after year as long as you live or as
long as your wife survives you?

Equitable life insurance primarily protects your family in the
event of your death. But the Equitable interpretation of life in-
surance is to make it of lasting value—to you in your own old age,
to those who survive you, and for such other definite purposes
as you may desire.

The Equitable way is the modern way—a well planned budget
for your life's objectives. Here are two typical examples:

U. S. S. Lexington Equipped
For Land, Sea, and Air.

Part of the regular equipment of
the U. S. S. Lexington, airplane
carrier, one of the largest in the
world is a Graham Brothers truck
which carries officers, or marine to
the scene of action. On top of the
truck is carried an airplane wing to
he rushed to any point where the
emergency exists.
The keel for the Lexington was
laid Jan. 8, 1921 and the ship was
launched Oct. 3, 1925 but did not
leave the Fore River Shipyards.
Bethlehem Shipbuilding Corp.,
Quincy, Mass., until Jan. 5, 1928.
Some interesting data regarding
the new addition to the navy are:
Cost forty to fifty million dollars;
Sength 888 feet; breadth (extremel
lffi6 feet; carries 88 planes; speed
39 miles per hour; engines, com-
bined horsepower, 180,000; crew of
1,800 men and 200 officers; has
eight 8-inch guns and 12 5-inch
guns; is largest ship in U. S. Navy.

fr

Dame! Lewis

GRINNELL ICS ROS.

tives in the Detroit district anti

The Cleveland Jewish Orphan,
Home was founded by the B'nai
B'rith 60 years ago to provide care
and shelter for Civil War Jewish
orphans. The newest of its pres-
ent buildings is more than a half
century old and the institution is
located in a steadily deteriorating
neighborhood known in Cleveland
police and newspaper circles as the
"roaring third precinct" because
of its criminal and vicious charac-
ter. It is one of Cleveland's most
congested neighborhoods also.
Intensive organization of Dis-
trict No. 6, comprising Illinois,
Michigan, Wisconsin, North and
South Dakota, Nebraska, Iowa and
Minnesota is now under way and
the campaign officers expect to
have the campaign completed in
these states by early summer.
Twenty-live children will be
housed in each of the 12 cottages
of the new buildings under the
care of a cottage mother. There
are at present 347 children at the
home, .
The goal of the new building
campaign is $1,600,000, of which
the eight states of B'nai B'rith
District No. 2 have assumed a
quota of $1,000,000 and the eight
states of District No. 6 $000,000.

Many Important Gains
Shown in Equitable Life
Assurance Statement.

P
t.

New !Illnun

attended by all agency representa-

FRIEDENBERG'S OPENS
OAKLAND AVE. BRANCH

No Layaways

No Charge for Alterations

f

held at the Statler Hotel and was

Two Cities Oversubscribe
Quotas for Cleveland
I. 0. B. B. Innstitution.

JERICHO

Up to $85 Values

Others Up to $125

ganization. A sales congress was

BROADCAST
STATION

Suits and Overcoats

$39,.75

Tuesday, Feb. 28, was an im-

portant day in the Detroit Life or-

TO CANVASS STAT E
FOR ORPHANS' HOME

"THE HISTORY OF A LIE."

Announce Their Final

No Charges

DETROIT LIFE SALES
JOINS SALES STAFF OF
THE LINWOOD BUICK CO. CONGRESS AND DINNER
A COMPLETE SUCCESS
The Linwood Buick Co., 10217

Bagley's New Apparel Shop
Opens Thursday.

Bagley's a new apparel shop
for men, announces the formal
opening on Thursday, March 8.
The personnel of this new store
consist. of Dave Nathanson. Irv-
ing Parker, Oscar Short and Jack
Wolf. Dave Nathanson and Irv-
ing Parker are well known to the
discriminating dressers by virtue
of their recent connection with
Schneider's. Their many friends
wish them success in their new un-
dertaking.

"The first day of the month my
income check is at the door, the
first mail. The absolutely unfail-
ing regularity, and the realization
that it will never fail, seems too
good to be true. It is not only the
financial aid, but it is a monthly
reminder of my husband's thought-
fulness and kindness".

"An endowment policy taken
out years ago gave me funds just
when I needed them to buy a
house. Today my present insur-
ance protects my mortgage, will
give an income to my wife, and in-
sures school and college for my
children, whether I live or not. My
insurance is my best investment
and means of saving."

Your Equitable representative can help you plan your own
insurance, and if you wish to study out your problems in advance
we have prepared a booklet, "Every Month of Every Year",
which will be sent to anyone upon request.

From the 68th Annual Statement

Assets Dec. 31, 1927 .

Total Liabilities

$966,825,151

__866,475,384

Surplus

100,349,767

Paid Policyholders in 1927..... 112,698,189

New Ins. Paid For in 1927..... 941,412,538

EQUITABLE

LIFE ASSURANCE SOCIETY OF THE U.S.

195 SEVENTH AVENUE, NEW YORK. N Y.

A

Mutual Company Incorporkted under eh. Ls..
of the Scale of New York

W. A. Day, Chaim'sd of the Board
Thomas 1. Parkinson, President

Ordinary _•. $806,987,661

The Equitable Life Assurance Society of the U. S.
393 7th Ave., New
City

134,424,877

Please mail to me your booklet "Every Month of
Every Year",showing how the mail man becomes
the money man.

Group _

Insurance in Force_

.$5,631,831,4 38