Til Lift:mord/xis/I LA RON ICU

improvements that have attended
the perfection of the motor car.
Sensing the trend toward the
smoother performance of six-cylin-
der
motors in the popular price
and the ltter's parent operated a
Oldsmobile concentrated its
small carriage works. iVith these
factories for a background, the pair
fabricated the first Oldsmobile,
which is now a permanent exhibit
in the Smithsonian institution,
Washington, I). C.
Success attended the early efforts
of this pioneer company and in
1s99 a factory was established in
Detroit to supplement the Lansing
plant. The production in 1900 was
1,400 Oldsmobiles, in 1901 it
beached 2,100 cars and in 1902
there were 2,500 ears produced.
Production increased yearly, and in
1905 a world's record of 8,500 cars
was made.
Oldsmobile was acquired by Gen-
eral Motors in 1910 and since then
has Leen cperated as a division by
that large motor corporation. Its
history has been virtually a cross-
section of that of the industry, fea-
turing the constant changes and

OLDSMOBILE RANKS HIGH
AMONG MOTOR VETERANS

As a veteran "first nighter" at
',how, Oldsmobile ranks high. It I
3 one of but tour automobiles now
.n existence that was on the market
ten the first exclusively automo-
)ile show was held in Madison
'quart: Garden, New York City, in
november, 1900. This initial show
vas the predecessor of the hun-
Ireds of automotive displays being
:mid this year throughout the
:ountry.
Incorporated Aug. 21, 1897,
JIdamobile is now in its thirty-first
fear of continuous activity. In the
more than 27 years since the first
automobile display it has seen ap-
proximately 700 other automobile
:ompanies come into being.
The introduction of Oldsmobile
vas the result of years of work by
two young men in Lansing, Mich.,
Ransom E. Olds and Frank Clark.
The father of the former was
manufacturer of gasoline engines

C-0

430.0.00 0000-C-0-0-9- C-0-0 0-C

I. J. Reuter

A Trade -- But Also
A Business --

Combine with executive and business ability the
knowledge of detail which this school can give you,
and you will find no field as full of promise as that of
Garage Management and Operation. The trained
garage manager earns an income which few profes-
sions boast. The garage owner—especially in the
larger cities—is on the threshold of a new and golden
era.

Highest Grade Practical Training

AUTOMOBILES—TIRES—BATTERIES
WELDING—MACHINE SHOP
GARAGE MANAGEMENT

Recognized by the U. S. Government

Endorsed by the Automotive Industry

Michigan State Automobile
School

3729 Woodward Avenue

Detroit

.0 0-0000-0 0 000 130-0-0 OCI0-0-0

Michigan

G PO 0 0000Go

President and General Mgr.
Olds Motor Works
entire efforts on 0 ear of this type,
introducing it in October, 1923.
Since then it has specialized on this
fl , Berate priced six-cylinder car,
h Ming to the one principle but
making changes each year to con-
form to the latest engineering
achievements. The present Olds-
mobile shown for the first time at
this year's automobile show, repre-
sents the final achievements of
Oldsmobile engineers in perfecting
this type automobile.
For the past three years I. J.
Reuter has been at the Oldsmobile
helm as president and general man-
ager. Mr. Reuter came with the
ci mpany after a quarter of a cen-
tury of automotive experience. Pre-
-:kit; to heading the Oldsmobile or.
ganization he was president and
general manager of the Remy Elec-
tric Company.
Shortly after Mr. Reuter took
charge, D. S. Eddins was appointed
vice-president and general sales
manager. He also came to Oldsmo-
bile with a wealth of automotive
experience both in retail and whole-
sale merchandising fields.

Despite its outstanding position
in the automotive industry, the
Chevrolet Motor Company is less
than 17 years old, having been or-
ganized as a Michigan corporation
on Nov. 3, 1911.

■ =4911191

CO-OPERATION IS
NEW ARAB POLICY

1927 IN AUTO INDUSTRY

I Preliminary figures from National Chamber of Commerce.)

OUTPUT

Total Output
Cars
Trucks
Closed cars
Percentage of closed cars
Cars' wholesale value
Trucks' wholesale value
Total value . .
Tire output
Wholesale value of tires for replacement
Wholesale value of parts and accessories for

3,532,000
3,005,0(6)
467,000
'2,453,000
80
$1,191,000,000
$ 366,950,000
$2,557,950,000
05,000,000
$ 592,000,0(10

reveal that there are 2,701,0311m -le tl an one car. This market is
increasing one.
United l a lt •
two-cat families in the
I ft-el that business during 1925
will reverse t'e trend of the tart
vsar; by starting lower and ending Revive Samuel's Proposal Con-
. eigher. As the year goes on, I be-
cerning Arab Agency.
he ie prt sp.frit . will increase. And
I believe that the autom live in-
JERUSALEM.--
(J. 'f. A.1—A
dustry will set a new high record
change in the political situation in
to date.
Palestine,
resulting
in Arab co-
— —
operation with the government is
CHARGES COMMUNIST
expected from the forthcoming
PLOT IN PALESTINE session of what is termed the
Seventh Arab Congress.

re-

S 75)1,000,000
placement
950
$
Cars' average retail price ..
1,050
- $
Trucks' average retail price
Persons employed in motor vehicle and allied
3,670,000
lines
$ 725,000,000
Motor vehicle taxes

REGISTRATION

Unitcd States motor vehicles registered ..
.
World registration
Farm motor vehicle registrations

AUTO FINANCING
.
Per cent new cars sold on time
Average note at time of purchase, new cars
Average note at time of purchase, used cars

23,000,000
29,000,01)0
4,800,000

A. R. GLANCY

58
575
285

RELATION TO OTHER BUSINESS
3,159,000
Carloads of automotive freight shipped in 1927
84'S
Of rubber imported, automobile industry uses .
50 cis
Plate glass used by automobile industry
....
12'3.
Copper used by automobile industry
14 cle
Iron and steel used by automobile industry
Gallons of gasoline consumed by motor vehicles 9,693,000,000
390,000,000
Gallons of motor oil consumed
625,000,000
Pounds of crude rubber used in tires
220,000,000
Pounds of cotton used in tires

President and General Man:.yer
Oakland Motor Car Co.

States. These same statistics show

that 10 per cent of all families own

more than one ear, while 18 per
cent of car-owning families have

90,000
11,500
14,400
370
3,600
1,175
60

Crops Are Good and Money Is Plentiful, C. W. Nash
Points Out.

I

Manufacturers of

DEFIANCE
TRUCKS

By C. W. NASH,
President, The Nash Motors Company.

C. W. NASH.

clawils t- NASH

NG after your visit to the
Motor Show you'll remem-
ber the style and luxury of the
Nash group of fine motor cars.
The color harmonics will strike
you as exceptionally charming.
Notice their depth and brilliancy.
They are applied by the Nash
deep-lustre process.
Notice the quality in Nash up-
holsterin gs — and their wide
range of attractive hues—strik-
ing two-toned effects in black
and mauve, smoke, taupe, tur-
quoise, Baltic Green and many
others. These fabrics are chosen
from the looms of America's
finest textile originators.
Notice,also, the straight-grained

E

and knurled walnut and walnut
finish paneling — the steering
wheels done in solid walnut
with their attractive inlaid de-
sign—the comfort and luxury
of Nash tufted and form-fitted
seats. Authentic period patterns
for the silvered interiorwate
add still another touch of style.
Every detail is correct.

You'll find it very difficult to
realize that so highly desirable
a motor car can be purchased
so reasonably (Nash prices start
as low as (865 and go no higher
than $1990 f. o. b. the factor•).

Announcing

GLANCY CONFIDENT THIS WILL
BE PROSPEROUS MOTOR YEAR

chanics, alert to your every need,

MILLER-JUDD CO., Distributors

Sale, and Service — Woodward and Palmer.

the new Detroit Sales Room and

Service Station of the

DEFIANCE
Motor Sales

INC.

922 W. VERNOR HIGHWAY

Affording the truck buyer the

most convenient, accessible and

complete motor truck service sta-

tion in Detroit.

Our expert staff of trained me-

await you, eager to demonstrate

a real truck service.

By A. R. GLANCY,
President and General 'Namur, Oakland Motor Car Co.

demand, plus the expert demand
and the normal growth would re-
quire a production of approxi-
mately 4,500,000 motor vehic'es a
year—a figure that has not yet
been reached. In addition to these
three markets, there ir a constantly
growing trend in the "two-car-
family" field.
I do not believe it is generally
It has been predicted by one of
the most eminent financial men in realized that at the present time
automotive
exports from this coun-
the
country,
who
is
noted
for
his
SPECIAL
SIX
$1135
TO
11443
STANDARD SIX $865 TO $1085
conservatism. that this year will try rank third. In 1926 these ex-
ADVANCED SIX $1340 TO $1990
see • production of 5,000,000 motor perts, from our country amounted
:chides. I do not know that this to more than $337,000.000, being
F. 0. 0. TILE FACTORIES
will acme to pass but I do feel that led only by raw cotton and petrol-
.ye will experience a healthy year eum products. For the first eight
and an extremely prosperous one. months of last yr or the autom
Keeping the motor car industry expogts amounted to nearly $2ss,-
—the largest in the world--on an 000,060 or 24 per rent more than
even keel means much to general the some period the previous year.
Auoelat• Natant
"The two-car-family" market is
prosperity, for upon its prosperity
depends the prosperity of millions a comparatively recent develop.
W. H. COPHER MOTOR SALES ROWLEY • ZIMMERMAN
R. W. HOLLISTER
540.3.11439 Grand Rom.
12942 Woodwwd
ve
has been primarily
OMB Woodword A.. .
of our citizens and the degree to ment. It
which it has become stabilized has brought about by the development
ED. NOWAK AUTO SALES
GIBSON DETROIT SALES CO. WALTER P. HAMMOND, INC.
tremendous
influence
on
the
sta-
of
the'
suburban,
village and town
anal Wehlim A...
a
Limn./ at £1.1.1.104
MSS West Fort St.
about the larger
bilizatien of business as a whole. comlunities
V. E. WORDEN, INC. BILLINGHURST MOTOR SALES. I NC. MEHNERT MOTOR SALES
together
with
the frequent
industry
has
become
today
one
citie.
The
Ilya la..4.1.
14221 Mock A.. .t
SIMI E. lothrom
of the barometers by which we need of two ears by professionll
WARREN SERVICE GARAGE CO. ledge of general prosperity. and t testiness men for the require-
H. A. SCHMID CO.
DOMIENIK MOTOR SALES CO.
WARREN, MICHIGAN
11101 Gratm1 A.
nazi J. Campo.
Based on a registration of 25,- . nient of their business. social and
HAMTRAMCK. MICHIGAN
000.05a ears and trucks in the limit • life.
HAROLD C. SMITH
firures of the National
United States which will be . TI last
P., ..1 M.... Sm.
... ....
.
. -

Style is the magnet that is
drawing the crowds to Nash, at
the Motor Show.

On display will be complete Trucks
with Cabs and Bodies in addition there
will be on display individual units such
as Motors, Transmissions and Axles in
their complete cross sectional assembly.

America may feel proud of the rec-
ord made during 1927. Production
compares favorably with previous
years. Individual manufacturer:
are in most cases well satisfied with
salts and production figures of
1927.
At the Nash Motors Company
we enjoyed a very successful year,
and feel confident that our business
will continue to be satisfactory
(luring the year to come. Our prod-
uct offers more for the dollar than
ever before. Public acceptance of
the current Nash models has been
enthusiastic everywhere. In the
early summer we announced our
present line of cars with many im-
portant retirements and improve-
ments and these cars will not be
changed during the present selling
season. We have found in necessary
to increase production facilities be-
cause of the demand for our prod-
uct Immediately following the an-
nouncement of the new models and
througheut the summer and early
fall months.

in a sound condition. Bank depos-
its are greater than they have been
for sonic time part; the outlook for
farmers this year, because of splen-
did crops harvested last fall, is ex-
cellent, and the same is generally
true of the year's outlook for live-
stock raisers.
Undoubtedly the farmer was in
better eswelition at the close of 1927
than he was in 1926. Prices of
grain crops were good and, with
the exception of a few small areas,
yields were large. The same is true
of hogs and cattle. In the south,
the cotton crop was worth $400,-
900,011(t to $500,000,000 more than
in 1926. Although there were fewer
bales produced, prices per pound
are considerably higher, which ac-
counts for the larger profit of the
southern farmer. The smaller pro-
duction was largely due to less
planting, the excess acreage having
been planted in feed crops, which
cuts down expenditure for feed.
The Mississippi and New Eng-

Now that the returns are in for
the year 1927—certainly as pros-
perous a year as even the most op-
timistic predicted twelve months
sgo and only slightly behind the
preceding peak year—it is no
no doubt timely to scan the horizon
of business for indications as to
woos: a ;eying year will bring.

Models

F-I-1 , 4 -ton Speed Truck, Con-
tinental powered, 6 cyl.

mpA!flll!:AI ", ~ IIO ~ ftlAAl11i19 ~ ttm ~ lmlmll'IMA

tt

Invites you to view the New Defiance
Models at the Detroit Automobile
Show---Spaces C10-C11

F-2-2-ton Dispatch Truck, Con-
tinental pcwered, 6-cyl.

E-2-2 2 1 2-ton Heavy Duty
Trucks, Continental pow-
ered, 4-cyl.

0-2-2 2t 2 -ton Heavy Duty Fast
Dispatch Trucks, Continen-
tal powered, 6-cyl.

~

IS THEE/ MAGNET THAT draWS7c.

In regard to the automobile busi-
ness in Europe, there is a notable
increase in installment buying,
which of course widens the market.
Six-cylinder cars seem t,, be gain-
ing rapidly in favor over the small,
four-cylinder types which have
been so popular there in the past.
The automobile industry in

(CUSTOM BUILT)

mmumwmmutitrrem

land flood disasters, regrettable as
they were, have not proved to he
entirely without benefits. Usually
when such catastrophies occur steps
rare taken to prevent them happen-
ing again. Some of the flood relief
measures now pending will un-
doubtedly be placed into effect in
time to avert other such happen-
ings In these localities. The result
should be a greater agricultural
district in the Mississippi Valley
than we have ever before known,
and greater security and prosperity
than before in New England, no
that in reality we may hope for
real, lasting benefit from these dis-
asters which proved so serious to a
very large portion of the country.
Basing my opinion on recent per-
sonal observations in Europe, which
included visits to both the London
and the Paris automobile shows, I
believe that we miry expect great
progress in the export market dur-
ing 1928.

~

There is no good reason. so far
as I am able to discover, why 1928
should not be a year of plenty.
Viewing the situation from all
angles, the country, as a whole, is

Nash has greatly increased the
Floor space of the 13 Chevrolet benefits of force feed oiling by ex-
'coteries in the United States cov- tending this type of oiling to the
camshaft bearings.
ers 5,338,35,1 squares feet.

he Century TrucL
Company

EXPORTS
Number of motor vehicles exported (United
542,000
States and Canada)
Value of motor vehicles and parts exported (in-
cluding engines and tires), U. S. and Canada 9 508,000,000
Per cent increase in motor vehicle exports over
12•;
1926
15'.
Per cent of motor vehicles exported

INDICATIONS ALL POINT TO
SOUND PROSPERITY FOR 1928

The congress is scheduled to con-
vene shortly and it is stated that
at the present juncture the anti-
Zionist Arab leaders, who conduct-
ed an obstructionist policy because
of their unwillingness to recognize
the Palestine mandate containing
the clauses concerning the Jewish
National Home, will proclaim their
crustiness to •o-operate with the
government. It is stated that this
co-operation is to be based on the
condition that the Palestine govern-
ment accept the proposal originally
made five years ago by Sir Herbert
Samuel that an Arab Agency be
created similar to that of the Jew-
ish Agency with the right of advis-
ing the Palestine government in
!natters pertaining to the welfare
of the Arab population.

a

BUSSES AND TRUCKS

Busses being used
Motor busses built .
Consolidated schools using motor transportation
Street railways using motor busses
Busses used by street railways
Busses used by steam railroads
Steam railroads using motor busses

LONDON.—(J. T. A.) -- The as-
sertion that Palestine is the head.
quarters of a new Communist plot
with the immediate aim of creat•
jig a Jewish-Arab federation was
made by Percival Phillips, travel-
ing correspondent of the London
Daily Mail, in it report just pub-
lished.
Agents travel regularly between
Moscow and Jerusalem, tho cor-
respondent asserts, the first effort
of the communists being the at-
tempt to capture the Histadruth,
Palestine Jewish labor federation.
A secret propaganda college for
communist agitators was opened in
Jaffa and Jerusalem, the corre-
spondent states.
The Daily Mail comments edi-
torially upon this dispatch, with-
iut attacking Zionism.

., :moitelmmonormnsonammindimmlimm.111$tholimimmitimmumulituagopcmxpolowilimil:pogiumminimiellimmoinismommolompirrinimminitomi$$$$$$%f

numnmmmi m n m i ~ innm ~ i

PAGE TW O

a

B-3-3 3 1 2 -ton All Purpose
Truck Continental pow-
ered, 6-cyl.

Salient Features of

Defiance Trucks

a
—Custom Built
—Designed and Built for Your
Particular Purposes

---Only Standard Parts Known
the World Over Are Used

—The Following Units Are
Used:
Continental and Hercules
Motors
Detroit Timken Axles and
Wisconsin Double Reduction
Axles
Fuller and Brown Lipe
Transmissions

Price

In comparing pay load capac-
ity that can be carried on the
five different models, equip-
ped with such units as speci-
fied and prices of other trucks,
you can readily see that the
Century Truck Company are
builders of trucks at prices
lower than any others on the
market.

0

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1

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a

a

THE CENTURY TRUCK COMPANY

4

OHIO

DEFIANC'E;" -

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