aEVaton;insisn ORONICLE
PAGE TWO
pected to respond. There are also un-
necessary publications that represent
duplicate circulation, and that are un-
necessary to the general furthering of
a commercial program.
I think that there is an analogy to
this in the multiplicity of churches,
only a few of which work to capacity.
Religion must learn that the church is
only its instrument, and that fewer
churches, more efficiently maintained,
will prove a better means of spreading
the Word of God, than will many
churches, each struggling with too
high an overhead!
This brings us to a brief considera-
tion of the third great division of mod-
ern business—that of distribution.
There is a mistaken impression among
people that the right product properly
exploited finds for itself a ready dis-
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tribution. This has not been the ex- cal and religious ideal been so low.
Idealism is at its low ebb. It is my
perience of businessmen generally.
I think it was Emerson—and later profound conviction that there has
Elbert Hubbard—who said, "Any one been during the past few years a de-
everyday com-
who writes a better book or builds a cided retrogression in believe
that busi-
better mouse trap than his neighbor mercial morality. I
ness
is
conducted
with
less thought to
will soon find a pathway worn to his
the
finer
and
better
things
than
was
door, even though he live in the heart
the case a decade ago. So obessed are
of the forest."
modern
business
men
with
the
mad
Emerson and Hubbard were philos-
ophers and hardly to be regarded as urge to make money that they are con-
authorities on Twentieth Century bus. sciously and subconsciously submerg-
impulses to the cause
iness. The fact of the matter is that ing their finer
regardless of the quality of the pro- of profit. I repeat that business eth-
ics
are
at
a
low
ebb—that there is less
duct, modern manufacturers and mer-
chants hesitate to enter a far reaching sentiment, although perhaps more
sentimentality
in business than ever
program of exploitation until their
markets have first been covered by before—and the ruthless suppression
of
competition
is
widespread.
adequate distribution.
Business needs religion—but relig-
It is not enough to spread religion
ion
needs
business,
and an intelligent
among those who go to church. As a
matter of fact, church-going people adoption of organized business meth-
are generally already provided with a ods.
Steeped in a world of rank material-
religious viewpoint, and interest. The
the American democratic ideal can
thing is to bring religion to those who ism
emerge
only through the finest relig-
have no church affiliation, and who
otherwise could not be reached by a ious forces. Crucified upon the Cross
of
Gold,
it is about time that our peo-
religious appeal. Some other way ple should
be resurrected to a newer,
must be provided to bring a religious
better
and
finer life. This can come
message to the great American mass- by the popularization
of religion, and
can
be
secured
by the appropriation of
Possibly, this distribution of relig-
business
methods.
ious ideas may be found in radio. Per-
Religion may learn much from busi
haps it may be found by proper use
of the moving picture. Possibly, it may nese!
he found by a wider and more gener-
ous use of the newspaper columns.
MORNING PRAYER
Finally, it may be found by using the
public schools. Then I say this I do not
wish to be misunderstood. I realize We thank Thee, Lord, whose care has
kept
that nothing could be further from the
American viewpoint than to teach sec- Our homes in safety while we slept,
tarian religion in public schools. But And pray that through this long, long
day,
I also realize the fact that our chil-
dren are entitled to a religious back- Thy loving hand will guide our way.
In
school,
at play, be near us still.
ground. I believe it is possible to find
will.
those religious ideals which all men And make us wish to do Thy Amen.
hold in common, and that these may
then be "distributed" among our peo-
ple when they are of the most impres- Fathers are a crown to children, and
so are children a crown to their lath-
sionable ale.
Never before, I believe, has the ethi- ers.—Talmud.
A. an oil burning mechanism
Nokol today offers guarantees
of economy and 46.0'
grouched by no other home.
heating device. Its fuel cow is
less than that of hard cool. It is
aim to the best of our knowl.
edge less than that*/ anyother
ml burner regard!"n of the
grade of oil used.
Nokol eon be installed in any
type of home.heating plant—
hot wafer, steam, warm air
n. eapor.withoui alterations.
Nokol
built oil burnin
TO UNDERSTAND this you do
not have to be an engineer. But you must
understand it to buy an oil burner.
To eternize a pin do not put it in the
flame 11 you do so it becomes sooty.
flotil the pin close to she lower part
of the flame and it gen red •hos
out soot. It is heated by radiant Mat
which is quicker and cleaner.
O
IL HAS BEEN USED as fuel for
•■
The success of automatic oil heat.
ing for the home dates from the
day the Nokol combustion chem.
bee was perfected. It is radically
different from any other method
of burning oiLlt meant a complete
reversal of previous oil burning
practice. It is fully patented and
exclusive with Nokol.
mi. combustion chamber con.
fines a very large flame (the flame
would be from 10 to 24 feet long
if allowed to burn openly) in • very
small space (from one to two cubic
feet). It reaches the 1600° neces•
eery for the proper combustion of
oil in 30 seconds. To do the same
thing with • refractory brick lining
in the boiler requires hours-With
an open flame burner this temper.
attire is in many cases never reached,
because an efficient automatic oil
heater should not operate more
than an hour at a time.T his is done
without preheating the oil,with its
consequent carbon and loss of fuel.
It Is done without the application
of any pressure on the of line.
The Nokol flame Is confined to
the combustion chamber. It does
not touch the boiler surface. It act.
entirely by radiant heat. If an oil
flame is allowed to touch the
boiler surface, which never
reaches • temperature much higher
than 212? the boiling point of
water, it coagulates and forms soot.
Soot represents • loss of fuel value,
It means dirt, and insulates the
boiler surfaces.
The Nokol combustion chamber
produces practically instantano.
°tidy an odorless, smokeless, soot•
less llama Its high efficiency is no
sponsible for the low operating
cost of Nokol. It enables us to use
a grade of fuel higher than most
burners dare use. It enables us to
use the grade of fuel necessary for
automatic heating service at the
lowest cost.
•-• 60 years industrially—in factories, on ships,
in locomotives. For 53 years engineers attempted
to adapt the two industrial methods of burning
oil—the vaporizing or preheating method and
the refractory brickwork method—to the home
without success.
THEN 7 YEARS AGO came Nokol.
-A- It brought an entirely new method of burn-
ing oil—the Nokol combustion chamber. The
success of oil burning, of automatic oil heating
for homes, dates from the day when the first
Nokol, with its combustion 'chamber, was
installed.
W HAT HAPPENED? In 7 years
Nokol became a nation-wide institution,
with 22,000 owners, in 48 states, 900 cities, 6
foreign countries. Nokol grew as a result of the
service it rendered to home owners.
S
OMETHING ELSE happened also.
Nokol revolutionized home-heating meth-
ods. It developed an entirely new market. To-
day ther re 347 manufacturers of automatic
oil bu ers. In other words Nokol built a new
industry. It built oil burning.
BUT THERE ARE only three meth.
ods of burning oil—preheating, lining the
boiler with firebrick, or using a combustion
chamber. The latter method is exclusive with
Nokol. It is fully patented, and may be used by
no other oil burner, except under license.
CONSEQUENTLY the other 346
CONSEQUENTLY
have had to fall back upon
and revive one of the two other methods, meth-
ods which have been in use for 60 years, and
which prior to the appearance of Nokol had
never been considered successful for home
heating. These methods are no different today
from what they were in the past.
YOU HAVE READ this,
W HEN
if
you want to know the technical rea-
sons for the success and uniqueness of Nokol,
then read the technical description to the left.
But what interests you is not how it is achieved
but the result.
"PLACE US' IN A SUNLIT CORNER"
By RABBI MOSES FISCHER
A pious rabbi, the Talmud relates us, was wont to clot
his daily devotion with the fervent supplication:
"Be Thy will, 0 Lord, that we be placed in a sunlit and
bright corner and not in a dark, obscure, unknown nook "
The effusion of a rabbi many centuries ago, in an ag ■
and in conditions totally different from ours, expressed also
in terse, concise language the thoughts, desires, yearning,
and longings of the faithful Jew whose interests are not
entirely absorbed, even in the high festivals, by the ebbing
and flowing tide of his personal fortune but whose concern
and loving regard reaches out and dwells upon matter,
affecting the well-being of Israel at large of, as the sainted
Dr. Schechter coined the phrase, of "Chabolu Israel."
For "a bright and sunlit corner," for a "spot under the
rays of the light-giving and life-sustaining world orb, the
sun," the heart of the Jews aches, longs and prays on the
threshold of each new year as it emerges from the womb
of time.
For "a spot under the sun," not in its German versiun
meaning the martial conquest and subduance of the earth :
not in its British interpretation signifying the sole rule of
the oceans; the Jew prays and yearns for a spot under the
sun in its Jewish term, implying first and last the King-
dom of God, the Brotherhood of Man. the Rule of the Law
of Love, Justice and Righteousness. The sanctification and
consecration of human life, lifting it into the realm of
spirituality, purity and altruism.
Hark, the tones of the Shofar! With majestic earnest-
ness and seriousness they reverberate the spaces of Israel's
hallowed synagogues and houses of worship. They an-
nounce with their thrill and thunder the supremacy and
sublimity of the Divine rule, providence and guidance.
"The Lord is our king, the Lord our lawgiver, the Lord our
helper." The correlatories, the natural and inevitable ef-
fects of our faith and belief of a Divine Intelligence creat-
ing, sustaining and ruling the universe, are: The moral
freedom and spirituality of man on the one, the good will
righteous conduct of each and every human being created
in the Divine Image toward his fellowman of whatever race
and nationality, on the ()tiler hand ;" "for a corner of light
and sunshine" in order to work out in its own soul and to
transform on its own soil and social order his grand ideals
and religious truths into standards and forces of collective
and individual life and conduct that the Jew prays, pleads,
pours its soul forth on Rosh Hashonah.
But it is not for the realization and actualization of its
religious ideals alone that the Jew invokes the Divine bless-
ing on the greatest of days in its annual calendar. It is
also for Israel as a people, as a nation, as a member of the
family of nations, that the Jew prays for a corner of light,
"for a spot under the sun," for air, freedom and virility
as the very essential conditions of a wholesome normal and
self-unfolding life for the Jewish people. It is only too
long that Israel sorely misses a sunlit, light-suffused corner
for its rule on Zion Thy holy mountain. May Thou, 0 Lord,
give and grant appreciation, glory and honor to Thy peo-
ple. How did the rabbi pray? "May it be out fortune
that we be placed in a "light sunlit space" and not in a
dingy, dark corner."
True to the ancient national characteristic to the world-
view and life-conception which taught the Jew not to heal
with contempt the body, the physical part of his being,
but to look upon it as equal partner in the structure of his
life even on this day of spiritual revival, the Jew does not
detach himself from the human element in him; he does
not overlook the justified needs and wants of the body.
The Jew learned from the dim inception and beginning
of his history to esteem and to lay due emphasis upon the
development and unfoldment of his body. The adage,
"Cleanliness is next to holiness," or "In a wholesome body
alone lives a wholesome soul," had nothing new for the
Jew. His sages taught him. "The Torah was not given to
Angels but to men." The ideal of Israel was therefore not
the "angelic" man deprived of all human qualities but the
harmoniously, ideally developed and cultured man.
Therefore the New Year's greeting for "a happy, sweet
year." Therefore a prayer for a long life "to be inscribed
in the Book of life." Therefore supplications for "the dew
of the heaven and the fatness of the earth," for the bless-
ing of womb and breast, for a bright, blessed home and to
comity for body and soul. God grant it habitation, that
Israel is in sore need of a firm fixed ground beneath his
feet; a ground unshaken and unmoved by each storm of
history by the rage and fury of the nations clashing each
against the other. It is but too long that Israel became
figuratively and actually the wanderer of the age, "the
tribe of fleeting feet," that the multitudes of Jacob were
and are crowded in "obscure dark nooks" in the mellows
of the Mohammedan, in the spiritual social and geograph-
ical ghettos of the Christian countries. It is too long that
the Jew sickens, suffers, languishes in the want of the chief
requisites of life. There is no port or harbor but over-
crowded with the unfortunate seed of Abraham in the
quest of search of that natural possession which is even
the blessed gift of a bird: of a home. No boat is sailing
on the highways of nations on the ocean but some of its
cargo consists in transporting the children of Israel to some
new and distant unknown country where they are not
wanted, where their presence will soon tend to create and
foment hatred. "The nook of darkness" substitutes in the
life of Israel "the corner of light." Whereas formerly was
said' "There was light in all the habitations of Israel," at
the present the phrase descriptive of the Jews is the dark-
ness which envelops them becomes thicker and more in-
tense. It is not natural that the Jew shall pray on Rosh
Hashonah that the ancient prophecies may be fulfilled,
that his feet may land on a hosptiable shore, that he may
finally arrive "to his rest and heritage." Hark! Listen!
The Jew prays: "May Thou, 0 Lord, grant it."
YOU HAVE MADE UP your mind
A your home will be oil heated in the near
future. You are faced with a definite choice.
You choose one of three methods. One of the
two revivals or the one which built oil burning.
I
F YOU WANT to be certain of
having your Nokol by fall, get in touch with
us today.
Very convenient terms of payment are offered if desired
6-
AUTOMATIC HEAT CORPORATION
Northway 4192
6534 Cass Avenue
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and Guaranteed by AMERICAN NOKOL COMPANY, Chicago
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