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CLIFTON MIMI • CINCINNATI 20, OHIO

11- EPETROIT EWISFI 11-RONICLE

5686

1925

THE ONLY JEWISH NEWSPAPER PRINTED IN MICHIGAN

Section Five

DETROIT, MICHIGAN, FRIDAY, SEPTEMBER 18, 1925
r
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-- and atisfactory
sane
proram by morning and ight
a smal l group of which originally was a part of life
n

VOL.XVIII. NO. 17

— _

business that the greatest economies
have been achieved, where raw mater-
ials are whipped into finished pro-
ducts, with elimination of all unneces-
sary waste, and with the aid of high-
powered machines in the hands of abil-
led workers. The production depart-
ment of religion is that department
which concerns itself with taking tho
emotions of mankind, raw materials as
it were, shaping and moulding them
into something finer and better. It Is
the production end of religion that
must concern itself with taking the
base and brutal emotions of men and
women, and in the shortest, quickest
and most efficient manner revamp
them.
Just'as the raw materials of religion
are the human passions at their wont,
just so the finished product is man-
kind glorified and spiritually 'Unta-
inted.
It is in this production process that
religion may learn a lesson or two
from business. It may learn to free
itself from unnecessary sentimentality
—to free itself from unnecessary mo-
tion, to do its work as quickly as pos-
sible, and to do it on the largest pos-
sible scale.
The second division of modern busi-
ness is that of exploitation, 'spreading
broadcast a knowledge of goods or
service, and a proper appreciation of
their value.
The best product cannot be sold an-
MILTON M. ALEXANDER
leas its merits are brought to the at-
of l ■ eisure gave way to a mad struggle tention of those who are to consume it.
for economic supremacy. The trades This is the great educational process
that were based upon handiwork be- which has played an important part
cam e revolutionized by the invention in shaping the economic life of our
of modern machinery. The isolation time. It is known as "Advertising."
and separation of great communities Through the medium of the modern
was wiped out by the introduction of magazine, and newspaper, the virtues
mot ern means of communication and of business products are brought to
trai asportation. The limited scope of the notice of the masses.
Here again religion has a great lea-
tho Light and knowledge was broadened
by the introduction of printing, and son to learn Lunt business. To be
adoption
of
almost
universal
popu-
sure,
such exploitation costs great
the
sums of money, and such sums have
ler education.
nd
so,
while
the
world
and
its
hab-
not
been
generally forthcoming. But,
A
its of life underwent a constant and without them it is scarcely conceivable
plete
change,
religion
found
itself
that
a
religious
understanding shall
co
in a new setting, calling for a new progress as it should. The people of
sentation
and
a
new
interpretation.
our time are hungering for some
pre
F requent and sporadic attempts spiritual force which will make their
has e been made to apply certain of lives brighter and more placid. They
MO dens business methods to the fur- are literally waiting to be sold on this
p
the ring of various religious and sec- great force. Religion need only sread
tar ion programs. Great national and this message to find a ready and will-
int ertiational organizations have been ing market.
It is not the most reasonable thing
for mad, press bureaus have been es-
tat fished, occasional advertising cam- in the world to believe that this great
gns
have
been
started,
but
outside
force
which we know as religion,
pa
of the natural effects upon religious which has so happily affected the lives
;anizations
of
modern
economic
of untold millions, can exert an equal-
ori
on thod, little progress has been made. ly good influence upon the world at
In spite of the work of the churches large? Here indeed, is the most sale-
an d the religious educational forces, able of all productions, with a more
th. fact remains that the people of popular appeal than any article that
merles, and of the world, are but has ever been advertised in "The Sat-
all ghtly affected by religion or relig- urday Evening Post." In almost any
io us influences. There are none I am city, the church announcements are a
au re, who would question the fact that regular part of the Saturday news-
ot in modern existence is based princi- papers, but these are not advertise-
Ps lly upon an economic or commercial ments of religion—they are advertise-
vi ewpoint. We hardly take our relig- ments of certain services that are be-
to n more seriously than we do our poli- ing held—and unfortunately they are
ti ce. Yet, those who have glimpsed often even less than that—frequently
ai its opportunities, and at the values praising and puffing the minister in
of religion in modern life, would not charge with no more dignity than
esitate to say that here is a force might be expected from a circus acro-
w hich is not only more important than bat, or a vaudeville comedian. To be
ny other, but which can hold out more sure, people that are attracted to
romise of happiness than even the church may draw from it a measure
moat
far-reaching profit of a business of inspiration, but this is not selling
Ti
religion! Religion can be sold only
nterprise.
How can religion be popularized? by bringing to the masses concrete ap-
ow can it be efficiently presented to peals and promises of the part it will
t he people? How can it be freed from play in their lives.
he fetters that at times check it in its
The church is in itself only a means
nfluences? flow can it be made a live, to an end. And, all too frequently
this fact is lost sight of—all too fre-
l it hrobbing force in our modern life?
I would not presume to answer these quently our churchmen regard the
uestions, with the voice of authority. church as the end in itself, and they
am but suggesting how the applies- devote more time and thought to the
ion of certain basic business ideals upbuilding of the church, than they do
would go a long way to spread religion to the great ideal back of it. In bus-
and an appreciation of its power.
iness there is a term that is widely
Broadly speaking, all modern busi- used—"Waste Circulation." By this
ness is divided into three great divis- term is meant circulation in sections,
ons: production, exploitation and dis- and among people who cannot be ex-
ribution.
(Continued on page 2.)
It is in the production of modern

g
together to itself became hardly more than a
s
men gather
cannot be successful unless the pro-
live better and die earnest, pious
men may
more bravely.
If religion can provide study and interpret according to their of
mere
to life. The
mysteries
duct or the service offered has a popu- which
the incident
Metaphysicians,
Alchemists
and
lar appeal, or a definite usefulness. such a program, it has a most appeal- light, the Word of God•
Just as the lawyers of America ' Kabalists, gave way to the searching
And, so the religion of business may
logic
of
science.
The
old
familiar
life
offering.
be recognized as an earnest effort to ing To
understand the situation in study the laws of man, as revealed by ,
By MILTON M. ALEXANDER
satisfy the needs of the people.
which religion finds itself today, one court decisions—just as the inerchants
.
What is the business of religion?
must recognize the fact that the or- read the laws of trade as revealed by
Mess is based on the worship of Mam-
There are those, I take 1 ,
The answer to this question must ganization of religion, and the concept their statistical charts—just so these
would be quick to say that religion coon—the god of gold. He wi ll
of religion itself—are products of a patriarchal figures still foregather to
be
largely
determined
by
the
particu-
may learn nothing from business— you that the religion of business is to
that the things that apply to one are do your brother before your brother lar viewpoint of those who consider it. different civilization from ours. The interpret the Laws of God. The basis
organized religious forces that have for their debate never varies—it is al-
The
late
Mr.
Bryan
told
us
that
the
foreign to the other—that here are has a chance to do you But the peso-
Sallie. What did God mean
t0 different and distinct fields of ac- imist of whom I speak is happily not business of religion is to accept the survived through the years are those ways the
that were at a time when habits of —and hove would God have us act?
word
of
the
Bible,
in
its
narrowest
t eity, talking a different language— the prophet of commerce; the real
To he sure, these groups are very
s asuring values by a different stand- prophet of modern business is the one possible interpretation. The Funda- mankind were restricted in a sense
ile d, with a different aim, and differ- who sees in commerce an opportunity mentalists, generally, tell us that it is which to us of today is hardly under- small, and are constantly growing
ar
smaller.
The sons and grandsons of
the
business
of
religion
to
restrict
its
ent objectives. It is my purpose to for service—one who realizes that un-
standable.
the patriarchal figures no longer ma•
try to indicate how religion and busi- less business is economically sound, scope to the findings of the Fathers.
The world at different times, and in
cern
themselves
with an interpretation
There
are
Modernists,
so
called,
who
ness have much in common, and how socially constructive, and ethically
tell us that the business of religionIs different places, has been absorbed in of scripture. They are more likely to
each may profit by contact and emote- conducted, it cannot achieve real or
to concern itself principally with the a militaristic program, in an almost restrict religious activity to infrequent
Bon of the other. lasting greatness.
higher criticism. universal study of metaphysics and visits to their houses of worship.
The religion of business, as I see
Perhaps in approaching this sub-
There are those who seem to think alchemy, and finally at times in a su-
But, there was a time when the
ject we may well ask ourselves these it, is to serve rather than to sell—to that the business of religion is the preme conviction that the principal chief business of the Eastern world
two questions: First, What is the Re- make life better, richer and more building of Gothic Churches, and huge business of life was to study the Word lay in this constant study of religion.
ligion of Business, and second, What comfortable, by the ready interchange tabernacles. Others seem to think of God.
It was a truly religious environment
In my own experience, I do not know
is the Business of Religion? of merchandise and service.
that both the Old Testament and the
that it is u matter of raising funds,
pessi- Without business, the modern world so that the "benighted Heathen" may of any more appealing picture, than New Testament were written,
Ask your modern American
..
mist, and he will tell you that the re- could not exist. Salesmanship, as it be svaed for the white man's ar that which one may find in the Ortho-
But, gradually, the face of the world
ligion of business is to make the most is generally known, has little oppor- dise. The busies
underwent a change, and the thing
n s of religion, as it don synagogues of our big ci
money and the least investment. lie tunity where it is not backed by a appears to me, is to provide a safe, throughout the country, when every
will tell you that the religion of bus- sound economic demand. Advertising

What Religion May Learn From Business

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