PAGE SIXTEEN
ORM ICLE
DODGE BROTHERS
ESTABLISH A NEW
PRODUCTION MARK
of his Boston temple for the larger
congregation of newspaper readers.
Bruno Lessing and Allan Dale, dra-
matic critic of the Ilearst papers are
By DAVID BARZELL
of course also Jewish.
Another columnist who has just
Park Row—historic newspaper cen- paper—an enterprise whose primary made his debut but whose future Million Cars in First Nine Years Is
ter of New York, is not so much a purpose is to cover the news of the seems pregnant with promise is Max
World Record. Executives Say.
Lief of the New York Illustrated
New York center, as it is a national world.
The story of the Times is remark- Daily News. Lief is only a year or
rendezvous. For New York itself is
One million cars built and sold in
not in a truer sense a city as it is an able in that its success is due to meas- two out of the university, but his work
amalgam of the cities of America— ures almost totally divergent to those is already attracting general atten- the first nine years and 11 (lays of
production.
tion.
of the cities of the world. Like the of other American newspapers.
Daniel Nicoll, publisher of the Eve-
This is the latest achievement of
ocean, which it adjoins, all the rivers The shrieking sensations, the
of American life flow into it. screaming headlines, the syruppy sub ning Mail, is a product of the seething Dodge Brothers, Detroit, who thereby
East
Side.
Nicoll
who
started
with
add another to their long list of nota•
The Jewish division of New York stories, the comic strips, are as taboo
the Mail, as carrier boy, and rose to
newspaperdom (1 confess I do not to the Times as pork to the pious Jew. an important post, withdre•.v when the ble contributions to the automobile
like group divisions, but for the pur- The Times will have nothing to do Mail was sold. Dr. Burnley, now un- industry.
It is a world's record.
poses of this article such a classifica- with that type of circulation bait, yet der indictment for alleged pro-German
No other manufacturer, according
tion may he useful) bears ample evi- despite its policy, the Times has forg-
connections
during
the
war.
After
to
official figures shown by Dodge
dence to this contention. ed to its present rank at the pinnacle
the "house cleaning" of the Mail, Ni- Brothers' executives in support of
When winter intensifies your
Take some of the leading figures of of American journalism.
coll
manic
to
its
aid,
and
by
one
of
the
their contentions, has achieved the
Jacob Magidoff of the Jewish morn-
New York newspaper life. Adolph
most herculean teats in modern jour-
Ochs, father of the present New York' ing Journal has recently written a nalism, succeeded in rescuing that pa- one million mark so soon after the
desire for closed car warmth and
Times, as a native of the good south- book in which he assails one of the per when its readers were quitting it completion of the first car.
Dodge Brothers began production
ern city of Chattanooga, Tenn.; Her- most prominent Yiddish editors in the like a sinking ship following the ex-
protection, remember that Dodge
on Dec. 4, 1914. Car No. 1,000,0011
bert Bayard Swope, executive editor country. In order to reach the mass pose of Burnley.
rolled
off the final assembly line Dee.
of the New York World, is a Missouri es, this editor, 51agidoff says, has de-
S. J. Kaufman, "Roundthetowner"
Brothers Type-B Sedan is almost
product; Simeon Strunsky, the brit- wended to the lowest levels of the of the Eevening Telegram, is a well 13, 1923—nine years and 11 days
liant managing editor and essayist of masses himself. That it may be said known newspaperman. Isaac Don later.
as inexpensive to own and operate
Strong public demand has given a
en policy of the pa
the New York Evening Post, was born is not the infrequt
r circulation. That Levine, Herman Bernstein and Sam- constant impetus to Dodge Brothers
in far away Vitebsk, Russia; Daniel per seeking large
uel Spewack have all done notable production from the very start. At
as an open touring car.
Nicoll, publisher of the New York however was not Ochs way. Instead, work as foreign correspondents of the
the outset they were oversold—and
Mail, is from New York's own East Mr. Ochs developed the news service,
press.
have been ever since, despite enlarge-
Side; Moses Koenigsberg, general launched the book review departmnt, metropolitan
The comics are of course a promi-
The prIre IS $1250 f n. b De' rolt—$1297 50 debve red
manager of the multifold Hearst or- now an integral section of so many nent part of general newspapering ments which have converted a factory
ganizations, was born in New Orleans papers, enlarged the financial depart- and the work of Rube Goldberg, Kes- of some 20 acres of floor space into a
and raised in the colorful border city ment, and raised the tone of the paper ler and Hershkowitz speaks for it- great industrial city employing 20,-
000 men and having a floor space of
of San Antonio, Texas. : generally, and the masses—or at any
self.
more than 100 acres. Only a few
But the list is too long to enumer- rate, a very respectable portion—
months ago a large new assembly
ate. The story of the Jew in Journal- came up to his level—and bought the
plant was placed in operation, in-
ism of the metropolis is a genuine ro- paper.
When Mr. Ochs entered the New
creasing plant capacity to approxi.
mance and throws the lie into the face York field , the tendency in newspap-
mately 1,000 cars a day and placing
of those who assert that the Jew can. ering was distinctly towards the
Dodge Brothers in a better position
not assimilate himself into the stream screaming headlines and towards sen-
than ever before to build their Aar(
of American life. For the press is the sationalism instead of towards care-
of the huge output scheduled for
keystone of America. The American ful and more complete reporting of
1924.
takes as naturally to his paper as to the news of the world. Someone has
While factory officials are please(
his baseball or his motor car. While said that Mr. Ochs taught the press Washington Assembly Proves at the attainment of the one minim
newspapers abroad are read mainly something new M journalism.
But
. Mr.
.
mark
in so brief a period, they attacl
Most Successful in History
by small classes here and there, here, Ochs diagnoses his contr.' ni ion be
far greater importance to the far
through the length and breadth of the ter. "I did not teach the press any-
of Organization.
that more than 90 per cent of the firs
nation, the press holds sway. No ham- thing new—I merely showed them
million cars are still in service.
let, so small, but has its newspaper. something they had forgotten."—that
This is the point that interests th
Measured in terms of achievement,
Child and grownup, man and woman, the primary purpose of a daily news-
public, they maintain, for it is em
look for it almost as regularly as for pt. apipn. was not to stun with sensation enthusiasm and scope, the thirty-sec- phatic evidence that quality produc
ond
annual
assembly
of
the
Jewish
breakfast or dinner.
or even to compete with the valdeville
lion has always had preference ove
All great editors, Arthur Brisbane
in arousing laughs—but rather Chautauqua Society, which was quantity production in Dodge Broth
brought to a close in Washington, D.
has said, have been thoroughly
to purvey "all the news fit to print." C., on Thursday, Dec. 27, was per- ers works, even when the most heroi
quainted with the Bible. Whether the to Recently
prominent part played by the people a group of mid-west newspapermen haps the most successful ever held measures were being adopted to in
crease plant capacity to meet the in
j
of the Book in metropolitan ournal-
by the organization.
km is due to their kinship with the as
their
paper.
The the
Times
The 150 delegates in attendance creasing demand.
i .. to
this
vote idael
ranked
first, with
New
It is also more important than mer
authors of the Book or because their York World second. World, "fiends represented congregations in 19
acquaintance with the Book—or not, and there are not a few such, would states and 33 cities: from Connecti- numbers to the automotive industr
the fact remains that the part of the perhaps prefer the World to the Times cut to Texas and from Michigan to as a whole, as it is indicative of
constant betterment of the product, 19
Jew in the editorial world, particular-
ying the fact Missouri.
ly that of New York city, has been but there is no and
gainsa
The onening exercises were held at compared with the early days of to
the W orld are the
a very conspicuous—and I believe— that
Times
the temple of the Washington Hebrew perimentation and unreliability.
leading
New York dailies.
two the
In almost every town in the com
a very creditable one.
he late Joseph Pulitzer, that Aus- congregation on Sunday evening,
The story of the coming of Adolph , Orion
Dec. 23. Unable to be present in try, and in many abroad, there ai
Jew,
who
like
Milton,
grew
blind
r
Dodge
Brothers cars of 1915 and 191
y
Ochs from the compaativel
in his devotion to his work, was the person, Dr. Henry Berkowitz of Phil-
hattan oo ga, and his - founder of the World, or at least the adelphia, chancellor of the Jewish production, with hundreds of thoi
southern city of Chattanooga,
sands
of
miles to their credit, still gi
building
of the paper which today pus founder of the World as it is known Chautauqua Society and founder of
b
scones concededly the greatest pres- today. The World from the day when the ornanization, sent a greeting in ing faihtful daily service. Naturall
the
people
in these communities kno
tige
American
journalism
is a who
tale Pulitzer
I
At in the
age of 20,
Mr. Ochs,
stepped to the helm of its af- which he said:
"stranger than fiction." fairs, has always been one of the most
"For over three decades, the Jew- about the cars and point to them
evidence of a conscientious effort I
launched himself on the sea of jour- aggressive battlers in behalf of causes ish Chautauqua Society has labored the part of the manufacturers to bui
to apply the spirit and the method
which it believed to be right.
per carrier boy, be- w Mr. Pulitzer in his will stated the of this movement for popular educa- a product more and more worthy
nalism as a newspaper
THOMAS J. DOYLE
came the
t publisher of the Chattanooga ideals of the World, as follows: "An tion among the Jewish people. general public acceptance.
"When you consider the number
Times.
that should always fight Through its pubications, its reading
WOODWARD AT MARTIN PLACE
JEFFERSON AT NENE
But it is a long jump from the own-
rogress and reform, never toler- courses, its correspondence school, cars lost annually through fire al
ership of the Chattanooga Times
to for
GLENDALE 7117
EIMEW0017 4460
Amer-
ate progress
iniustice or corruption, always and above all, through these assem- other forms of accident," said a Dolt
the building up of the New Yak Times
Brothers executive who is attendii
Ica comparable
to that
at one
demagogues of all parties, never blies, it has effectively aided and gtiid-
Norwoodward Motor Co., 9115 Woodward—Northway 5782
rank
in time fight
which
has obtained
a ran
belong to any party, always oppose ed both parents and teachers in the the Automobile Show, "this is really
8534
Jos
Campau—Empire
4083
Northeast Motor Co.,
rivileged classes and public plunder- difficult task of educating the young." remarkable figure. To have 90 p
h d "an-
" e T h eti . ers, never lark sympathy with the
rh w t h hei L h o I d aod ne T ain m de su , n t m
Midwest Motor Co., 7753 Grand River--Garfield 7100
In conclusion, Dr. Berkowitz asked: cent of a million cars still in servi
d a rer"
Gratiot Motor Co., 8226 Gratiot—Lincoln 1172
oTrimtens_ poor, always remain devoted to the "Friends, though the limitations of after nine years—any anyone c
oasts.
th
ea
d
y:ib.
sifi
w
my strength keep me, alas, from con- prove this to his own satisfaction
el in
fatrie in,;e tv h e er n b,Lsattia
wry
yt o ir k k e
htew
to m
pro Nb ir a. blO yct h e s w in r s hoiu s gN
tinuing my active leadership, there is examining the registration records
merely
of can mean only one thing, and that
make cabinets. Rather, the pre-emit drastically independent, never be one dream that fills the quiet days
my retired life. I pray God I may scrupulous care in manufacture.
nence of the Times is due to the fact predatory plutocracy or predatory live to see it fulfilled. It is that the
"It is a well-known fact that no
that Mr. Ochs was one of the few to afraid to attack wrong, whether by vision I have conceived and cherished people never take care of their c(
realize that a newspaper was essen- poverty."
the
way they should. It is party
It will be seen that Mr. Och's ideals of this great service in the cause of
Bally that and nothing more—a news- as to the function of a newspaper do my people and my country may be early true in the case of Dodge Bra
not coincide in all points with those of realized through the Jewish Chautau- ers' cars that they are subjected
the late Mr. Pulitzer. Mr. Ochs be- qua Society. It is an honest piece of the most terrific abuse simply becat
lieved that the public needs mostly work. Will you not help me put this they have the reputation of being a
to withstand it. Knowing this, Dod
clean, hard facts and plenty of them— crown upon my life's endeavors?"
b
and that the public opinion could be
The address of welcome was de- Brothers have never i t lei tated to
In fa
IAA
relied on to do the rest. With Emer- livered by Rabbi Abram Simon of Ow vary Roe.
son, he believes that "light is the best the Washinseten Hebrew congrega- there was no other choice, had th
policeman." Mr. Pulitzer on the other tion and Arthur K. Stern of Phila- been any tendency to depart from
hand never recognized as completely delphia, president of the society, re- ideal of the founders. The car's r
as Mr. Ochs the importance o a more sponded. Rabbi William Rosenau of utation demanded it.
"There are innumerable instan
exhaustive news service. Mr. Pulit- Baltimore declared in his address that
zer's ideal was a paper unremittingly "We cannot express in terms the in which Dodge Brothers go bey(
battling in behalf of the people.
blessings the Jewish Chautauqua So- ordinary manufacturing practices
Both the Ochs and Pulitzer ideals ciety has disseminated far and wide." their effort to produce an exceptio
are praiseworthy—their methods were
Miss Jeannette Miriam Goldberg, car. It is this policy which is resp
different—fortunately. What an un- secretary of the society, reported on sible for the present remarkable
interesting world if all our methods Chautauqua activities during the ord—one million built, and over
per cent still in service."
GMC distribution and mainten-
betook of the Ford car sameness.
year.
The present executive editor of the
ance spans a continent as a
World, Herbert B. Swope. is the son of
guarantee of continued GMC per-
Isaac and Ida Swope of St. Louis.
Mr. Swope is a veteran newspaper
formance to the thousands of users
man, who came into greatest promi-
in all parts of North America.
nence perhaps by his splendid stories
tram the German war front before the
entrance of the United States into the
*Forty-six distribution centers
war.
provide base stations from which
The New York World counts among
its staff a number of other very prom-
the supervision and care of GMC
inent Jewish newspapermen. The let-
trucks are directed.
ters F. P. A. are the synonym all over
the country for brilliant columning.
F. P. A., or Frank P. Adams. is the
Linked to these are dealerships—
more or less un-Jewish name of a per-
with full maintenance facilities
fectly gord Jewish looking young man
which bring the manufacturer's
hailing from Chicago, the city that has
sent so many of its children to the
guardianship to practically every
top in the Republic of Letters and the
individual locality.
principality of journalism.
The name Walter Lippman, who is
now one of the editorial writers of the
There is no section of the land
World, is too well known to require
where GMC trucks operate un-
any extended comment. Lippman is
the author of "Drift and Mastery",
tended, nor is there any point in-
"A Preface to Politics" and other
accessible to factory supervision.
works which were among the first to
turn the light of scientific analysis in
the unfortunately generally sordid
field of politics.
GENERAL MOTORS TRUCK CO.
Louis Weizenkorn is one of the star
Carport:moo
31aler1
General
Division of
feature writers of the World. Weiz-
PONTIAC. MICHIGAN
enkorn is a musician who uses words
*DLetriburion Caters at
far notes. He works with the pen as
Kuhelik, as Elman with the violin.
Lincoln
Akron
•Memphis
His stories may tear at the heart but
•Atlent•
The Buick valve-in-head engint
Mirineapnlis
•
'Birmingham. Ala.
the sigh they beget, like the pain of
•Milw•ukee
•Brooklyn
Montreal Q
the surgeon's knife, heals while it
has been recognized for more that
Boston
New Orient
fluthilo
'New York
Buick Fundamentals
Beaumont. Tease
twenty years as the most econom
Simeon
Strunsky of the Post, auth-
Osh•wa. Ont.
cuts
iM
*Chicago
•Oakland
or of "Post Impressions," which is a
'Charlotte. N. C.
I A firm and stable
•PhiladelPhia
ical and efficient power plant
Cleveland
esti. that hae built • uni-
compilation
of
his
selected
newspaper
Pittsburgh
Cincinnati
formly good car of economic•l
Portland
writings, is one of the most brilliant
Clarksburg, W. V..
price and operation.
With its reduced waterjacketin;
Parkersburg.
W.
V.
'Dallas
wielders of the pen in American
'Pontiac
'Denver
Pressdom. Ile has an easy and schol-
2 A chassis Ito designed and
Rochester. N. Y.
space, more heat is retained
Detroit
coordinated that it perform.
'St. Louis
arly style, as humorous as it is illum-
1M ton
equelly efficiently under all
"Min Francisco
El Pam
inating, that suggests comparison
the cylinders and more power i
condition.
'Seattle
Erie
with Oliver Wendell Holmes.
•Spok•ne
Houston
Solt Lake City
therefore generated.
In the Hearst organization, a num-
a
of body
•IndiantiPtilis
3 A wide vriety
Saginaw
Kan.. City
types that mee t all individzal
ber of the most significant posts are
San
Antonio
"Los
requirement•and ntablish a
held
by
Jews.
Moses
Koenigsberg
is
Shreveport
lee
st.dard of quality and style.
general manager of the International
'Direct Factory Brench.
When better automobiles are buil
News Service, general manager of the
4 Buick Authorized GeTViCII
available everywhere through.
Universal News Service, of the Cos-
out the life of the cm.
mopolitan News Service, of the King
2.23-15-SP
Feature Service—in short, Koenigs-
berg is generalissimmo of the various
BUICK MOTOR COMPANY — DETROIT BRAN
Hearst newspaper enterprises.
"Bugs" Baer, columnist of the
GENERAL MOTORS BUILDING
Hearst papers is a young Jewish
Telotte Buick C
newspaperman, hailing from the Owen a...Gralarn Co.
BernI•Robinson Co.
3911 Grand River
444 East Jan.. Ave.
Quaker City. "Bugs" with his cdd 2343 E. Gd. Boulevard at
Oakland
Louis Rose Buick Co.
West Side Buick
style and incisive comment has
12393 Woodw.d A.., High-
• 636 West Fort
Harley Buick Co.
brought tons of twinkles to the eyes
land
Park
3732 Cass Ave.
of American press readers.
Stanley Krajen
Siegel-Zeckendorf Co.
Dr. Charles Fleischer is a compara-
Pfent • Decker
11620 J.. C.a..
4234 Woodward Are.
8740 Mack Avo.
tively late addition to the Hearst ed-
itorial writers. Fleischer, is a former
Boston rabbi—a graduate of the He.
I brew Union College of Cincinnati,
f • • J'
who has exchanged the smaller pulpit
JEWISH NEWSPAPERMEN OF GOTHAM
DODGE BROTHERS
TYPE-13 SEDAN
1
CHAUTAUQUA HOLDS
32ND CONVENTION
GMC TRUCKS ARE SEVEN STEPS AHEAD
GMC Spans the
Continent
einother Reason 'Why ---.
Buick,will build then
general Motors Truekg