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DETROIT JEWISH CHRONICLE

DORT---Picturesque Figure in
Automobile Industry

There is one picturesque and inter-
esting figure in the automobile indus-
try whose name is always mentioned
with kindly praise whenever automo-
bile men gather to recount the early
history of the business. He is a man
who has never chosen to have his

lion lasted until 1900, when Mr. Du-
rant became interested with David
Buick and others in the Buick Motor
Car Companay of Flint. Mr. Dort
continued to carry on the business of
the carriage company which was then
at its height.
Mr. Dort has always insisted that
his organization strive for quality

bile manufacturerr. The Dort Motor
Car Company occupies a permanent
and unique position in the industry
today largely because of Mr. Dorrs
forceful leadership and striking per-
sonality.
The working forces of the Dort Mo-
tor Car Company probably set a rec-
ord for continuous employment that
few auotmobile organizations can
equal.
Many of the associates of Mr. Dort,
president and founder of the concern
which hears his name, have conic up
with him through the entire 37 years
of the company's existence.
Mr. Dort is a firm believer in the
theory that the attitude of the man
toward his job makes or mars the
quality of his work. The manufac-
turer may establish standards of ac-
curacy, he may supply all known de-

vices for determining and I
these factors; he may eves
most rigid inspection, but r
of his highest aim, if the ir.:
the machines are not toys'
scientious or if they are n, ,
wi t l% hirthie)i(r,rjtobhsa; always tok

•

c t he

, -hart
hi nd

! ,..s.

•

° '"''I

tire interest in the affairs ∎ .1
ployes. Years ago he f.11,

worked out a plan for the Fl , •• h and
d „
trial Mutual Association sib • • op.
crated solely by workingm e n •
•
various Flint factories and
1, k
credited with being the mosi
ful co-operative society es, organ-
ized.
Men, money and machinvn,
the
three big, important factors , o the
production of a motor car, of
these, Mr. Dort holds that it, first
deserves primary considerat , ,,•

GOOD SHOES

For People who care

Ladies or Men

C i

DURANT BOOT SHOP

Durant Hotel Building

PHONE 3355

Uneeda Cafeteria

ALL AMERICAN

118 W. Kearsley St.

Flint, Mich.

J. DALLAS DORT

President
Dort Motor Co.

name blazed in the white light of pub-
licity, but he has always been an im-
portant, if not one of the most impor-
tant factors, in building the automo-
bils business up to its present pro-
portions.
He is J. Dallas Dort, president of
the Dort Motor Car Company.
Mr. Port, now in his 03d year, is
one of the most active leaders in the
automobile field. He is an exception-
ally hard worker and plays just as
hard as he works.
It has been said, and truthfully
stated, that Mr. Dort has given to the
automobile industry more prominent
and successful executives than any
other one man. Ile has been the
mentor of men whose names are now
spoken wherever automobiles are
talked shout. Men like C. W. Nash,
A. 13. C. Ilardy, president of Oldsmo-
bile; C. B. Hayes, president of the
Hayes Wheel Company; Fred Ilohen-
see of Durant, Fred Weiss, president
of Flint Motor Axle Company; T. W.
Houghton, superintendent of Chevro-
let; D. 1f. Averill, vice-president of
Dort and scores of others.
The growth of the Port Motor Car
Company from the days of carriages
and bicycles is an interesting one.
After Mr. Dort and Mr. Durant, the
same Durant who is now head of
Durant Motors, formed the Durant
Dort Carriage Company in 1886, suc-
cess followed immediately. The Du-
rant-Dort Carriage Company grew to
be the largest builders of passenger
vehicles in the world with branches

first; then price. He is more proud
of the fact that many of his cars
which have run 100,000 miles and
more are still runnning than if he
were able to say that he built more
cars a year than any other automo-

DEAD OR ALIVE

You Owe Your Family a Living

Phone 5939

LEAVE IT TO W & W
112 W.

Kearsley St.

AEROPLANE VIEW CHEVROLET MOTORS FACTORY, FLINT, MICH.
Airplane view of the original and main Chevrolet manufacturing plant at Flint, Mich., which covers 1,339,000
square feet and employs 5,900 people. All motors for all the Chevrolet assembly plants, which number seven,
everywhere. This powerful combine. are produce dhere. Four hundred cars are assembled daily at this plant.

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