Page twelve

DETROIT JEWISH CHRONICLE

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H. H. BASSETT,

E. T. STRONG

President of the Buick Motor Car Company

Mr. Bassett has taken a prominent part in the production in all but
about 4,000 of the Buick total production. Mr. Bassett came to Flint in
1907 with the Weston-Mott Motor Axle Company and in 1914 became its
general manager. The Weston-Mott Company was merged into the General
Motors in 1916, at which time Mr. Bassett became assistant general manager
of the Buick Motor Company, succeeding to the presidency in 1919.

Mr. Strong has assisted in the disposition of more than 950,000 Buick
automobiles. He first came to the company as a special traveling repre-
sentative and as branch manager of the Buffalo, Indianapolis and Chicago
branches, respectively. Ile stepped into his present position as general
sales manager in 1916.

FLINT, the Home of BUICK

By H. S. DANIELS,
Director of Publicity, Buick Motor
Company.

Twenty years ago the motor car in-
dustry was showing the first faint
signs of life. A little handful of in-
ventors, many of whom worked at
some other craft by day, toiled far in-
to the night on their crude models, ex-
perimenting, changing, learning.
Many of these early efforts were un-
rewarded, and few of the pioneers
have survived the twenty years. But
the history of those who have prosper-
ed is one full of achievement so strik-
ing that it has no counterpart in the
annals of business.
It was in those uncertain days that
the Buick Motor Company had its ori-
gin, in a little shop and with small
capital. Today its foundries and ma-
chine shops, its labratories and heat-
treating plants, its many factories and
service buildings stretch their length
for more than a mile beside the rail-
road, in parallel rows four city blocks
in breadth. Its product is sold each
yea by the hundred thousand and is

used in every nook and corner of the
world.
From the first, the Buick Motor
Company has been an exponent of the
Valve-in-Head principle of motor de-
sign, and throughout the whole period
of its existence it has steadfastly de-
veloped that principle. The fine Bu-
ick cars of today, with their refine-
ments and ease of operation, may
seem to have little in common the
basic principle of design, developed
steadily and surely through twenty
years of patient effort, until the name
Buick has become synonymous with
Valve-in-Head as it has become iden-
tified with power, economy and relia-
bility.
In the same way, the factory itself
has been developed ,until the manu-
facturing system has reached tremen-
dous proportions and the manufactur-
ing methods have been placed on a
truly scientific plane.
For many years it seemed impossi-
ble to keep pace with the rapidly
growing demand for Buick cars, and
every season it was necessary to make
large additions to the factory build-

ings and to rearrange the various de-
partments for larger and more effi-
cient production.
In the main, this is still true, be-
cause the possibilities of improved
manufacture are never exhausted and
each season brings with it some ad-
vancement in building that contributes
its share to the improvement of qual-
ity or reduction of manufacturing
cost.
But as the factory is now arranged,
it is easy and simple to make additions
of space or equipment without inter-
fering with the arrangements of ot-
her departments. Straight line pro-
duction is followed to the letter in ev-
ery department, and Buick production
methods and conveyor systems are
everywhere known for their excel-
lence.
Entering the main office building of
the Buick factory, the visitor finds
himself in a spacious lobby, quietly
and conveniently equipped for the re-
ception of visitors with business to
transact. This feature, in fact, sounds
the keynote of the entire modern
structure.

The main entrance is featured by a
marble vestibule with huge. bronze
doors leading into a reception room
with marble floor, walls in paneled
wood and with rich furniture to match.
At the rear of this room are the ele-
vators, while on either side are long
hallways flanked by offices, all with
outside light. The purchasing and
production department offices occupy
the entire first floor.
On the second floor is a lobby simi-
lar to that on the first floor. The ar-
rangement here is also similar, the
space being devoted to the executive
and sales offices. On the left are the
suites of the president and his assis-
tants. On the right are the various
sales department offices and a room
for visiting dealers.
The accounting department eiccupies
the entire third floor and the fourth
floor is given over to the engineering
department, with its complete and
modern equipment.
The second and third floor: are con-
nected with the factory by nouns of
covered bridges of fireproof construc-
tion to facilitate intercourse between

1 : B - UICKTIOTORtCOMPAN,
rurir

muoirGAN

SUPPOSE THIS BUICK PLANT WERE IN YOUR TOWN

To •iau•live the i....141 of the Buick plant at Flint, think of a mile and • half in your town extending over a breadth of four
typical blocks Then
you will have to
• ide• of how the transplantation of such an area of buildings would appear in your midst.

Inthe1
clod( roe
bah men
no details
feet to nu
art!
The loth
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laid out of
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washrocms
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Outside
vitrified bri
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sills of buf
entrance do
are of gran
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and second
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throughout
nen.
The inter
the factory
designing a
engineering
are most co
cry unit in
kk shops.
Designing
into two ma
rise or then
teal stink,
day service.
At this I
know that ti
direct the w
Buick car a
veering stal
signing the
motor car.
Order the
engineering
a greater sin
tory itself a
op scientific.
equipment fc
materials. f
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of carbon or
have install
for testing t
materials. I
ointment an
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electrical de
that make me
trio spark a
to show its
Lubricating
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that has a he
ton—are he
through the
paratus, in tl
prove and to
hanism.
All this eci
the endless ex
Minn that i
ass, has helps
if to
posy
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engineering
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