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PAGE FOUR
'NEWS' CAMPAIGN SHOWS
HOW THE CHESTERFIELD
CIGARETTES ARE MADE
paper and foil around the cigarettes;
and finally, the ingenious apparatus
by which the extra glassine air-tight
wrapper is put on.
The manufacturer frankly confesses
in his advertisements that these are
but a few of the many iniporatnt steps
in the making of this good cigarette,
regretting the lack of space to tell of
the care and cleanlinesa in every gel)
all along the line and to chronicle the
enormous investments in tobacco, fac-
tories and equipment that make a pop-
ular price possible on this truly great
cigarette.
But it is safe to assume that when
this campaign has completed its
schedule, the public will he thoroughly
conscious of at least two important
conclusions, namely, that taste is a
matter of tobacco quality, and that
Chesterfield contains the finest selec-
tion of high-grade Turkish and Do-
mestic tobaccos ever used in a cig-
arette selling at its price.
how Chesterfield cigarettes are
made, as revealed by the camera, has
furnished the material for a new and
decidedly Interesting series of adver-
tisements recently placed by the Lig-
gett & Myers Tobacco Co., in roto-
gravure and illustrated Sunday sup-
plements in the newspapers of the
larger cities.
In showing photographic details of
the many processes involved in manu-
facturing their famous Chesterfield
brand, Liggett & Myers have for the
first time made use of the rich fund
of "news" material which underlies
the cigarette industry.
The "camera campaign" proves con-
clusively that to buy tobaccos, then to
cure, condition, age, blend and "make'
the finished cigarette is an art and a
science far more Involved than is ap -
parent to the average cigarett e
smoker.
For instance, photographs from
Turkey show how the ripe tobacco
used In Chesterfields is picked leaf by
leaf, strung on threads, appraised by
expert buyers and finally baled like
precious silks for shipment by steamer
to the U. S. A. Then also are shown
scenes in the auction warehouses of
the South, where buyers of long and
practical experience go to judge the
color, weight and texture, and eventu-
ally to purchase the fine Domestic leaf
that goes into the exclusive Chester-
field blend.
From that point on, the camera un-
covers an amazing panorama of man-
ufacturing details—pictures showing
how domestic tobacco is dried out in
hogsheads for storage; aging of
Domestic tobacco In storage ware-
houses; the mixing of the Turkish and
Domestic tobaccos; cutting machines
which cut or shred the mixed tam ,
COR ; cigarette-making machines which
turn out 400 Chesterfields a minute;
cup-making machines which form and
paste the "cups" or outer packings;
Packing machines which wrap the
The
S
Gasoline
Saver
S. &
REJECT RABBI WISE
PLAN THAT U. A. H. C.
ADOPT HIS COLLEGE
Proposal of Free Synagogue
for Co-operation Meets With
Union Disapproval.
COMMUNICATION DENIES
NEED OF NEW SEMINARY
Say American Judaism Can
Beat Be Served by Sup-
port of H. U. C.
CINCINNATI. — The Union of
American Hebrew Congregations is
in receipt of a proposal from the
Free Synagogue of New York City
suggesting that Dr. Stephen S. Wise's
proposed Rabbinical Seminary be
taken under the wing of the union.
WARSAW.—(J. C. B.) — A new The terms of the proposal include a
wave of insurrectionary banditism is budget of $45,000 to be provided by
reported from Ukrainian sources, al- the union, complete independence on
leging that the Iletman Zabolotny has the part of the new seminary, a 20
made a fresh attack on Uman, near per cent representation for the union
Kiev, killing and capturing a large on a self-perpetuating board, and Dr.
number of Communists.
Stephen S. Wise to be president of
the pew school.
RIGA.—(S. C. B.)—Soviet forces
This proposal is the most recent
have captured the insurrectionary development in the negotiations that
Zabolotny and his staff, according to began in May, 1921, when the union
official Moscow advices.
was ljrst appraised by the Free Syna-
gogue of its intention to establish a
WASHINGTON.—(J. T. A.)—The new rabbinical seminary.
Upon receipt of this information
Palestine General Post Office has just
announced the inauguration of a fort- last May the executive board of the
nightly mail service by airplane from union appointed a committe to con-
Palestine to Mesopotamia, according fer with Dr. Wise and to ascretain
to a report received by the Depart- the reason for endeavoring to estab-
ment of Commerce from Consul lish an additional school for the
Southard at Jerusalem. There has graduation of reform rabbis. This
been a military service over this committee consisted of Daniel P.
route for some time, from Cairo via Hays, Adolph S. Ochs, Ludwig Vogel-
Palestine and Transjordania; this an- stein, Ben Altheimer and Judge David
nouncement merely opens the service Leventritt, all of New York City, and
Alfred 51. Cohen of Cincinnati, the
to the public.
president of the board of governors
of the Hebrew Union College. This
committe met with a committee of
the Free Synagogue, of which Dr.
Lee K. Frankel was chairman and of
which Dr. Stephen S. Wise was a
member. The two committees dig.
cussed the situation at length. Mr.
Hay's committee, representing the
union, endeavored to dissuade Dr.
Wise from embarking on this ven-
ture, setting forth the utter lack of
necessity for another reform rabbini-
cal school in America at this time.
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Packard resourcefulness in producing
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We are sure that this group of eight inimit-
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which are certain to give the new Packard
a position of overwhelming advantage.
Offers Proposal.
The committee of the Free Syna-
gogue could not be dissuaded from its
original purpose, but offered the pro-
posal above mentioned as a basis of
co-operation between the union and
the Free Synagogue.
The committee representing the
union placed this nroposal before a
conference of members of the execu-
tive board of the union and members
of the board of governors of the He-
brew Union College, which took place
in Cincinnati on the evening of April
1. This conference unanimously
adopted a resolution which expresses
the firm belief that the interests of
American Judaism can best be served
by a greater and more adequately
sunported Itebrew Union College
rather than by starting a new insti-
tution.
Mr. Hay's committee embodied this
decision in the form of a letter which
was sent to Dr. I,ee K. Frankel, chair-
man of the Free Synagogue commit.
tee. and which follows in part:
"In accordance with my last letter
to you, dated March 29, Ludwig Vo-
gelstein and I, representing oar com-
mittee, went to Cincinnati for the
nurnose of consulting the governing
bodies of the Union of American He-
brew Congregations and the Hebrew
Union College regarding your plan
of onening a rabbinical college in
New York City and your proposal for
co-operation.
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THE FOLLOWING ARE SOME TESTIMONIALS RECEIVED:
Detroit, Mich., March 20th, 1922.
S&S Gasoline Saver Co.,
601 Detroit Savings Bank Bldg.,
Detroit, Mich.
Gentlemen:—
Just a line to let you know how the S&S Gasoline Saver is oper-
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or about 16 1-3 miles to the gallon; all but 20 miles of this run was
city driving.
doing all that is claimed
I am satisfied that the Gasoline Saver is
Yours respectfully,
for it.
G. A. ERNST,
3292 Helen Ave., Detroit, Mich.
Pontiac, Mich., March 15, 1922.
Grounds of Request.
"We explained to the gentlemen
with whom we conferred in Cincin-
nati that our committe had met with
the committee of the Free Synagogue
of which you are the chairman, and
that our committee had endeavored
to dissuade you from establishing
such an institute of religion. We re-
peated to them the grounds upon
which we made this request of you.
First, that the Hebrew Union College
fulfills all the needs of the situation,
its training being adequate, its facul-
ty distinguished, its location ideal.
Secondly, the Hebrew Union College
is now an historical institution; its
graduates number over 200, occupy-
ing the vast majority of the leading
Jewish pulpits of America; its claim
to the gratitude of American Israel
is based on achievements not to be
set aside easily nor to be disposed of
lightly; the institution founded by
Dr. Isaac 11f. Wise has an inalienable
claim not only upon the allegianc: of
every alumnus of the college, but
upon every congregation belonging to
the Union of American Hebrew Con-
gregations, and upon every roan in
the Liberal Jewish ministry; in short,
that it is absolutely necessary to
unite all efforts in the support of the
Hebrew Union College.
"Further. we made clear to them
that we had pointed out to your com-
mittee that the college represents a
large financial investment in excel-
lently equipned college buildings, an
unequalled library, and that it would
soon have a dormitory. All of these
are necessary feautres of a college,
and the results of many years of
painstaking effort and immeasurable
sacrifice.
S&S Gasoline Saver Co.,
Detroit, Mich.
Gentlemen:—
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A. L. TRAVIS,
15 Howard St.
Worcester, Mass., Dec. 1, 1921.
S&S Gasoline Saver Co.,
Detroit, Mich.
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GENERAL OPTICAL COMPANY
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Mr. L E. Blenco, Mgr.,
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SAM MOLIN and BENJAMIN A. LEVIANT, Repressoteires
Main 7858
The price of the new Single-Six five passenger touring is $2485 at Detroit
The new price of the Twin-Six touring is $3850 at Detroit
Packard Motor Car Company—Detroit Branch—Jefferson East at
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St. Antoine
CKARD
ASK THE MAN W HO OWNS ONE
ay be deemed desirable by the gov-
rning bodies of the Jewish Institute
f Religion and the Hebrew Union
C ollege, or the faculties thereof if
o empowered.
"5. The CniOn of American He-
b rew Congregations shall make neces-
ary budgetary provision for the Jew-
sh Institute of Religion for the first
hree years of this agreement, the
b udget shall be the minimum sum of
$ 45,000 per annum. At the expira-
ion of thre years there shall be a re-
a ppraisal of the budgetary needs of
he institute.
"6. The officers of the institute,
ncluding its president, Dr. Wise,
hall, upon the acceptance of the plan
h erein proposed, place themselves at
he disposal of the officers of the
union for the purpose of securing
funds for the maintenance of the Ile-
brew Union College and the Jewish
Institute of Religion, all funds by
them secured to be credited to a joint
college and institute fund.
Cnoference Opinion.
VERA GORDON AND DORE
DAVIDSON COMING HERE
Detroit. Dore Davidson enacts one
of the principal supporting roles
For their Detroit personal appear-
An event of interest to lovers of the ance, Miss Gordon and Mr. Davidson
stage and screen of Detroit is the an-
nouncement that Vera Gordon, Am-
erica's most celebrated Yiddish screen
actress, with Dore Davidson, are com-
ing to Detroit soon to appear in per-
son and on the screen in their latest
screen success, "Your Best Friend."
Both these fine artists became
famous overnight, one might say,
through their work in the Fannie
Hurst story, "Humoresque." since
then, they have been creating rules in
many screen successes. In "lour Best
Friend," Vera Gordon once more is
assigned the role of a Jewish mother,
who lives in moderate circumstances
on the East Side. At the urging of
•
--IF.
her two suns, she moves to a beautiful
West End apartment, and it is here
that Miss Gordon portrays a charac-
ter so loving, no pathetic and wonder-
ful that she is bound to be remember-
ed for her work long after she leaves
will offer an actual dramatic scene
from the picture, "Your Best Friend,"
a scene full of intense interest and
dramatic suspense.
WHY PAY LARGE '
GAS BILLS?
="-
"This proposal for co-operation as
well as its underlying principles were
fully and carefully considered. The
opinion of the conference is summed
Grosse Pointe Electric Co.'
up in the following declaration, which
was unanimously adopted as the
sense of those present:
"'The best interests of American
Judaism will be conserved not by
founding a new institution, but by
strengthening the present support of
the Ilebrew Union College.
"'Should it become necessary at
any time in the future to establish
another institution for the training
of rabbis, such an institution, in or-
Complete Outfits and Supplies at
der to become "an activity of the
List Prices.
Union of American Hebrew Congre-
We have some DeForest Stage
gations, co-ordinate with the Hebrew
Amplifiers in Stock.
Union College" (these are the words
13031 EAST JEFFERSON
of the proposal of the Free Syna-
Hickory 786
gogue committee) could under no
circumstances be under the self-per-
petuating control of a single congre-
gation, but, as is the Hebrew Union
College, would necessarily be con-
Plain Taupe
trolled by the Union of American He-
brew Congregations, composed of
Used two months; 7 ft. by 12 ft.
more than 200 congregations repre-
senting and speaking for Liberal Ju-
663 Hazelwood, near Second
daism in America.'
Northway 1811.M
"Our committee will make this
Free Syagogue Proposal.
declaration of the conference the
"We stated to the meeting that basis of its report to the executive
seemingly all of our arguments had board at its next regular meeting in
Ford Men and Highland Park
failed to influence your committee June. As you know, our committee
Radio Fans
from proceeding with its plans, but was appointed by the executive board
that you had expressed the hone and of the union last May when that body
desire that the situation still permit. received a communication from the
6 Victor Are. Hem. 8156
ted some form of co-operation and, executive council of the Free Syna-
Selling radio standard equipment
as a basis of such co-operation, you gogue contemplated the establishment
and accessories at list prices.
submitted the following proposal:
of a Jewish Institute of Religion for
"1. The Jewish Institute of Re- the training of men for the Liberal
ligion. a school for training for the Jewish ministry."
Jewish ministry, established by the
The letter is signed by Daniel P.
A. D. HILLMAN
Free Synagogue, is to become an ac- Hays, chairman. Alfred M. Cohen
Real Estate Exchange Specialist
tivity of the Union of American He- and Ludwig Vogelstein were present
I exchange what you have
brew Congregations co-ordinate with at the conference and concurred in
and do not want for what
the Hebrew Union College of Cin- the above. David Leventritt and Ben
you have not and do want.
cinnati.
Altheimer, members of the commit.
Cash
for Land Contracts and
"2. The Jewish Institute of Re- tee, who were unable to attend the
Mortgages.
ligion shall be an independent and conference In Cincinnati. have read
Mtn. ins,. ./
2 13 naremono
"
autonomous institution and no ar- the foregoing and fully concurred
rangement or agreement of any kind therein.
shall qualify its independence or
limit its autonomy.
KOVNO COMMUNIST
"3. The board of trustees (in
ORGANIZATION FOUND
number from five to 25) of the Jew-
KOVNO—(J. C. B.)—The police
ish Institute of Religion which, being
Granite and Marble
created by the Free Synagogue, shall consider that they have checked the
thereafter remain a self-perpetuating growth of a communist organisation
by
the
discovery
and
arrest
of
the
body; shall include representation of
not more than 20 per cent of its leaders of their secret organization
number to be appointed or elected here. A large printing press and
564 Winder Street
by the Union of American Hebrew great quantities of literature in Yid-
Phone Cadillac 48
dish, Russian and Lithuanian have
Congregations.
"4. There shall be such Inter- been confiscated. The imprisoned
The Only Jewish MONUMENT
leaders
include
a number of Jewish
change of professore, students and
Dealer in Detroit.
arrangement of student credits as communists.
RUG, FINEST QUALITY
FORBES ELECTRIC CO.
Received of .-..—. --
A ddress
1 1 1 1 1 1 1h
MANUEL URBACH
Monuments
Aft,
"
"
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PALLADIUM PRINTING CO.
Printers and Publishers
"The Only Democratic Newspaper in Central and Northern
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176 W. First St., Oswego, N. Y.
Clark Morrison, President
January 23d, 1919.
Empire Economy Co., Inc.
Syracuse, N. Y.
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