A merica ffewisk Perla&Cal Otter canoe AViNUIL • CINCINNATI 20, OHIO bETROIT LIMB IfRONICL E MICHIGAN'S JEWISH HOME PUBLICATION Section Two DETROIT, MICHIGAN, FRIDAY, JANUARY 20, 1922 VOL XI. NO. 9 1922 AUTO SHOW WILL BE GREATEST MAUFACTURERS AND DEALERS PREPARING TO OUT-DO THEMSELVES NEW BRANDS OF CARS MAKE BOWS AT SHOW Prices Range from $475 to $17,000; Many Newcomers Among Motors to Be Featured. New brands of motor cars making their bows in the Detroit Auto Dealers' Association's twenty-first annual Auto Show, Jan. 21 to 28, in the Morgan & Wright building, Jefferson, at Bellevue, range in price from $175 to $17,000. Compared to last year's show this is below the minimum price of any car exhibited and far exceeds the maximum a year ago. The lowest priced car among the newcomers is the new four-cylinder Gray, listing at $475. It is exhibited by the Charles E. Baker Corporation, Detroit distributor. The car has some features not found in cars of less than $500 and was one of the big attractions at New York where it was exhibited in the Ilotel Commodore. A touring model and a chassis will be displayed. Highest in price will be the three Rolls-Royce cars, bearing $17,000 price tags, which the Thompson Auto Company will exhibit. The models to be displayed are a town car in cream color, trimmed in black ; a new enclosed drive five-passenger cabriolet in blue black ; a seven-passenger limousine in celestial blue. New mechanical features of the Rolls-Royce include two flywheels, the forward one being engaged at high speeds to re- duce vibration, and a brake adjustment, which is installed on the frame and brakes can be adjusted without getting under the car. DECEMBER PROVES BEST I r MONTH FOR PACKARD '6' L There are 1,171 employes of the Cadillac Motor Car Company, De- troit, who have been with the com- pany more than five yaers. This fact was revealed by II. H. Rice, president Of the company, at the recent silver and gold medal banquets which are given each year in Decem- ber in honor of the men and women who have completed five and 10 years of continuous service with ths com- pany. Figures given at the last banquets revealed the fact that 812 employes had been with the company live years or more; 283 had been with the com- pany 10 years or mare, and 79 em- ployes have been with the company 15 years or more. Gold medals and rings were given to 05 employes who had completed 10 years Of service with the company at the banquet in December, 1021, and 271 silver watch fobs and silver rings were given to this number of employes who had completed five years of con- tinuous service in the past year. Year after year the Cadillac has steadily increased its prestige—and this prestige is in a large measure due to loyal 'workment familiar with tasks in which they take a great pride. "December, usually one of the slow- est months for automobile sales, proved to be the best month we have had so for for Packard Single Six deliveries," says II. W. I'eters, gen- eral manager of Packard-Detroit branch, "since they were introduced One I' a year ago." "We not only held our new car sales up but did a very good used car business. While the truck sales con- tinued light, indications are for an early spring demand and the truck prospects are in a very optimistic frame of mind and are looking for goad business in the immediate fu- tu re. "The fact that Single Six sales have kept up right through every- thing, convinces us that there was a real demand for a "Pride and Owner- ship" car that operated economically. Satisfied and enthusiastic owners are accumulative advertisement that is ir- resistible. "Our total business for December reached $250,000, which is double the total we had in December, 1920. In the last four months—September, Oc- tober, November and December—we have done a total of $1,280,000 of lousiness, the best four months the Detroit branch has had since 1919." Another new car in Detroit shows is the new Rickenbacker Six, which will From its lowly beginnings the Au- be shown by the Cunningham-Rich- burn has arisen to a point where it ranks among the leaders. ards Company, Michigan distributors. Buick Motor Company, Detroit This brand of motor car, bearing the branch, and its dealers, will have an name of Cant. E. V. Rickenbacker, exhibit of the Buick line of four and president of the company manufac- six cylinder models in open and turing it, has some new features. Like closed types, and will also show a the Rolls.Royce it has two flywheels stropped chassis in operation. Due on the engine. to changes in prices and new models, the Buick will be One of the show Cylinder Aircooler. Another newcomer is the six-cylin- attractions. The Cadillac Exhibit. der air-cooled car which W. J. Cadillac. Motor Car Company will Doughty, for 10 years a Detroit dis- tributor, is manufacturing. It is exhibit its new series 61 in both open tagged D. A. C. (Detroit Air Cooled) and closed models, and the pioneer and will sell in the $1,000 class. Its eight-cylinder line will have a new price tag for the coming show, hav- ing recently announced a reduction. The Case six and the II. I'. S. lines will be exhibited by the Weisman Mo- tor Sales Company. Leonard 11. Or- loff Company will exhibit the Chand- ler line, including the recently an- nou nced small six which has been ad- ded by the Cleveland factory. In addition to its Rolls-Royce cars the Thompson Auto Company will show the full line of open and closed Chalmers and Maxwell cars. The Maxwell line will be a show feature, as the factory recently brought out a new model, with more graceful body lines than any previous members of the famous family. The Detroit Chevrolet branch and its dealers will exhibit the full line of this popular priced car, including some new closed models recently an- Stuber-Stone & ('o. will nounced. show the new model of the Columbia Six line, which was one of the sen- sations at the New York .Show. The Detroit Electric will he exhibited by the Detroit branch and a full line of the Detroit-made product will he on the show floor. Crosstown Corpora- tion will show two lines of eight cyl- R. H. WILLIAMS, inder ears, with open and closed mod- Secretary D. A. D. A. els of the Daniels and King families. Dodge Complete Line. pow, plant is a "twin three" and Dodge Brothers will, as in former the car sets a new minimum price years, show a complete line of stock mark in the air-cooled field. Among the 300 classy motor cars, .models, but the Dodge booth is ex- pected to be a popular spot in the which will greet the show visitor on entering the vast second floor of the show due to the recent announcement Morgan & Wright building, are the of a pending price reduction, retro- brands of motor cars which have been active to Jan. 1. Thomas J. Doyle exhibited almost every year since De- will show the line. In addition to the troit had an auto show. All types of Cray line the Charles E. Baker Cor- motor cars from the two-seater road- poration will show the Dort line, ex- ster to the seven-passenger touring, hibiting all the models of the 17 se- ries of the Flint factory, for which and front the modest two-seater coupe to the lordly seven-passenger limou- the firm is state distributor. Hugo ITIbrich Motor Company will sine will be found within the four show a car which is new to Detroit walls of the second floor. Mechani- showgoers, the Durant. The four- cally the engine types range from the moderate priced four-cylinder, through cylinder models of the Durant fancily will be exhibited. This is a Michigan the sixes, to the multiple cylindered product, a new factory having been eights and twelves. Seven .makes built in Lansing during the year, by will show eight-cylinder engines, with W. C. Durant. Another car making its show debut will he the Earl, from Jackson, which will be exhibited by the Earl Motors Corporation, Detroit distributor. The Earl has replaced the Briscoe of other years and incor- porates some new mechanical and body ideas. Walter J. Bomb, of the Bemb-Rob- inson Company, has the largest amount of exhibition space of any firm in the show. Ile will show a full line of the Essex Four, including the new coach model, and the Hudson Super-Six models, both of which were recently reduced in price. The De- troit-Franklin Company will show a line of open and closed models of the pioneer in the air-cooled field. Potts Motor Sales Company will have a dis- play of the open and closed models of the Haynes, the first American au- tomobile. Apperson Eisht and Elcar. The Apperson Eight and the Elcar, both Indiana products, wlil be dis- played by the Breed-Speicher Com- pany, Detroit distributors, in both open and closed models. A. D. Moore Motor Car Company, will show two rn and lines of lectrics, the Milbu R. & V. Knight Sales Rauch &e Lang. CHARLES W. HATHAWAY, Director D. A. D. A. Company will display the Moline, Ill., factory's line of sleeve valved engine cars. Williams & Hastings, Inc., Hupmo- bile distributor, with its dealers, will make an exhibit of the famous four- cylinder line, which • number of years completed a tour around the one manufacturer exhibiting a 12. The Auburn, • car which started world, when roads in America and in a modest way in Auburn, Ind. Asiatic countries were almost hnpas- more than a decade and half ago, will sable. The Nash-Michigan Company will be by away r Wilson. D. A . D. A. CHIEF LONG SERVICE MARKS CADILLAC EMPLOYES OPTIMISM AUGURS BUSINESS REVIVAL By C. D. HASTINGS, I M President and G Hupp Motor Car Corporation DETROIT AUTO SHOW ATTAINS MAJORITY ON ITS 21ST YEAR To attempt anything like adefinite and comprehensive prognostication of D. A. D. A. Annual Event to what 1922 holds in store for the au- be Staged Jan. 21 to 28 tomobile industry and all of its many Morgan & Wright Bldg. ramifications is, I take it, much too big a job for any single individual to Detroit's Auto Show has attained undertake. its majority. The exhibition of au- I 11111 forced into such a conclusion, tomotive products in the Morgan & not sum much because of the unsettled Wright building, Jan. 21 to 28, is the conditions which have prevailed since twenty-first of its kind. It is the the ending of the war as for the rea- eighteenth show staged by the De- son that I am fully aware that it is troit Auto Dealers' Association, next to impossible for a manufacturer which was organized in 1905. to forecast general conditions without In spite of the fact that the Auto being influenced by prejudice and bias Show has lived for 21 years it has arising from the affairs surrounding never had a permanent home. The his own company. first three shows were held in the Then, too, it would, indeed, he the bight Guard Armory. In 1905 the height of folly for one to suggest that show was shifted to Riverview Park. the manufacturing and production In 1906 it settled down for an eight- policy of any one concern should be year run at the Wayne Gardens, its formed entirely on the good or bad nearest approach to a permanent general outlook for the coming year. home. In 1911 the I). A. D. A. moved Those policies should be based on the northward for the first tine. expert knowledge of the manufacturer The 1915 Show. as to the sales assets and liabilities of The 1915 show was at the Detroit GUY 0. SIMONS, his own concern, which in many cases Lumber Company plant on the west President D. A. D. A. are quite remote from those affecting side, while 1916 shifted east to the the industry as a whole. 1905 site in Riverview l'ark. In 1917 For example, the plans of Hupp the D. A. D. A. obtained the Billy Mobile Car Corporation call for the Sunday Tabernacle in Grindley Feld building of twice as ninny cars this and took the show northward again. In 1916, the war year, the show be- year as in 1921. Such an increase in production ing again homeless, Guy 0. Simons tendered the use of the Simons Sales might be regarded as an indication that the Ilumnoltile people are of the Company service station, keeping the show north, the location being Cass opinion that the industry is entering into an era of unprecedented prosper- at Willis. In 1919 the Crosstown garage on John It housed the show. ity—that times are returning when In 1020 the show again moved into motor cars will be sold as rapidly as the Ford Branch building, at that they are manufactured and that the makers will never be able to build time in the hands of its present own- ers, the 'Fisher Body Corporation. quite enough of ((tom to supply the After having a run of four years in demand. the northern section of the city, the It is perfectly obvious that 1 would show in 1920 again shifted to the east, hesitate a very long time before ad- to the Morgan & Wright building. vising my fellow manufacturer to Due to the fact that the building was adopt a similar policy. In fact, I still under construction at the cus- would have to know as much about tomary show date, the "latest" show his company as I do about our own before 1 would care even to mention such a program for his guidance. That is why I accept the invitation to furnish a 1922 forecast of automo- tive conditions with not only consid- erable hesitancy, but also with con- siderable doubt as to whether any - worth while significance may lie at- tached to it, insofar as its helpful application to the general trade is concerned. To me, one of the most encouraging elements entering into the situation, as it affects the future, is what I con- sider a most pleasing degree of con- servative optimiso that seems to per- meate the minds of the executives of many of the older and better estab- lished companies. . last year The trying times of the or so have, I hope, eliminated that (lenient of irresponsibility, of unwar- ranted and too often positively fool- ish enthusiasm which has worked more harm to the recognized stability of the business than all of the other adverse conditions combined. It is the old story of the survival of the fittest, and once the industry is ridden of its evil elements, the fu- WALTER J. JUDD, ture is by no means unpromising. D. A. D. A. T I am convinced beyond doubt that there will he a gradual business of the 20 then held was run a year awakening during the coming months ago, the date falling March 19.27. which will be beneficial to every de- The Scenic Settings. serving unit among the automotive This year finds the show playing makers. The all-important conference in its second engagement in the big Washington cannot help but have a plant of Morgan & Wright, which salotary effect on business, if it con- again gives Detroit a show commen- cludes as favorably as the early prog- surate with its importance in the au- tomotive field, as the second floor of ress of the parley would indicate. Admission Reduced to I've-War Price All over the country, there is evi- the building, where the show is stag- dence among the buyers and while, of ed, contains 150,000 square feet of course, certain sections will be much exhibition space. Scenically the show more slow in returning to normal will have its most gorgeous settinga than others, we can, I believe, assure in the years it has taken to attain its ourselves that conditions even in the majority. Harking back to 1902, we find that hardest hit districts, will be on the the show was put on by three men, mend rather than on a decline. But, briefly, the situation is cer- William E. Metzger, Seneca G. Lewis tainly not as had as sonic of the more and Edward McMaster. Several years ago Mr. Metzger retired as a pessimistic may portray it. On the contrary, it is decidedly en- dealer and his participation in the couraging for those manufacturers shows lapsed until this year when the who actually merit a demand for their veteran and pioneer Detroit dealer re- in America. Pierce-Arrow cars, fa- will be shown by William E. Metzger product, who ha'" neither abused pub- turns as president of the company ex- mous in the high-priced field the and William IlurIburt. Mr. Metzger lic confidence during the fat business world over, will he exhibited by Wil- was an exhibitor in the first show held years nor disappointed their consum- liam F. V. Neumann & Sons, and as by the 1). A. I). A. 21 years ago. The ers during the lean ones. Merit of the product will be the usual the Buffalo line will have an air Studebaker Corporation will show its of distinction. Another new-corner complete line of six-cylinder cars, the keynote of the successful selling argu- to Detroit Shows will be the Wills South Bend-Detroit factories produc- ment. The day of exaggerated statements Sainte Claire line of eight-cylinder ing three types of sixes. As in for- cars, produced at Marysville, which mer years, the Studebaker was one of and flamboyant appeals to unintelli- the most popular cars in the New gent buyers is, I devoutly hope for the York show and has for years been good of the trade, gone forever. We, of Ilupmobile, look forward one of the magnets for the Detroit with full expectancy to a busy year, showgoers. lots of the keenest kind of competition, The Paige Sales & Service Com- pany will have its display of the and withal a pleasant and profitable Paige-Detroit line in open and closed year. TWENTY FIRST ANNUAL DETROIT AUTO SHOW ALL NEXT WEEK JANUARY 21 to 28 1.10RCAN C WRICHT BLDG. JEFFERSON AVE. AT BELLEVUE have all models of the four and six- cylindered Nash cars from Kenosha, and also the eight-cytindered Lafay- ette at the show. The Marmon-De- troit Company will exhibit the open and closed models of the Indianapolis made car. Last year the Marmon ex- hibited its models in miniature cars, marvels of their type. Miller-Judd Company, In addition to showing the Liberty Six family, will have the Peerless Eight on dis- play, having recently taken over the state distribution for this famous Cleveland-made product. The Lib- erty line will be attractive, as the Detroit factory had new models at the New York Show and will have the Gotham exhibits here. The Oakland Sales and Service will display a full line of the Pontiac-made six, show- ing both open and closed models. Olds- mobiles will be shown by the Olds Mo- tor Works, a full line of the descend- ants of Detroit's first big production car being on the floor. Willys-Knight and Overland. Simons Sales Company will show both the Willys-Knight and Overland lines from the Toledo factory. New prices since the last show and me- chanical refinements during the year, will make the open and closed models of the two lines show attractions. The Packard branch will have some spe- cial body jobs exhibited on "twin- six" chasses and ■ full line of the single six models. With a recent price reduction Wagner Bros. will have a complete exhibit of the Knight, the pioneer in the Knight engined field HARRY R. GRAHAM, Vice-President D. A. D. A. models, including some special body models. This series of the Paige line has attracted considerable attention during the year, because of the change in body lines and also its mechanical refinements. Hugh O'Dsrnnel will have the Jor- dan family on exhibition at the show, Ever since New Jordan started build- ing cars in his Cleveland factory the line has been distinguished by its body lines and the attention given to the details of body building by the president of the company bearing his name. Another car which promises to be one of the drawing cards at the show is the eight-cylindered Lincoln. This line of cars, built by the Lelands, will have an added attraction due to the recent announcement by Henry Ford that he planned to purchase the fac- tory to make the Lincoln the leader in the high-priced field. It will be exhibited by the Detroit factory branch. G. W. CUSHING ENTERS ADVERTISING AGENCY George W. Cushing, advertising manager of the Hudson Motor Car Company and Essex Motors, has re- signed to enter the advertising agency field with the firm of Barton, Dur- stine & Osborn, Inc. He will join the Buffalo office about Feb. 1. Mr. Cushing has been active in newspaper and advertising work in Detroit for over 12 years. For the past five years he has been with Hud- son. Prior to that he was advertis- ing manager of the Federal Motor Truck Company, editor of The De- troiter, at the Detroit Board of Com- merce, and for three years with the editorial department of the Detroit News. He has been active in all ad- vertising movements and since 1919 a member of the Board of Directors of the Audit Bureau of Circulations. H. H. SHUART, Manager D. A. D. A. hiblting the Wills Ste. Clair. The only dealer showing this year who has participated in every one of the pre- vious shows is William F. V. Nen- mann, who was associated with Wil- liam E. Metzger at the beginning of Detroit's show history. The present day exhibit is a sedate and stately display of automotive (Continued On Page 5.)