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PAGE TWO
Twentieth Annual Detroit Automobile Show
The Feature Attraction of the Week
ZSZSIC252S
Numerous Factors
Combine to Make
Exhibit a Success
With more than 300 passenger cars,
100 trucks and 65 accessories, the
1921 show to be staged by the De-
troit Auto Dealers' Association in the
new Morgan and Wright building on
East Jefferson avenue, March 19 to
26, will prove a fitting finale to this
The
year's 'motor tat eXhibal0118.
date for the event bridges the gap
largest one-ffoor show ever held— pamphlet, containing the names of
was expected to furnish sufficient exhibitors and the number of their
accommodation for all exhibitors sections, will be displayed prominent-
without encroaching on the aisles. ly' at the entrance. An information
The clamour for space, however, bureau also will be a feature.
soon exhausted the supply and many
Figures have been compiled show-
prospective exhibitors will be com- ing that there are 14 persons in the
pelled to display their products in United Slates to every automobile
buildings apart from the main show. and it likewise is estimated that of the
Lessons learned at the New York other 13, two or three arc perfectly
and Chicago events are guiding asso- able to buy and own an automobile.
ciation officials and give assurance Statistics shows there are 6,670,000
that the Detroit show will he the last families with incomes between $1,000
word from the standpoint of vehicle and $4,0(0 a year who own and main-
and accessory display, visitors coo- lain automobiles, who find them an
fort and elaborate decorative effect. imperative necessity in their daily
Nlany minor criticisms head at the life and who in their spare time use
national shows have been taken
into account by Manager II. II.
Shuart, of the D. A. I). A., and noth-
ing has been left undone to minimize
the opportunity for fault finding.
Prepare Musical Program.
A. L. ZECKENDORF
President.
The apparent determination on the
part of the 1911 buyers to scan the
offerings with a critical eye of the
expert has been demonstrated at all
previous exhibitions this year and in
order to give full opportunity for in-
spection and examination, Nfanager
Shuart has arranged a musical pro-
gram that will greatly enhance the
pleasure of visitors at the same time
destracting as little as possible from
the liminess at hand that of examin-
ing and buying and selling cars.
Ceremonies in keeping with the
dignity of the event will mark the
opening at which a prominent city
official will be selected to act in the
absence of Mayor Colleens in felici-
tating the association on it's splendid
effort and President A. L. Zecken-
dorf will respond. A special musi-
between winter and spring and con-
fidently is expected to eclipse in point
of 'visitors entertained and in in-
auguarating a real buying movement.
Many factors combine to assure
unprecedented success not the least
of which is the handsome new struc-
ture so admirably adapted to the pur-
pose and no easily accessible by auto-
mobile, street car or bus. The mani-
fest interest in the welfare of the in-
dustry that led officials of the Morgan
and Wright branch' of the United
States Tire and Rubber Co., to ten-
der the use of the building Is attested
in their efforts to speed up contrac-
tors working feverishly to get it into
shape for the opening.
the lives and welfare of the public,I
few there are who have not begun to
question themselves as to whether
they can afford to 111A- 11 an automobile
or whether they can afford not to
own a car.
II is to this class that the shows
throughout the country naturally are
making the strongest appeal. The
confirmed owner and enthusiast al-
ready has acquired considerable
knowledge of his own and other cars
and is well up on automotive details
generally. That person will be a cer-
tain visitor, imbued with the idea of
examining critically all the new im-
provements and refinements offered
by his own favorite manufacturer and
the others who will participate. The
person who does not own his own
car is the one who will necessarily
be the most eager in the search for
the best and most attractive offering
within reach of his purse. And the
question that will arise within every
isitor who does not own his own
car will be "I wonder if 1 am one of
that 11 per cent who should, but do
not, own their own cars,"
Cars Distinctive.
The cars to be shown this year will
H. R. GRAHAM
T
their cars for pleasure and recreation.
Other Statistics,
Statistics also show there are 9,33(1,-
010 families in the United States sit-
uated exactly the same insofar as in-
comes are concerned who do not own
1110011101/i111 5.
Passenger cars and
trucks every minute of every day are
pros ing that they are indispensable to
he distinctive and will mark a record
of achievement on the part of Amer-
ican manufacturers. .\ II things con-
sidered it would seem there could be
ins snore propitious time than now
for es ery•one of the 11 per cent of
non-owners who are able to say 'yes"
to their 0W11 question. W1111
opportunity offered for purchasing
cars on the deferred payment plan
there is little ground left for failure
to become a car owner.
l'he automobile industry today is
well organized in it's facilities for
accommodating prospective Miners
with credit so that any reputable citi-
zen can own his or her own car with
a small initial payment and monthly
installments that will not prove a
hardship, the amount determined sole-
ly by the class of the car purchased.
There are but three qualifications nec-
essary for ownership on the deferred
payment plan. They are Character,
Capacity and Capital. Possessing
these any person can make a down
payment of 25 or 30 per cent of the
price of any car and use his credit
• ITeoraottsa• -••••ss. as••••••• .e•r•tos• as, •t
.
_
-
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in the purchase of the 1110s1 modern
and efficient form of transportation.
The automobile long since has been
graduated from the realm of the mil-
lionaire's toy and the humble citizen
who a few years ago had to depend
on old Dobbin to get him to and
from his home and business or fur-
nish the means for recreation 011
Sunday, today occupies a position
equal to that of his bank president
in that he can use his credit to buy
a car that will take him spinning
along beside his wealthier neighbor
and furnish easy and quick means of
transportation whether on business or
pleasure.
transportation for him-elf and his
salesmen. Figures of the General
Motors Acceptance Corporation show
that approximately 50 per cent of the
cars being sold today are being mer-
chandized to persons of good finan-
cial standing 10111 who have essential
uses for their cars on the credit plan.
Statistics from Michigan, Ohio,
Kentucky and \Vest Virginia show
that 38.6 per cent of sales of passen-
ger cars in cities in those states were
made on the credit plan and 39.2 per
cent of the sales to farmers on de-
ferred payments. The city buyer, the
figures show, uses his credit for 8.7
months and the farmer for 8.9.
Detroit auto dealers and their rep-
resentatives at the show will be equip-
ped with all information covering the
deferred payment plan for the infor-
mation and guidance of visitors.
Exhibition of Trucks.
One of the most interesting fea-
tures of the 20th annual 1)etroit Au-
tomobile Show will be the large ex-
hibit of motor trucks—"The Freight
Cars of the Highway." This exhibit
comprises all sizes and types of up-
to-the minute trucks from the three-
quarter ton express to the monstrous
five-ton truck.
Special features of Ship-by Truck
day to be held on Tuesday, March
2211,1, announced by the management,
include an exhibitors' parade of new
trucks of all types, throngh the busi-
ness districts of the city to the show,
headed by a band. \lotion pictures
depicting motor trucks on the high-
ways will be shown C011ti11110l1Sly all
day in the main auditorium, and will
undoubtedly attract a large crowd of
motor truck dealers, operators, ship-
pers and all those interested in high-
way transportation. One of these
films, entitled "The Neck of the
H. H. SIIUART
Bottle," is of unusual interest, show-
Manager.
ing as it does how motor trucks arc
Credit Buys Automobile.
solving the problems of shippers, boil!'
Credit in buying an automobile is for local and long distance hauling.
just as natural and as logical as credit
Show Attracts Attention.
in building a house. An apt illustra-
The Detroit Automotive Show is
tion is furnished by the business man the largest in the world to show both
who suggested it was just as logical passenger cars and trucks under the
for him to use his credit in purchas- sante roof, tool for this reason, is
ing an automobile as to use his credit attracting a great deal of attention
in borrowing funds to maintain his among motor truck manufacturers
business and in paying for railroad and dealers the country over.
• . -
"IAen though this
the greatest ev er held • Itt la
one of the world's larg, t•
are tunable to accommodat.
half the truck dealers and
=ems suit In Space," Say,:
H. Shuart. - Truck
generally, predict a sm, tl,
normal in:mint-60n as sad
creasing every flay. Train.,
costs cutter into everything e
eat and wear, :std truck it. .
lion of today, is nearly as id,
101' as railroad transportan
u illouhtedly, accounts for the
in creased interest of
lie ill the motor truck."
GEORGE H. ZUVER.
Director.
'Tuesday,
alareli 22nd.
s
Track day at the show, with
•
unusual and sot
ieattlit
peC11. 11 to attract one of On
crowds of the week and II
display of 1111/10f 11. 111:1“ C■01101•,IS
as it does, all styles ;Ind size, Is nith
out doubt, one of the most compre-
hensive exhibits of trucks u'se p -boat
at any shim in the C01110 ry.
t•
4 1-1Kriii•
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Display Space Restricted.
The fact that eleven cars .will bur
given their first Detroit showing,
while two of them will take their
lielont in the realm of quality cars,
under the auspices of the D. A. D. A.,
necessarily will stimulate the attend-
since and the near approach of the
warm sunshiny flays, when thoughts
W. J. JUDD
Secretary.
cal program has beau arranged for
the opening night after which the
exhibition will be 'toned over to visi-
tors and the efforts of officials, at-
tendants and exhibitors will be eon
centrated on the Work of gratifying
their every wish in familiarizing them
selves with the vehicles and acces-
sories 011 display.
Following the formal opening which
has been designated "Opening Night,"
each day will be given especial signi-
ficance in being named for industry
or effort allied with the automobile.
save Wednesday and Thursday which
will be known as Michigan Day and
Detroit Day respectively. Sunday
will be Automotive Equipment Day,
Monday will be Manufacturers Day,
Tuesday will be Ship-by-Truck Day,
Friday, Buy Your Car Day, and Sat-
urday, Old Timers' Day.
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;
Doors Open Saturday Night.
G. 0. SIMONS
Vice•Prasident.
are turned to joys of motoring, bids
fair to set a record. Si sanguine are
association officials of certain success
display space has been restricted in
order to assure aisles and corridors
sufficiently commodious to insure
comfort and freedom from congestion
no matter how great the throngs.
The 150(0X) square feet of floor
space in the exhibition hall—giving
this event the distinction of being the
The doors leading to the exhibition
hall will be thrown open promptly
at 7:30 Saturday night, March 10,
and thereafter the show will he open
every day from 10 o'clock in the
morning until 10:30 at night. Every
detail looking to the comfort and
welfare of visitors has been taken
into consideration and competent at-
tendants and maids will be on hand to
look after the wishes of guests. Cards
will designate the location of the var-
ious exhibits and a large drawing of
the room. showing space numbers
corresponding to those in an official
FACTS AND FIGURES ABOUT DETROIT'S 20TH
Enfranro, Fr•nrA rorthass•. Wathinglon,
ANNUAL AUTO SHOW.
VVILLYS-KNIGHT
Time— March 19 to 26 (inclusive).
Opening—Saturday evening, March 19, at 7:30 o'dock.
Daily thereafter. (Sunday included), 10 a. m. to 10:30 p. m.
10' 1-
• it
Place— New Morgan & Wright Manufacturing building—
East Jefferson at Bellevue, (two blocks west of
Belle Isle Bridge).
Exhibits all on one floor—more space than ever occupied by a
•
Detroit show.
31
1
Number of passenger cars to be exhibited-300.
In refinement of detail, the coach
work is in keeping with the won-
derful efficiency of the motor.
is
THE SIMONS SALES CO.
3946 Woodward
Number of accessory exhibits--65.
Lowest priced car—$395.
It improves with use; stays quiet and
it almost never requires adjustment.
This engine is always ready when-
ever you are.
iti t• •
Number of commercial ears to be exhibited-100.
Value of Exhibits—$2,000,000.
RENT from other types,
DIFFERENT
DIFFE Willys-Knight sleeve-valve
motor runs better the more you use it.
I
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14200 E. Jefferson
Auto Show Spare 49, 59, 75, 76, 77.
tt
Highest priced car—$12,000.
Refreshment booths at North and South ends of building.
Ample facilities for handling crowds speedily and with comfort
to show visitors.
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Two orchestras giving concerts afternoon and evening.
Office of the show, northwest corner of building.
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