PAGE NINE
THE DETROIT JEWISH CHRONICLE
A simple method by which the buyer
of an automobile can find out wheth-
er he is actually getting the things
he wants most in his car is explained
• by Mr. William T, Bush, General
Manager of the Packard- Detroit
branch. By this method, he claims, a
buyer can resist the wiles of the most
hypnotic salesman, and keep himself
from being talked into getting a car
that does not meet his needs.
"Many people go at buying a car
with nothing much to depend on but
their feelings," says Mr. Bush. "A
Auto Maker Lauda Ford Move. Cuts
salesman will expatiate about the
Own Cars 17-21 Per Cent.
good points of his car, and cover tip
the weak ones, and in the end the
LABOR BENEFIT
SEES
purchaser gets off-balance and is like-
UTOMOB1LE DIRECTORY
RIV41131CiiirePIRECTORY [AUTOMOBILE NEWS
"
emite Lubricators "
For All
I
Phone Glendale 7942 1
23 W. Hancock Ave.
1
1
High grade light car.
ITE LUBRICATING CO. 0 I MICH.
Proved by inspection.
VIER ICAN B"'
SIX C.
.
Lincoln Is Called
Vibrationless Car
C. CAR MARKET
650 WOODWARD AVENUE
Glendale 4896
First New Model Introduced;
Kenneth A. Lord Heads
Detroit Branch.
FRANKLIN ASKS
PRICE CUTS ON
RAW MATERIALS
"N IN ETY"
"SALIENT SIX"
Salesroom and Service
Station, 1231-35 Woodward
SMITH-GLINES SALES CO.
Market
•
We only unconditionally
Guarantee Batteries
ly to be 'sold' on some feature that
-
Woodward Ave
tearn Beauty Six 788 Glendale
7460
STEPHENS — McFARLAN
•
Exhibited Thursday fen the first topes Other Industries Will Join is of minor importance, bluepretty
time in Detroit, the new I incoln car
upholstery, or a cigar lighter on the
'Back to Normal'. Plan.
attracted hundreds of persons to the
PRICER
$2 9 .00
TYPES
instrument board. A business man
Detroit branch of the Lincoln Motor
•
6 Volt-11 Plate
would not think of spending hundreds
Washington,
Sept,
24.—A
general
ap-
company. Co-incident with the
$33.00 I •
6 Volt-13 Plate
or thousands of dollars for anything
pearance of the new car emote the Beline in commodity prices was fore. else with as little science as lie often
$39.00
12 Volt— 7 Plate
amiouncemarit that Kenneth A. Lord cam by Secretary of Commerce Alex-
uses in buying a car.
has been appointed manager of the ander, us a result of the announce-
"The efficient way for a man to go
arganiannte which will handle Lin- ment of price reductions by Henry
about myth a purchase is to sit down
ROY R. FISHER, President.
coln sales and service in the Detroit Ford. the Franklin Auto company and
beforehand, and write down just what
territory. The show room is on Wood- New England cotton goods manufac-
he wants from his new car and how Just Off Woodward. Phone Cherry 3328
19
ward at Palmer. Since it became
important each feature is going to be Six Blocks North of Grand Circus Park
known that Ilenry M. Leland, his turers.
Alexander believes that the sharp to him.
son, Wilfred C. Leland, and their as-
"Naturally no two men will agree
sociates, were to again enter the auto- i-ut made In these commodities Is only
about the relative importance, but
mobile industry, international interest a torerunner to a general decline In
they all want the same things in dif-
has been manifested in the under prices.
ferent proportions: appearance, corn•
"The people of the United States
-
taking.
fort, performance, economy, service
In the new Lincoln there is no car have the money and are willing to
and safety. These include every fea-
Used wherever power, speed, economy and reliability
or engine speed at which vibration of ups tui it, but they have reached th e
ture of the car. The next thing, and
Blvd.
are essential.
any kind is perceptible. This result place where they are demanding full
the important one, is to decide how
is attributed to correct principles em-
value for the money they spend," the much each feature should count. Some
bodied in the design of the engine,
want appearance more than anything
Phone Glendale 4121-4122
45.53 Seldon Ave.
precision methods of manufacture secretary declared.
else, for some economy sets an abso-
---
and especially the measures which
Syracuse, N. Y., Sept. 24.—PraIsing lute limit in the choice of a car, and
have been adopted to successfully re-
for others it is of hardly any im-
sist vibratory tendencies by means of Henry Ford's cut In automobile prices
portance. The difference is what
as leading the way to lower price
rigidity of construction.
Axle Shafts, Piston Pins, and Rings for all makes of cars—Wholesale
gives a real market for different cars.
Proper distribution of weight, a low conditions, 11. Ii. Franklin announced
"We have found by experience that and Retail,
chassis with non-synchronizing spring yesterday a reduction of 17 to 21 per
most men will usually think of the
action combined with precision meth- cent on Franklin cars,
appearance of the car first, and figure
ods of manufacture give the Lincoln
JAMES H. FOSTER
I agree with Mr. Ford that prices it at 30 to 35% of the total value of
car riding qualities which it is claimed
Authorized Ford Service and Parts
must some down and the sooner bus the car. Then they will take up per-
Edgewood 3112 •
have never before been equaled. The
formance, which includes speed, ac- 416 to 22 Jos. Campau
car will pull steadily in high gear at loess gets back to normal the better
celeration, flexibility, smoothness, re
speeds ranging from three to seventy- It will be for industry and all the peo.
Guaranteed for two years
serve power and dependability, and
Glendale 7976 liar miles per hour or above, and ple," said Mr. Franklin.
Detroit Sales a Service
Glendale 2646
"It was u great thing that Henry give that about 50%. Safety is impor-
tests have proved that occupants may
HUGHES & WALDNER, INC.
tant,
too.
and
they
will
give
that
ride with ease and comfort over mud Ford did, In my opinion. The In-
;82 Woodward Ans.
Glendale 2201
STORAGE BATTERIES ooa
roads at speeds averaging well above fluence of his action In leading the about 30%. Then it is time to stop
■ Ilrhla•n Illatributora
and think, for they have already gone
•
40 miles per hour.
way In an effort to do away with oh- above 100%, and there arc three ele-
Lincoln cars are produced in eight
PHONE—MELROSE 6236
ments that have not even been men-
body types. The open bodies include
the war will be greater than would tioned.
When Better Automo- seven-passenger touring, five-passen-
L , SL 115z7. ...1!s.t.....3.14. us.
1 ") 1
have been the ease had the Initialise
"On the second attempt, we find, a
biles Are Built, Buick ger phaeton, and three-passenger
Will Build Them."
w. Ova USL Golds. Rule Service on
roadster. The inclosed bodies are the been token by any other man, be- man will scale everything down a lit-
TORAGX •ATTI.
53 East Lafayette Ave. four-passenger coupe, five-passenger cause every man, woman and child tle. and he begins especially to doubt
All Pennies
Phone Cherry 2958
I. MOUNTAIN,
whether appearance is quite so im-
town broghant with an adjustable di- knows of Ford."
Night Phone, Glendale 8231
portant. If he is fairly well-to-do, he
viding partition between the driver
Wages Stay Up.
will finally get a table something like
compartment, single comparment five-
4 and 6 Cylinders
Wages at the Franklin plant will this:
passenger sedan, live-passenger town
Power, Beauty, Economy, Comfort
Michigan Distributors
not be affected by the reduction, but
"Performance, 35; safety, 15; com-
car
and
seven-passenger
suburban
BREED, MUTCHLER, SPEICHER
the Franklin company will Rt Once fort, 15; service, 15; appearance, 10,
limousine.
43.45 Brady St. Phones Glendale 3276-4983
COMPANY
All Lincoln cars are equipped with go to producers of raw materials and economy, 10. Total 100.
Tel. Glendale 7118
1287 Woodward Ave.
"That is for a man who wants the
:XI €75.
an eight cylinder "V" type engine, used In the Franklin car and fight
Detroit Branches: r,s9s,
unit with the clutch and transmission. for modification of existing contracts best service out of a car, regardless
Grand Rapids aranoh, 038 waautagton Ilt. Phone 7840.
20 miles to gallon of gas
of
money.
If
he
has
a
smaller
in-
!lint
Branch,
1303
North
Ilasw
St,
Phone
3811.
The piston displacement of the en- with a view of getting price con-
Instead of 10.
come, his basis will be about as fol-
gine is 358 cubic inches.
cessions corresponding with the de-
20,000 miles to set of three In.
u.SL USL 1.15L • USL 11 Lai. it
lows:
The wheel base is 130 inches for all
crease in the retail price of the nish-
stead of 10,000
"Performance, 30; economy, 20;
cars except the suburban limousine
Depreciation
ed
product
.
50°. Slower
safety, 15; comfort, 15; appearance,
and town cars, which are 136 inches.
Mr. Franklin hopes tiffs effort, if 10, and service, 10. Total 100.
Tires are 35 by 5.
W. J. DOUGHTY, 649 CASS. T I. Glendale 4669. Tel. Glendale 5585.
Joined In by other manufacturers.
"Ile has given up several things,
will hasten the restoration of normal you see, for the sake of the added
ELCAR IN NEW LOCATION.
economy. If he has a still more
busi-
turn
the
tide
of
conditions
ard
The Breed-Speicher company, dis-
limited income he may have to make
a. me r
tributors for Michigan of the Elcar ness.
of
—A I
"The movement, if it succeeds, will economy 50% and get what he can
motor car, manufactured in Elkkart,
the others. But whatever his income
Ind., announce the removal of their be a good thing for labor by stimu-
may be, this method. enables him to
sale sand service station to their new Wing business," Mr. Franklin said.
get just the kind of a car that will
location at 1287 Woodward avenue. He believes there is more unemploy-
give him the most for his money. It
East Grand Boulevard At Oakland
In their new place they will have one ment today than people realize.
is a method by which every man can
of the fine display rooms of automo-
Will Stand Loss
sell himself the right kind of a car."
bile row and their service station will
Temporarily the company will take
be without equal of its kind. They
a
loss
on
material
on
hand
bought
Some men get so friendly with Old
have taken special care to install all
the latest devices to insure careful at figures out of line with the new Man Carelessness that he makes them
AUTOMOBILE COMPANY
price schedule.
acquainted with Mr. Accident, says
work.
Main 8424
Cass and Peterboro
Business done by the company for the National Safety council.
a L. Wmon. MAr.
SPARK PLUG SPACING.
the year ending Aug. 31 amounted to
"AMERICA'S FIRST chit"
Sometimes it becomes necessary to $31.001,565, exceeding that of the
TWELVEs
SIXES AND
readjnst the distance between the year before by more than $14,500,000,
contact points of the breaker. The an Increase of 88 per cent.
common error is that of setting these
Foreign sales showed an increase
points too far apart; the proper dis- of 165 per cent.
tance is approximately one-fiftieth of
Plans for additions to the plant to
an inch, and this may be taken as the
1291 Woodward Avenue
standard. Incidentally the width of cost $1,000,000 were recently an-
BORIS L. GANAPOL, Voice, Repertoire
the spark gaps has a great influence nounced.
Northway 760
on the functioning of the ignition
MRS. BORIS GANAPOL, Piano, Normal Courses
system.
Truck Men on Defense.
OTTOCCAR MALEK, Master Classes in Pianoforte
.0
RAY BATTERY CO.
ITARKWFATHER-BUICK CO.
SIBLEY ST.
SALES
Zenith Carburetors
Market 2892
345 E. Grano
AUTO ELECTRIC & SERVICE CORP.
Market 732
ervice-2I-23 Clairmont Ave.
112 East Grand Blvd. at Belle Isle Bridge.
Edgewood 681
Garfield 1650
1537 Grand River Ave.
Glendale
6823
541-18th
mAN.D.MvOenTOR
1..
iSE "SIX" "
XIE FLYER
SERVICE and PARTS For ALL MAKES of KING CARS
FOSTER SALES & SERVICE
SALES CO.
JORDAN-COLE SALES CO.
742.750 Canfield Ave. E.
WN TOWN BUICK SERVICE CO.
UNITED ELECTRIC SERVICE CO.
,LCAR
L
FRANKLIN
,
p
General Motors Trucks
LO •
TRUCKS
Distributors
OWEN & GRAHAM CO. 1
HAYN
the pains which are taken by this
organization to deliver them clean,
refreshing and wholesome drinks.
Have a Case Delivered to
YOUR Home
Feigensen Brothers Co.
Cadillac 3285
DETROIT HAYNES
E
CHARACTER CARS
Ganapol Studios Aof Musical Art
LaFayette Distributing Co.
La Fayette
people appraciate
ART ICULAR people
397-399 WOODW
AVENUE
An Eight
;L i b e
y
The New
S
S ix
JUDD CO.
972-4 Woodward Ave. At Warren Glendale 427-428
MAST ER
TRUCKS
AS H
Master Truck Sales, of Michigan
NASH DISTRIBUTING COMPANY
N tional - Elgin Six - Premier
)0N MOTOR SALES CO., DISTRIBUTORS.
G
Northway 4712
1000 oodward Avenue
PIERCE-ARROW
MILBURN LIGHT ELECTRIC
WM. F. V. NEUMANN & SONS
"QUALITY MOTORS CARS"
.342 WOODWARD AVE.
NORTHWAY 2436
R. & V. KNIGHT SIX
KNIGHT MOTORS, Inc.
1187.89 WOODWARD AVENUE
Direction Thos. H. Walker
Market 3907
AMERICA'S ONLY KNIGHT SIX
Re Vere
1168 Cass Ave.
"The Car Incomparable"
KETTENRING SALES CO.
Phone Narthway 4412
1)el!fONVIEca,
'VINTON
Buick Models.
"For 20 years the Buick Minor
Company has alhered steadfastly to
definite principles of motor car de-
sign and manufacture," says E. T.
Strong, general sales manager Buick
Motor Company. "And, the hinhest
pinnacle in this long period of Buick
development has been reached in the
'.Master of the Load on Any Road"
new line for 1921.
"There are seven models for the
and
5-Ton
Models.
2I', 3!'2
new season, including three open and
four closed body types.
"The casual observer on the street
Glendale 6240 or in the showroom will note that the
23 W. Hancock
most striking change is in the new
lines of the body, top, radiator, hood
and cowl. which blend into a har-
VALUE CARS AT VOLUME PRICES
monious whole of rare and graceful
beauty.
"Since the opening of the previous
Northway 760 season, the Buick valve-in-head MO-
1299 • 1305 Woodward Ave.
tor has undergone strenuous tests,
and it has passed from the engineers'
hands a more refined motor, capable
of greater service with less exacting
demands on the driver for adjustment
and attention.
"Throughout the entire chassis,
mechanical changes have been intro-
duced wherever possible to make for
easier adjustments and care of work-
ing parts. For example, the clutch
can now be readily adjusted with a
wrench directly beneath the floor
Day and Night Service
Highland
Auto Sales Co.
1775
Dierlbatera
Wood ward A
• It t v.
GEORGE H. ZUVER CO.
813 CASS AVE — Glendale 4605
Recent emergency performances of
the motor truck have visualized to
such good effect the important part
the truck can take permanently in
America's transportation system that
sentiment, according to editorial com-
ment, is crystalizing in many sections
of the country in favor of better con-
structed and better maintained high-
ways of the hard-surfaced type.
"Road-building methods of 10 years
ago no longer are adequate," sums up
the opinion expressed by the press in
widely scattered sections.
Truck operators have been accused
of taking 20-ton loads over roads at
excessive speeds. This they have de-
nied as absurd, claiming that a load
of that size could not hold the road
at an excessive speed.
That the clamor against the trucks
was merely evidence that "trucks
Stake fine goats" was the comment of
P. M. Gunsaulus, Detroit manager of
the Firestone Ship by Truck bureau,
who said further that those respon-
sible for poor construction work gen-
erally were the first to point an ac-
cusing finger at the trucks.
Bear-Cats
Multiply.
Hughes & Waldner, Inc., 682 Wood-
ward avenue, local and state distrib-
utors, report lively demand for Bear-
Cat batteries.
board.
Hughes states that in addition to
"It is no longer necessary for one
to get under the car in order to draM placing a large number of the bat-
oil front the crank case. Just inside teries in the hands of consumers,
of the hood there is a handle which they have been successful in lining up
operates the plug in the crank case. a large number of dealers throughout
In a similar way, water may be the city and state to handle their
drained from the radiator by turning product.
Bear-Cat batteries' extra service is
an extended handle placed within
due to specially constructed plates
convenient reach.
which
insure long life. The material
"Another illustration of Buick at-
tention to detail is seen in the ac- which is used in the plates is all live,
cessibility of batteries in closed cars, clean material, and that means a at.
which are provided with a small door tery which will give satisfaction.
in the floor hoard over the battery
box.
Vacuum Car Cleaner.
A device expected to meet with
great favor from women motorists,
Chalk TalkerWith Saxon.
In the automobile exhibit at the who always like to see the upholstery
free from dust
'Michigan state fair the past week of their enclosed cars
throngs of people have stopped at and grime, has recently been placed
on
the
market
by
Franklin
Products.
the W D. Binds Motor company
booth to watch Harlan rebel!, car- incorporated, of Syracuse.
toonist. give chalk talks on the new I This is a portable vacuous cleaner.
is especially designed for automo-
Saxon Duplex. It
Mr. Tarbell explains what "Duplex", biles and is operated from the ex.
means in connection with a motor car haust. The exhaust from the motor
and dispels the mystery surrounding creates a suction three times stronger
than that of the average electric
this new automobile.
vacuum cleaner used in the home.
Besides the sedan and touring car.
The
equipment consists of a vacuum
the
fair
Saxon duplex was shown at
bowl, rubber hose and two attach-
in a classy sport model called the ments—one an open nozzle used for
"Blackstone" The best way to de-
floor boards and floor mats; the other
scribe the "Blackstone" is to say that a brush employed for the upholstery
it is one of the cars that not only
looks good in disc wheels, but ac- and cushions.
The usefulness of the device. how-
tually requires disc 'wheels to eel it
ever, is not confined to enclosed cars,
off.
but
can be used on cars of any type.
All three of the new Saxon duplex
equipment weighs less
display at the The entire
mo dl
e s are also on
of the W. D Block Mo• than five pounds and occupies but a
sales rooms
very small space.
for company. Woodward avenue.
...
ASSOCIATE TEACHERS, DIPLOMAS, CERTIFICATES
TEL. CAD. 789
Jewish Students----
Attention ! !
We Want 100 Young Men and Women of Detroit
and Other Michigan Cities at Once
ERE is a wonderful opportunity for young men and
young women to earn their tuition and - pin" money
1041 while attending school or college in the State of
Michigan. The CHRONICLE has positions awaiting one
hundred students in Detroit and other cities in the State of
Michigan, to solicit subscriptions. We are planning a thor-
ough canvass of the entire State. If you are ambitious,
a
energetic and resourceful, here is your opportunity.
a
NY man or woman, upon furnishing satisfactory
references, can obtain complete charge of our sub-
scription campaigns in the following cities: Battle
.
Creek, Grand Rapids, Jackson, Kalamazoo, Lansing, Flint,
Llay City, Saginaw, Pontiac and Port Huron. Don't delay.
Answer at once. Write or call Mr. L. A. Werbe, Circula-
tion Manager.
The Detroit Jewish Chronicle
Detroit, Michigan
•