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July 16, 1920 - Image 4

Resource type:
Text
Publication:
The Detroit Jewish Chronicle, 1920-07-16

Disclaimer: Computer generated plain text may have errors. Read more about this.

1

CHRONICLE

THE DETROIT JEWISH

PAGE FOUR

ESSEX

MOTOR
CARS

Essex Takes Hundreds of Famous
Reords in Nation-Wide Tests

In Every Locality it Now Holds the Coveted Records
for Every Type of Car Performance -- Economy, Speed
Endurance, Acceleration, Hill-Climb and Reliability

N A SERIES of the most dramatic tests ever made
to prove motor car efficiency, Essex cars in all parts
of America during the week of June 27th challenged
and took practically every important record.

I

Six new cars, taken just as they came out
of production, were driven at top speed
from Detroitto Chicago, 303 miles. The
fastest time was 8 hours 8 minutes. Time
for the last car to arrive, 11 hours and 3
minutes. An average for it of 27 miles per
hour.

One owner who had driven his car, 28,-
000 miles put his Essex over Wisconsin
dirt roads during a heavy rain, a distance of
90 miles in 2 hours, 4 minutes, which was
better than 44 miles per hour.

A Denver owned Essex with 22,000
miles to its credit proved its easy riding
qualities by carrying 288 crated eggs
strapped to the rear seat. The car traveled
3,828 miles over mountain roads in a 6-day
non-stop motor performance. Only 40 eggs
were broken.

Owners' Cars Showed
Economy and Speed

Railroad train requires 15 hours, 34 minutes
for the trip. An Essex traveled 80 miles in
88 minutes from Buffalo to Rochester, N.
Y. The roadway is 12 miles longer than by
rail—Essex time 4 minutes longer than that
of the fastest train.

24 Cars in One
Economy Run

Economy was shown in Connecticut by 24
owner-drivers, 12 going overthe Mohawk
Trail and the Hoosac mountains. The other
12 traveled a coastroute. The winning car
averaged 24 miles to the gallon of gasoline.
Average for all 24 over 216 miles of route,
for each was 18.7 miles to the gallon. One •
car had seen 35,000 miles of service and av-
eraged 21.2 miles to the gallon.

The wife of U .S. Senator Deitrich drove
an Essex from Hastings to Lincoln, Nebras-
ka, 109 miles, averaging 29 miles to the gal-
lon.

Four women drove from Los Angeles over
the coast route to San Francisco and return
Still another Essex that had covered 19,- via the Inland route with an average of 22.3
000 miles in automobile rental service and miles to the gallon of gasoline—no stop for
on the original fabric tires from a standing any mechanical reason. A car starting from
start, topped El Paso's most difficult hill at San Francisco made the round trip of 843
49 miles per hour. The best previous rec- miles in 33 hours, and averaged 24.5 miles
per gallon of gasoline.
ord was 36 miles per hour.

In Des Moines, a privately owned Es-
sex that had previously gone 7,000 miles,
averaged 22 miles to the gallon of gaso-
line. It traveled 4,712 miles in 144 hours
of non-stop motor running. During the six
days, the car was stopped 2,137 times and
carried 1,602 passengers. At the finish it
showed a speed of a mile a minute on a
gravel road.

i.

Also Takes Famous
Hill Climb Records

The Rim 0' the World Record, in San
Bernardino Mountains, was taken by Essex,
climbing nearly 5,000 feet leevation over
8.8 miles of difficult mountain road in 17
minutes. An Essex defeated 19 other en-
tries in the Sacramenta, California, dealers'
At Dallas, Texas, an Essex which had reliability run over the Sierra Nevada Moun-
seen 12,000 miles of service, established the tains—distance 261 miles-24.25 miles per
world's dirt track record by covering 1,261 gallon o f gasoline.
miles in 24 hours—average 521/2 miles
And in Utah 281/2 miles of mountain
an hour.
roads with heavy grades, climbing 4,528
An Essex Sedan, fully loaded and on ori- feet, an Essex carrying 3 passengers made
ginal tires that had carried thecar 15,000 the run in 52 minutes. The best previous
miles, traveled 221 miles over Maryland record was 66 minutes. Another Salt Lake
hills, averaging 23 miles to the gallon of gas- owned car with 10,000 miles to its credit in
1 hour 20 minutes traveled 50.7 miles.
oline.
The best previous record for this route was
Through a blinding
A Columbus, Ohio. owner drove his 10- I hour 37 minutes.
months' old Essex which had gone 16,000 snow storm over Tioga Pass with an altitude
miles to Washington, D. C., 403 miles in 11 of 9,941 feet and over grades of from 6' -'o
hours, 4 minutes. The crack Pennsylvania to 37`;',, Essex traveled 432 miles, averaging

286 E. Jefferson Ave.

non-stop performances. It included hill
climbs of the most sensational character and
inter-city runs in all parts of the country
over all kinds of roads in all kinds of weather
and at speeds from 5 to 72 miles an hour.
Some were brand new cars. One had al-
Essex is the first and only car to climb ready araveled 34,000 miles. The average
35th Street Hill, Washington, in high gear was 18.9 miles to the gallon.
and the Tilden Street Hill from a standing
The above are but a few of the records
start. It crossed the top at 51 miles per hour. made. Every locality now knows Essex for
The same car towed a loaded 6-ton truck the accomplishment of some great feat.
16 blocks up this hill.
They know it for its speed, its hill-climbing
ability and its flexibility and endurance.

15 miles to the gallon, and using 3 pints
of oil. It ran several miles hub-deep in mud
and towed another car containing 5 people,
itself carryinig 950 tbs. of weight and one
passenger.

49 Cars Average 18.9
Miles per Gallon

To list al 'records would require pages of
Gasoline records were kept on 49 cars newspaper space. It would apply to hun-
used in every kind of test from the distance dreds of cars. Some belong to owners who
covered on a measured gallon tothe six-day made the trials in a spirit of sportsmanship.

Now, Is There Anything Left
For Essex to Prove?

Was greater proof ever submitted? Here in one week
every kind of performance ability has been established
by Essex. They cover not only the cars used in the hun-
dreds of tests of all descriptions but their performance
was so consistent that they bespeak similar abilities for
more than 40,000 Essex cars as their owners know them.

Every question has been answered by Essex.

Men were long ago forced to recognize Essex perform-
ance. It is common remark that it is the speediest,
quickest car on the road; and now in face of these per-
formances, who can doubt its stability?

Can Essex be second choice to any who want the
economy which comes with light weight and the beau-
ty, performance and luxury which comes with costlier
cars? The Essex can be obtained at a moderate price.

No wonder its sales have also set a new record!

Watch the Esssex

The BembuRobinson Co.

Kennen & Jensen, Mt. Clemens, Mich.

Murphy & Masonville, Wyandotte, Mich.

In a thousand ways it has proved its su-
premacy in every imaginable test.

Main 3786

Squires & Goldsmith, 17 North Huron

Service and Parts Station, Telephone Cherry 8261

Members D. A. D. A.—Responsible Automobile Dealers who sell only Reliable Cars.

Standard Garage Co., Pontiac, Mich.

St., Ypsilanti, Mich.
Thompson Auto Company, 99 Pitt St.

W., Windsor, Ontario.

.16.

•I•

411.

AI, Al ■

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