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'HE DETROIT JEWISH CHRONICLE

PAGE SEVEN

1

The highest grade of

home - furnishings can now be

bought 'on tithe"

407

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30 Weeks to Pay! No Interest!

T

Prices Same as Cash!

in:RE is an opportunity in
Detroit," said a leading
manufacturer live years
ago, "for a store 111;11 will
sell the

/'c1/rd

to pay cash—and if they could not
afford to
pay- cash they were compelled to
accept inferior
furniture at prices no less
than

better

finest grade of furniture on
Payments."

I Jere was an
unheard-of-thing!
l 0 Tie

had long heel] ahle to huy
totrdar-pric•d
furniture on the "in-
stallment idan," but to secure
better
grades on other than a cash basis
seemed abSUrd .
lint T hat remark set u
s to ihi//k-
full.

I

T was "common property" that
'the so-called "installment stores"
charged an extremely high profit.
This was necessary
and jnstiliable •

cause of great losses, high "overhead, be-
- and
the fact that their funds were "tied up" for
indefinite periods.
created an artificial But, nevertheless, it
basis for furniture
prices.

B

UT while this condition persist-
ed in the case of popular-priced
furniture, the more elaborate

goods would have cost them.

W

E set nut to remedy
this condi-
dit ion which we recognized as
basically bad--as ptacing
a
premium

hi Imes.

on pinr merchandising- and poor

As all Detrf oil knows, we started out by
gathering together the finest collection of
furniture in the city (the products of
Ilerkey & (;ay. Karpen Ilros., Luce, Sligh,
etc., have found their most adequate rep-
resentation in our store.)

It means you need pay
no investigation

fee.

It means that all "red table"
and diffi-
culty is removed.

Our second step was to price these qual-
ity goods at the lowest possible
figures.

1

Our third step is the inauguration of a
selling- plan IvItich permits these
(listin-
g aislwd products to be sold
on /intr.

It is t41 be known as tl.e "STANI)ARI)
PLAN" of Retail Trade Acceptance. It
does for the furniture buyer what "trade
acceptances -
do for the business man.

* * *

grades were ignored
more and more
Lured by the temptation
to great profits
stores wanted to sell only the
"inferior"
grades.

pl 1 I;
STA NDARD PLAN
means much to the purchaser of
furniture, enabling- him to bin-
dle best grades at the /owes/ prices.

Hence, for many years past, people who
wanted to buy good
furniture, were corn-

It means v(ru may have thirty weeks to
pay for your goods,

bring charged.

without arty interest

* * *
III.. sTAN 1) A R I)

PLAN
gives the entire matter of furni-
ture buying a new dignity.

It is simple, sincere, and efficient.

It is the development of all retail credit
systems, and a plan that 1611 certainly es-
tablish itself securely in popular la‘or.
« * *

I

—

) \ \ ' 1) 0ES IT \ VORK ? YOU

(

Select a 'Iv
articles or suites in

our store. Then, after
vou

order-blank is filled out you tell the sale's

Mall hots

■ *(111 IV 1,411 lo

-

pay—cash or on the
Prices are the sante in
either case, the only difference being
lb
the Standard Plan
provides for thirty
payments instead of one

.Standa•d Plait.

11'e invite you to.buy on the

I'lan.

•

Standard

Corner of High and Hastings Streets
Five Blocks East of Woodward
O pen Evenings and Sundays
F ive Blocks North of Gratiot
FOURTEENTH AVENUE CARS PASS OUR DO

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.■Agariour. row,

OR

incdrArAoser. ■■•■■■■■•

Closed Saturdays

■■■■■■■■■■■■■■1 1