PAGE TWO THE DETROIT JEWISH CHRONICLE D. A. D. A. Stages First Closed Car Salon The stage for Detroit's first exclusive exhibition of enclosed motor cars is rapidly being set for the Detroit Auto Dealers' association and automobile show goers are promised a number of surprises when the Closed Car Salon opens its doors on Monday evening, October 6th. From the vast amount of comment and interest which is already attached to this autumn classic there is no doubt but what it will rival the annual winter shows as an attraction for Detroit's motoring popu- lation_ Elaborate 'plans . have been pre- and Sedans are far More luxurious pared for the beautification of the than the most costly cars have been Arena Gardens, Woodward avenue in the past. The one big idea with at Hendrie street, where the salon is to be held. With nothing but high grade enclosed cars to be shown, the .rest of the setting must of necessity be in keeping with the class of the finest limousines and the show management is leaving no stone unturned to make this event one that will set a standard for other metropolitan centers to copy. Throughout the large ex- hibition hall, the ,aututn garden effect will be carried out under the direction of the L. Bend) Floral company. The entire floor will be carpeted in keeping with the decora- tions and furniture such as would grace an exclusive garden party will be in evidence. nature is emphasized by the fact that they have made special efforts to supply their Detroit representa- tives with display cars. In many instances it has been necessary to speed up work on the new bodies to have them ready for the show, but„almost without exception they have been only too willing to rttW the cars through so that they would not miss the opportunity to lie rep- resented in the salon. The demand ftir this type of car has grown remarkably fast during the last three years and today the percentage of closed cars in use is astonishing when it is considered that originally cars were sold with- out tops or windshield,. It is esti- mated that another season or two will find at least tifty per cent of the buyers in northern states de- manding enclosed bodies, and the closed car salon should become an annual event of equal inniortance with the automobile shows in which all types of motor vehicle; and accessories are displayed. Electrics Too Electric automobiles will have Daily Programs their inning during the Closed Car Salon. During the war, manu- In keeping with the other fea- facture of this type of motor ve- tures of the salon, musicians front hicle was curtailed to an even greater extent than gasoline pas- W. D. BLOCK, senger cars in view of the fact Treasurer, D. A. D. A. that they are used almost exclu- sively for personal and pleasure the present day designers of closed purposes. The salon will be marked bodies scents to lie comfort and however, by the display of at least they have put all of the comfort imaginable into their latest prod- ucts. IN PERFECTION OF LINE, REFINEMENT AND DETAIL, THE BUI)SoN FoUR-PAssEN6ER colTE IS :k TYPE APPEALs To THE los'1' EX.WTINO. IN THE SEVEN Itol)Y DESIGNS (IN THE HUDSON suPER-SIX ( . 11AsSIs, THERE IS A 1111)1.:1. Von EVERY o(.1 .AsioN—SoCIAL, I(L'sINEsS oR Many New Designs • A. L. ZECKENDORF. President, D. A. D. A. Of course exterior design and finish are much superior to prev- ious efforts and the new square effect in cab building will be nmch in evidence. A return to exclusive w... a.so color combinationsill also h e noted this year for the war time conservatism will be lacking in new designs. Never before in the history of the automobile industry has such an array of truly fine motor cars and bodies been brought together under one roof as will grace the lloor of the Arena Gardens. Detroit motor car dealers are leading the way in the matter of closed car exhibits but the concensus of Opinion in motor circles is that the autumn salon is just what motor buyers have always wanted. It comes at the right season for closed car buyers and offers an opportun- ity to view the big majority of the latest models with the least amount of effort. I lere the prospective buyer can accomplish in a single visit the same end it would take several days to attain by paying a visit to each salesroom separately. the Detroit Symphony orchestra trill furnish musical programs each afternoon and evening. After the opening on Monday evening, the salon will be open each day from 1:30 in the afternoon until 10:30 at night for the balance of the week. Lovers of fine motor cars will see a number of new creations in body building and interior equip- ment for the first time at this exhi- bition. Never before have closed cars been as sumptuous or upholst- ering so luxurious as this season. Beautiful fabrics arc being em- Will Be Annual Event ployed in the interior trim work of That the manufacturers of auto- practically all of the new models, in fact even the low priced coupes mobiles believe in an exhibit of this The Bemb - Robinson Company Main 3786 286 East Jefferson Ave. and Essex Enclosed Cam Will be on Exhibition at the Show If. II. SIWART, manager, D. A. D. A. two entirely new types of electric cars, both of which will undoubt- edly meet with unqualified ap- proval as it has been some time since any new departures in the way of electric car bodies have been brought out. Great opportunities are offered the manufacturers of electric cars in carrying out details and refine- ments of coach building which make such a strong appeal to the A Salon Sedan A Sedanette A Lex - Sedan A WOMAN can drive the Cadil- lac in ease and comfort without worrying about what's going on under the hood. That the wives and daughters of Cadillac own- ers appreciate this, is evidenced every day on our city streets and country roads. Lexington Models you will want to see at the Closed Car Show These new Lexington Closed Cars tell. at a glance, best plate glass windows, rich velour upholstery, of the faith their builders have been keeping with grain mahogany interior woodwork, and the America's autfunobile buyers. moulding as well as other decorated metals arc wrought of satin and silver of Mt. Vernon design. Not only do they arrest instant attention by their striking beauty. but in addition establish a IICW The Salon Sedan is a strictly five-passenger vehicle. with ample sprawl room in front and You will like the other two models equally Each is distinctive. The hex-Sedan is an unusual type. It is a one-piece looking Sedan, with all standard of fluidity in 3lotor Car building. iu the tonneau. It is fitted and furnished with the the advantages of the built-up type, yet hundreds of pounds lighter, more 'flexible, more practical, more convenient. W. D. Block Motor Company 1225 Woodward Avenue, Detroit Market 612 Cadillac Motor Car Company, Detroit Retail Branch 1403 Woodward Avenue, Joseph A. Schulte, Manager