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The Economy of Buying
a Hudson Super Six Now
0
Market Conditions Make Present Supply and Prices Uncertain
This is not an announcement of an increase in price. I do not
even know that a price increase is intended or will be necessary.
But I do know that there never was a time when it was so
difficult to forecast either the price that must be paid for raw materials or to
know how to plan for future market requirements.
The accompanying table shows how the rising prices
But the Government may want all our pleasure cars.
of raw materials have affected the Hudson Super-Six. The prices
of all automobiles and manufactured goods of practically every kind
have been similarly affected.
If it does where are the cars to come from except out of the stocks
that were intended to meet an expected normal demand. Assurance
has already been given that privately owned automobiles are not
to be commandeered.
years. There is no indication that top prices of raw materials have
yet been reached.
Serious as that situation is, however, it is not as bad
as are the newer conditions, which daily become more confusing.
When costs of all materials increase correspondingly
prices adjust themselves. During the past two years we have seen
prices mount higher and higher. The increases are approximately
at the same ratio with all articles of merchandise. Therefore, the
list price of an automobile is today relatively no higher than it was
when it sold at from $200 to $300 less.
If these conditions continue it would not be difficult
There is a distinct advantage in buying ycur Kudson
Super-Six today. It is not alone the advantage of a Trice that is
based on a last year's material market. It is the advantage of
obtaining delivery. Who knows how long that supply can be met?
I don't know how mnny cars I will be able to get. I
know what has been promised, but the factory can give me no
definite assurances as to the future. My Hudson contracts are can-
cellable so far as deliveries are concerned, when cars may be needed
for war purposes.
I have no assurances as to what price will have to be
, ,charged for the cars after I have had my present allotment and I do
rotrot know that I can even rely upon getting that allotment.
to meet them. The prices that must he paid in the future for
materials out of which automobiles are built, and which thus affect
the price at which those cars must be sold, are, however, the least of
our present obstacles.
An all powerful and selfish buyer is in the market. He
demands what he wants and no one has the power to o7 ,pose him.
He is War. He takes the products of the world and at his will
deprives all others of the use of the materials they may need.
Today he threatens to stop certain industries, for his need is not to
be denied. Even War does not know from one day to anot:-.-...r what
he shall want next. So no one can definitely plan for the ft: ture.
He may want automobiles and if he does his wants
must be supplied. He w:!1 require thousands of ambulances. This
would affect the supply of pleasure cars. War does not stop to
make repairs. He throws men, materials and money into the scrap
heap with an extravagance impossible of imagination. The average
life of a war ambulance on the battle front is 11 hours. So the
difficulty now is in knowing how to plan for future requirements.
-M9terials for automobiles must be contracted for from
twelve to eighteen montbs,in advance of production. As things are
now, the matter of price is of bccondary importance. Will we have
enough automobiles to meet requirements? I seriously doubt it.
Sure'y people will continue to want cars. With the great prosperity
that e- ists in this country, with the tremendous expenditures of ihe
billions of dollars that are being put into circulation for war supplies,
thousands of new buyers will wantcars.
"It is an ill wind that blows no one good." War has
always brought prosperity even to the countries most sorely afflicted.
It cannot fail to have a similar effect on America. You can readily
inagine what this will do in creating a greater demand for such a car
as the Hudson Super-Six.
Isn't it natural to suppose now that power, speed, and
particularly endurance, are required as never before that the Hud-
son Super-Six will be the wanted car?
I cannot imagine how there can be enough Super-Sixes
to meet the condition, so you see the advantage in getting your
Hudson Super-Six now.
Today you can get it at a price not influenced by
present material costs. You are assured of delivery. Neither the
price nor the delivery, I am sure, can be guaranteed as to the future.
In Each 7-Passenger Hudson Super-Six the Following
Amounts of Materials Are Used:
Increase
The Cost
The Cost
in 1916.
Now
in Pct.
,.$ 1.35 per cwt
$ 5.25 per cwt
289
250 lbs. frame steel
2.75 per cwt.
297
355 lbs. sheet metal
8.15 per cwt.....
179
110 lbs. aluminum castings
.28 per lb..
.50 per lb. ....,
325
210 lbs. cast iron
13.25 per ton
43.00 per ton.....
Our leather increase, which is one of the most important items, is 40%. Other
upholstery items have advanced 100%. Our wheels have advanced 80% in price;
our front and rear axles 30%; the components of our tires, rubber and cotton, have
advanced 75% and 150% respectively. We use 60 pounds of copper in each
Super-Six; it costs 100% more than a year ago.
—
PRICES:
Phaeton, 7-passenger.... $1650 Touring Sedan
$2175 Town Car Landaulet.....$3025
Speedster, 4-passenger... 1750 Town Car
2925 Limousine
.
2925
Cabriolet, 3-passenger.... 1950
Limousine Landaulet .... 3025
(All Prices f. o. Ir. Detroit)
WALTER J. BEMB, President
THE BEMB-ROBINSON COMPANY
286-292 East Jefferson Ave.
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Everything has increased in price during the past two
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